The Best Blogging is a very common method or practice in the modern blogosphere, which is to invite other bloggers to write their articles on our blog. That is, it is when a person offers or is invited to write a post of their authorship on the blog of a third party.

This technique is widely used nowadays both by those invited authors who seek to increase their visibility, professional prestige, and reputation on the Internet, as well as by the owners of those blogs who try to offer more quantity and variety of quality content to attract more traffic and/or diversity of readers.

What are the benefits of guest blogging for the guest author?

Build a good relationship with other bloggers one of the best things that writing guest articles on some colleagues’ blogs has brought me is that those collaborations have linked us more closely. And thanks to that proximity, strong ties can be created with some of them. To this day, many of those professionals who have invited me to make a guest post in their blogs, regularly share the contents of my blog with their online community.

A guest post promotes more exposure

Participating as a guest author on other blogs makes it easier to get to know you and reach new readers (and/or potential clients) who might otherwise never have had the chance to meet you. For example, in my case, some clients who have contacted me in recent months say they have discovered my blog thanks to my monthly column in TecnoHotel (an online newspaper about hotels and tourism).

Boost your personal and professional brand · (Branding)

Related to the previous point. Thanks to the extra visibility that guest blogging gives you, your image and reputation begin to be greatly strengthened. Many of the readers of the blog/web in which you collaborate, will begin to get to know your work and your professional skills closely thanks to the content you publish. So, over time, those people will also see you as a successful blogger or an authority on the topics you talk about in your posts (that is why it is very important to write on our website that is directly or indirectly related to your target or target audience ).

Encourage reciprocal writing or collaboration

It is a fact that if you have written a post for another blog and the relationship that has been forged with the blogger who owns it is good, he will also have a better predisposition when it comes to collaborating on yours. In other words, an ideal setting is created for cooperation or the exchange of quality content (but in a more natural and mutually beneficial way).

Diversify the sources of traffic to your blog

Your guest posts will help you get more qualified traffic to your blog because the reader who enjoyed your content will be more likely to go in search of more information. For example, my blog receives an average of +/- 15 daily visits from TecnoHotelnews.com and a few more from other blogs (as is usually the case with Ciudadano2cero.com). Of course, it is not an extraordinary number, but at the end of the month they add up to a not inconsiderable amount of qualified or quality traffic.

Attract more followers to your profiles on social networks

As you may have seen, your articles on other blogs include a signature with a BIO or description and the social profiles in which you are active. In other words, guest blogging will make it easier for other people outside of your online community to also have the possibility to follow or connect with you. So, if what you contribute is of good quality, you will have a significant increase in followers interested in sharing your other content.

A guest post improves your writing skills

Writing regularly on other websites, in addition to your blog, will also give you the ability to practice and improve your professional writing skills. In my case, most of the posts I write these days are light years away from resembling my first posts (now it is much easier and more natural for me to write articles of more than 2,000 words, which can be entertaining enough to grab the reader’s attention).

Possibilities of extra income

Writing articles for your blog, and other blogs or online magazines is also an excellent way to position yourself as a professional writer of reference. That way, you may also be able to get another source of income or make a profit by creating content for other companies or communication agencies.

Get more potential customers

As explained in points two and three, the visibility and prestige that these collaborations give you can favor the obtaining of more potential clients interested in hiring your professional services.

What are the advantages of a blog to having a guest author?

You can offer content more regularly keeping your blog updated is very rewarding. But regularly creating quality content also requires a lot of time, dedication, and perseverance. Allowing other bloggers to post articles from time to time on your blog will allow you to relax and/or focus for a while on other important aspects of your business or professional activity.

Allows you to publish more variety of topics and content

Guest blogging can bring a bit more variety to your blog, which most of your readers will likely welcome.

Having different authors also means having the opportunity to publish articles with different topics, different perspectives or points of view, and different writing styles, preventing your blog from becoming a boring place.

These two points (one and two) are the main reason why I have changed my mind, accepting from today some contributions from other bloggers.

Build strong relationships with other bloggers

As I have explained previously, this practice allows both parties (host and guest) to have the opportunity to create relationships, ties, or alliances between bloggers.

Expand your traffic and number of readers

If our guest blogger has a relative prestige and a good base of fans or followers, it is most likely that they will come to your blog to read their contributions. The most immediate result of this action is a natural increase in traffic and the number of readers.

Helps you attract a more diverse audience

Related to the previous point. By increasing the number of new readers, who come to read the guest’s posts, the opportunities to attract new subscribers are also amplified. In this way, thanks to a wider audience. Our online traffic and reputation will be further enhanced.

Increase your followers on social networks

As we explained in points 4 and 5, by having more new visitors thanks to guest blogging. We will also have the possibility of attracting more followers to our profiles on social networks.

How to be a better guest blogger?

• Study the style and theme of the site where you are going to publish.
• Make sure to write articles with more than 1000 words.
• Deliver original content, avoid duplicate articles.
• Share high-quality professional content and rule out overly self-promoting.
• Dispense with the use of keyword-rich anchor text for SEO and do not abuse links.
• Use more viral titles that can increase CTR.
• Have a good BIO and profile photo prepared, adapted to the requirements of that blog.
• Mainly, do not post anything that you would not also post on your own blog.
• Share the post on your social networks.
• Be attentive to comments and respond to them quickly enough.

Conclusion

As I explained at the beginning, the benefits of guest blogging are much more than just thinking about SEO.

For this reason, I do not see reasons why not to continue participating in other blogs and at the same time receive contributions on my own.

So, if you want to participate as a guest writer, be sure to read the guide