A website redesign is not an easy task. Between making the decision to create a brand-new website and releasing your design, there are several processes.

We’ve rebuilt quite a few websites around here, so we’ll go through some procedures you may use when working on your website. But let’s first discuss the fundamentals.

Website redesign: What it is?

A website redesign involves redesigning or restructuring your website and upgrading almost every aspect that needs updating, including the essential features, the content management system, and the look and feel of your pages.

Okay, so if anything on your website already works perfectly, you might not need to update everything. But we check because of this. Soon, more on that.

A redesign goes beyond a simple refresh, which can involve changing the appearance of your call-to-action buttons or some of the images in your content. The details matter.

You will probably audit, test, and deploy significant changes across your site as part of your redesign.

Painting the walls and even purchasing new furniture would be a refresh if you were remodeling your living area. Painting the walls and acquiring new furniture are two common redesign tasks, but other tasks include pulling up the carpet, demolishing some walls, adding new lighting, and constructing a bench where you can sit and watch the squirrels play outside your window. The room’s foundation is still there, but you’re making significant improvements to it.

You may spend anywhere between $3,000 and $65,000 hiring a team of professionals to redesign your website. Your investment will ultimately depend on the project’s scope. A company with a vast 500-page e-commerce website, for instance, should anticipate paying more than one with a 50-page, lead-focused one.

When should your website be redesigned?

You must rebuild your website since everyone else is doing so, right? Wrong.

You probably don’t need to make significant adjustments if your website typically performs well and supports your company objectives. To improve performance without making a significant investment, you could be better off with a refreshment, such as new colors or updated content.

The biggest sign that you need to start looking into website redesign advice is the fact that no matter what you do, your website is failing to achieve your objectives. Imagine you’ve tried several experiments to increase conversion rates across all of your pages, but nothing has been successful. This indicates a more serious problem that won’t be resolved by a fast paint scheme.

Therefore, the main justification for redesigning a website is that it isn’t helping your company expand. Other indications that a redesign is a necessity to include:

• Your design is outdated or doesn’t accurately represent your brand.
• Your website doesn’t function correctly on mobile platforms.
• You frequently hear criticism of your website from leads, clients, and your staff.
• According to your stats, visitors to your website don’t stay on it for very long.
• Your website doesn’t operate as it should.

Redesigning a website in 8 steps

Only a side observation. You’ll most likely be partnered with a project manager or designer who will guide you through each stage of this process if you decide to outsource your redesign rather than do it internally. Anyhow, it’s beneficial to understand how things operate.

Know what you’ll redesign and why before you ever pick up a design tool or hire a designer.

1. Examine your current pages

Analyze your website’s stats for a while, noting which pages perform best and the worst.

On the sites that frequently result in conversions, like purchases or contact form submissions, you might not want to make many changes. Even updating the rest of your website might be influenced by what succeeds on your top pages.

2. Decide what you want to achieve.

You may more simply define your goals once you’ve determined the main areas that want development. At this stage, don’t forget about your audience. Although the makeover might seem to be for you, it is actually for them.

What goals can you create that really is advantageous to you and your audience? Perhaps you want visitors to stay on your website longer. What can you do to improve the user experience so that visitors stay for a longer period of time-based on the study you conducted at the beginning of this process? Correct your navigation. automatically suggest content that is related? quicker content updates?

Decide how to effectively represent your brand and your personal style while still providing your audience a unique experience.

3. Create a makeover plan

Without a strategy for achieving them, goals are meaningless. In this phase, ask yourself what needs to occur so that you may achieve your goals and write it all down. Be as specific as you can.

Let’s proceed backward. Increasing the number of pages each user visits is your aim. Your investigation revealed that your primary navigation menu needs assistance. You make the decision to update the navigation’s design and organization. From there, you realize that a new connection design must be created, and so on.

Oh! Don’t allow your website’s search engine optimization to slip while you are redesigning it. Designing with SEO in mind will save you a huge amount of time and be advantageous to you in the long run because many customers locate businesses via search engines.

This phase of the procedure fits well with your schedule as well.

4. Establish a timetable

Without constraints, no job would be finished. You don’t want your remodel to last forever, after all. That is both expensive and annoying.

You should decide on a launch date so that everyone can visit your new website. Organize the process into discrete stages with distinct due dates, using your launch date as a reference.

Let’s say September 1st is the day of your launch. You calculate that it will take 30 days to test everything by working backward and understanding the objectives you need to achieve. This implies that the previous stage of your procedure must be completed before the start of August. For each key job you outlined in the previous stage, set deadlines.

5. Develop and evaluate prototypes

Without real designs, it is impossible to redesign a website. You or your designers will construct prototypes of your pages after you’ve created an action plan.

You might create a brand-new homepage, edit the pages inside it, or work on other interactive components all across your website. The objectives and the action items you set in earlier phases of this process will guide everything you do.

Prototypes should be evaluated and improved until they satisfy your requirements. Never be reluctant to try out your updates on people before going live.

Additionally, I’d want to gently advise you to use SEO.

6. Expand your website

You can get ready to launch your designs after you’re happy with your prototypes and user testing has gone well. Depending on the content management system you choose and the intricacy of your site’s features, this may need a substantial understanding of the code.

7. Verify all of it

You may have noticed that I’ve referred to testing several times in this list of suggestions for the website redesign. I repeat because testing is important.

All through this phase, test your design with people to make sure potential buyers won’t be turned off by your alterations.

Make sure everything you’ve developed functions correctly by testing it as well. You’re a person. Because we are human. Before your redesign goes live, you should try to find any issues because everyone makes mistakes.

two different test types, both are equally vital.

8. Start the redesign

Your revised website can go online if you don’t have any significant corrections or suggestions to make. Appreciate the effort that has gone into this significant endeavor.

Redesigning a website is no easy task

Your website is never truly finished, to be honest. To maximize the effects you notice from your redesign, keep testing various components, make improvements, and optimize for search engines.

Your knowledge of digital marketing is never complete, just like a website never is. To get the benefits hire a website redesigning services at Kreationsites and team.

Wishing you luck as you remodel! Contact us for updates.