The fashion industry is one of the most popular and busiest industries across the globe. The popularity gives rise to the need to stay in touch with the target audience constantly. The fashion icons and outlets and trying their best to stay connected with the audience by staying active on social media platforms. Still, they need to develop a personalized connection with a loyal community.
Dubai is considered the fashion hub of the Middle Eastern countries of the world. Using social media, Dubai based or international brands operating in the region can advertise their work through social media. However, the local community needs a deeper connection, which is not possible through social media, but SMS advertising.
Keep scrolling down this article to explore how SMS advertising can boost the sales of the fashion industry.
Top 7 Ways Fashion Outlets Can Utilize SMS Advertising
Unlike social media, SMS advertising ensures direct access of the fashion retailers, brands etc., to the inbox of their loyal community. People follow thousands of accounts on social media. Even if they check their social media accounts, there is a high probability they will miss your post. So, to get rid of the probability of getting ignored or missed by your audience, you can opt for SMS advertising, as text messages can never go ignored.
Here are the top ways fashion outlets can utilize text message advertising and ensure a boost in their sales and popularity.
1. Sharing Details of Collection Launch
The fashion enthusiasts and conscious people are crazy about new fashion launches. They have to visit the stores and view the new collection to land their hands on the latest trends. Missing the details on social media is too common. Therefore, popular fashion brands acquire the service of companies offering SMS advertising in Dubai to share the complete detail of the collection launch with their target audience and make their day.
2. Promoting Sales and Discount Offers
By the end of every season or collection, the fashion retailers or brands usually share sales and discount offers. This is the time to reward the loyal community for grabbing the products of their choice at less price. The offer will not hold much value if they fail to utilize it properly. Promoting sales and discount offers through text messages will earn you a high turnover.
3. Announcing Restocks
At times, the customers become too disappointed when some product goes out of stock. You can surprise your loyal customers by restocking the most favorite items of the collection and sharing the details through text messages. When the customers view the restocking news, it will surely make their day and boost your sales too.
4. Developing Personalized Contact with Customers
One of the most crucial ways of boosting the sales of your fashion outlet is by developing a personalized connection with customers. You can ask your clients to opt-in for the SMS advertising campaign and keep them updated about all the little and major details. A personalized contact will surely boost the trust and reliability of your clients.
5. Inviting for Fashion Show
Another important way of boosting the sales of your fashion brand through SMS advertising campaign is by inviting the target audience for your fashion show. To make it more interesting and exciting, you can arrange a contest through messages and ask a few questions from interested people. Announce the tickets of your fashion show for the winners and share other details through text messages.
6. Managing Online Sales
One of the best uses of SMS advertising and marketing for your fashion line is the management of inline sales. In this advanced era, ecommerce has become too common. However, to ensure there is no issue in item selection, customization and fitting details, you can connect with the client through SMS and provide them the best possible outfit.
7. Reminding About Fitting Trails
Lastly, the crucial element for which the fashion outlets can use SMS advertising is reminding about fitting trails. Custom made designs and styles are one of the exclusive offers of the fashion brands. If you spoil the fitting, you can ruin the day and event of your customer. So, you can hire a company offering text message advertising in Dubai to remind your clients about the fitting trail and ensure the outfit is better than their expectations and fits perfectly.
Utilize SMS advertising and enjoy a boost in your sales!
People, especially the young generation, are crazy about the latest fashion trends. You can easily win over your target audience and clients by making a little effort to connect with them better. Text message marketing has emerged as the best tool to help you achieve this goal. So, get the professionals on board without any second thought. Share all the major and minor details about your collections with the clients and receive an incredible response.
Learn More: What is digital marketing
