1.Create a seasonal email list first.(promotion strategy)

Creating a targeted email list is crucial all year round.(promotion strategy)

However, you should take advantage of the spike in traffic throughout particular seasons by marking and categorising new signups according to seasonal interest.

In order to retarget the leads you acquire with content and offers that are particular to the season, your optin incentive should be seasonal.

Black Friday is a prime example of a seasonal event where increasing sales can be assured by creating a targeted email list before the big day.

For this particular event, providing early access to Black Friday offers is a fantastic incentive. Getting early access via email is advantageous and valuable since people queue up in the cold for hours to purchase the finest Black Friday deals.

Miinto receives a targeted email list that is appropriate for sending Black Friday emails to, increasing traffic—and sales—during this time.

Taking Action

Gather email addresses by promoting early-bird discounts, sneak peeks, exclusive access to bargains, and other enticements for forthcoming seasonal events.

2. Encourage the sale of seasonal products(promotion strategy)

Making sure users have an easy time navigating your website means making it easy for them to find what they’re looking for.

Putting all of your seasonally appropriate products on one page and promoting them to your visitors is one approach to achieve that throughout particular seasons.

Visitors are more likely to click through and make a purchase when the copy is skillfully worded to elicit their emotions.

It is simpler for customers to find the ideal present when they are directed to a more condensed selection of seasonally appropriate goods.

Too many options can delay the decision-making process and possibly discourage individuals from making a purchase.

Taking Action

Create a product page with carefully chosen items pertinent to a season or event and advertise it throughout the rest of your website. During some seasons, limiting visitor options and directing them is a terrific approach to boost sales.

3. Use a countdown timer to create anticipation.(promotion strategy)

Nothing beats the excitement of a major event, right?

When I was younger, I was always too thrilled to sleep the night before my birthday. I’m certain I wasn’t the only one, either.

A fantastic strategy to generate buzz and get people excited about impending events is to build anticipation.

Therefore, don’t forget to advertise your seasonal sales in advance on your website. People are probably not going to return for it if they are unaware that it is happening.

Including a popup with a countdown timer on your website is one efficient approach to advertise an upcoming offer.

Due to the FOMO it causes, the countdown metre naturally draws attention.

Additionally, the message is made more memorable even while the popup is counting down to the start of the offer.

Taking Action

To encourage repeat visitors to your website, advertise future seasonal deals or other events in a popup throughout your entire website. Pro tip: If your website enables cart saving, you can include a call-to-action in this popup and request that users add their favourite items to their carts before the sale begins. This will help you save time.

4. Using Seasonal Testimonials to Increase Sales(promotion strategy)

It is common knowledge that customer endorsements increase sales.

More than ever, consumers rely on one another to propose products and verify their quality. It might therefore work wonders if you include testimonials on your product sites.

The inclusion of popular product testimonials that are particular to the season, however, is preferable.

For instance, it’s likely that turkey baster sales will increase around Thanksgiving, and costume and Halloween decoration sales would rise around Halloween. You see what I mean.

So what are testimonials specific to a season?

They are reviews from customers who purchased a product designed for a certain season and talk about how it enhanced their experience there.

Having a review from a previous customer stating how the product was ideal for the same event is invaluable to visitors seeking for a product to use for that specific occasion.

Who wouldn’t want people to adore their child as a result of a cute outfit you purchased?

Taking Action

Look through your archives for client comments that are seasonal in nature and add them to the product pages.

5. Edit Product Manuals(promotion strategy)

There are various ways to assist website users in finding the ideal product.

However, one of the best ones is to provide product guides for particular product categories.

For instance, if you sell appliances, you could provide a buying recommendation for the best washing machine.

What if, however, there was a simple way to adapt product guides to the season?

In fact, there is. Additionally, you are not required to update your product guides each time a season changes.

How you advertise your product manuals is the secret.

Taking Action

Improve the user experience on your website and increase sales by seasonally tailoring the style and wording of your product guide popups.

6. Design a Holiday Game

If you’re anything like me, you enjoy participating in games and contests.

As do many of the people that frequent your website.

Year-round, there are several seasonal events that can be transformed into contests and games.

One of them is Easter. Going Easter egg hunting is a custom in many nations. It’s a fun activity that you can implement online with ease.

Taking Action

Make an entertaining contest or game for the future season’s event. You can design a quiz where users must search your website for the answers, or you can design a “hunt” game like an Easter egg hunt. You decide, and there are countless options available.

7. Utilize daily deals

It’s a fantastic idea to encourage users to interact with your site consistently during lengthier holiday seasons.

Creating daily or weekly offers for visitors is one approach to achieve this.

Every day there is a new calendar door to open, which is how CC Hobby gets repeat visitors and interaction. Additionally, greater engagement over time increases consumer loyalty.

Even your Christmas popups can be scheduled in advance using sophisticated scheduling, allowing you to set it and forget it.

Taking Action

Schedule daily or weekly promotions for visitors during extended holiday periods to promote constant interaction.

8. Continue to monitor issues

The majority of website traffic is fueled by seasonal events. And a whole array of unanticipated technical problems follow, such as checkout glitches, lengthier wait times for help, or worse, the complete collapse of your website.

Of course, we never wish for these things to occur, but they do.

You should open a site-wide popup advising users of the issue to kindly ask them to exercise patience while you work to resolve any issues.

Taking Action

If there are any problems with your website, don’t be scared to let people know. Give them an alternative solution if you have one and let them know you’re working to fix the problem.

9. At check out, add gift wrapping.(promotion strategy)

Shopping for gifts is often necessary for holiday occasions, which can be stressful for customers.

Not only is it hard to try to choose the ideal gift, but it also takes time to buy wrapping paper and attempt to properly wrap the gift.

Therefore, offering a gift wrapping option to clients on your website is a terrific way to provide them with a little extra care and save them some time.

Taking Action

Give customers a little additional care by adding a gift wrapping option to your checkout. Making a tiny effort will result in satisfied and devoted customers.

Source: promotion strategy , promotional strategies