One of the most crucial actions you will ever take when it comes to your business and its presence on the World Wide Web is the domain name you settle on and ultimately register. Once you chose a name, it can be a bit problematic to change it afterward. Choosing the perfect domain name is a bit tricky and there are some factors you’ll need to consider. Why? Well, it’s not just a question of taste, brand image, and creativity, but an issue of website performance and how it attracts Google — and consequently an audience. In this article, we’re going to give you our best tips on how to choose the best domain name. Stick around, and let the experts at www.us–domainauthority.com guide you.

Tips on how to choose the best domain name

Whether you’re starting a blog, a business or simply want a side project to doodle with, choosing a domain name is incredibly challenging and stressful. It’s full of tiny little pitfalls that you might fall into. Not only that, but sometimes, after a lot of spitballing and long hours of brainstorming sessions with your marketing team, it turns out that the domain name you picked is no longer available — or it is only at an exorbitant price.
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Here are some tips to help you out during this trying period.

DOT COM

Stick with the classics — that’s one of our mottos here at www.us–domainauthority.com. Stick with .com. Right now there are plenty of niche extensions like .net, .pizza, .blog. How many are there? Over 1000 and they keep on rolling them out.

We normally always recommend choosing a domain name that ends with the extension .com. Why? For multiple reasons:

• coms are more memorable.
• It is the established form and adds credibility to your site.
• Most smartphone keyboards automatically have a .com button.
• It’s easier to grow a website, for global extensions, with a dot.com

Keywords

SEO 101, whenever you can stick a keyword in — even if it might seem a bit like you shoe-horned it in. Most people, nowadays, will tell you keyword decimation isn’t as essential as it used to be. Google upped its bots algorithm and now they are smarter, they can catalog entries better without the need for keywords. And, that’s right. They are smarter. But part of that intelligence comes because of programmers. A good programmer and SEO specialist can tweak all your entries — front-end and back-end. This gives Google extra info. You simply supplanted keywords, for programming.

That’s why in Www.us_domainauthority.com we recumbent using keywords whenever possible — especially if you don’t have a trained SEO specialist working for you. That includes your domain name. Keywords in your domain name will help Google rank you higher.

K.I.S.S.

Keep It Short & Simple.

Keywords are important but what is even more important is that you don’t create a domain name that sounds like a mouthful. It has to be shot, sweet, easy to pronounce and spell, and memorable.

• Keep your domain name under 15 characters — that includes the extension, .com.
• Users are prone to types, so avoid long names, letters that repeat themselves, as well as letters that might sound the same. For example, I, and Y.
• Find a domain name that is easy to understand and spell. You will be doing that a lot.
• Keep in mind how it sounds.
• Avoid hyphens — not only are they prone to typos, but they are associated with spam domains.

Brand worthy

Aside from being unique, your domain name has to be brand-worthy. It has to have some marketing punch. Something that makes it stand out. That tells a part of your story and your brand’s story.

It’s smart to stalk other websites in your industry and see what they are doing. Do a lot of field research before settling on a domain name.

Brandable domain names are creative, one-of-a-kind, catchy, and to the point. www.us-domainauthority.com

Think of the future

Give yourself room to grow. it’s smart to have a domain name that is industry/niche-oriented, but TOO close and insular, TOO of niche and suddenly you’re limiting your growth. For example, had that very issue in the beginning – and Jeff Bezos constantly talks about it – it was called, Amazon Books. He needed a whole re-branding in order to get over that problem.

If you sell Opal jewelry, don’t call yourself – Opal Rings. Why? Because if you ever get the opportunity to scale up, add new gemstones or new types of jewelry, you will be stuck with that portmanteau. Moving your site to a new domain is a taxing and frustrating process, and it will cause you to lose search rankings as well as consumers. www.us-domainauthority.com

Get a flexible domain name.

Copyright

Before you register your domain name, do your due diligence. That means to find out if there are other businesses out there with the exact same name or something incredibly close. You can perform trademark searches on the web at the United States Patent and Trademark Office.

And, since that isn’t enough, and it’s better to have all your bases covered — you should also search Google, as well as all social media websites like Twitter, Facebook, Instagram, etc. The last thing you want is a legal issue coming out of nowhere and blind-sighting you.

Pro-tip, from our experts at www.us–domainauthority.com, once you have your website running, it’s important to trademark and copyright everything, including your domain name.

K.I.S.S.

Keep It Short & Simple.

Keywords are important but what is even more important is that you don’t create a domain name that sounds like a mouthful. It has to be shot, sweet, easy to pronounce and spell, and memorable.

• Keep your domain name under 15 characters — that includes the extension, .com.
• Users are prone to types, so avoid long names, letters that repeat themselves, as well as letters that might sound the same. For example, I, and Y.
• Find a domain name that is easy to understand and spell. You will be doing that a lot.
• Keep in mind how it sounds.
• Avoid hyphens — not only are they prone to typos, but they are associated with spam domains.

Brand worthy

Aside from being unique, your domain name has to be brand-worthy. It has to have some marketing punch. Something that makes it stand out. That tells a part of your story and your brand’s story.

It’s smart to stalk other websites in your industry and see what they are doing. Do a lot of field research before settling on a domain name.

Brandable domain names are creative, one-of-a-kind, catchy, and to the point. www.us-domainauthority.com

Think of the future

Give yourself room to grow. it’s smart to have a domain name that is industry/niche-oriented, but TOO close and insular, TOO of niche and suddenly you’re limiting your growth. For example, had that very issue in the beginning – and Jeff Bezos constantly talks about it – it was called, Amazon Books. He needed a whole re-branding in order to get over that problem.

If you sell Opal jewelry, don’t call yourself – Opal Rings. Why? Because if you ever get the opportunity to scale up, add new gemstones or new types of jewelry, you will be stuck with that portmanteau. Moving your site to a new domain is a taxing and frustrating process, and it will cause you to lose search rankings as well as consumers.

Get a flexible domain name.

Copyright

Before you register your domain name, do your due diligence. That means to find out if there are other businesses out there with the exact same name or something incredibly close. You can perform trademark searches on the web at the United States Patent and Trademark Office.

And, since that isn’t enough, and it’s better to have all your bases covered — you should also search Google, as well as all social media websites like Twitter, Facebook, Instagram, etc. The last thing you want is a legal issue coming out of nowhere and blind-sighting you. www.us-domainauthority.com