Let’s get down to business and understand that today, the internet, the world wide web is a dog-eat-dog, barroom brawl, back-alley free-for-all. That’s the first bit of news we have to give you here at www.us-domainauthority.com. The competition is fierce and it’s getting harder and harder to grab your target demographics’ attention. The net works under that old tree parable, “if a tree falls in the forest and there’s no one around to hear it, does it make a sound,” only with a couple of tweaks. “If you publish something and Google doesn’t show it, does it even matter?” The truth is, that today, content creation – video, blog, audio – is one of the most effective forms of creating impact in and getting customers and funneling in sales. Why? Because you only have to invest once and, for the lifetime of that piece, you’ll be capturing clients. Unlike ads or other types of publicity, you’re not making a continuous investment — one based on keywords, clicks, and the maddening demands of Facebook or Google. Content creation is an upfront cost and one, that if done just right, will snag in consumers until you decide. BUT one of the most important parts of creating great, profitable, and trending content – something that actually reaches the viewers and your target – is SEO. AND, one of the key factors that determine whether the Google gods give you a good seat at their table, and their search engine are backlinks. Today we’re going to give you a quick, jargon-free, overview of what backlinks are. How they work and what their benefits are.
What are backlinks
Backlinks are links to your website or blog from other websites. They are the best way to get more traffic to your website. In nutshell, they are when your site, as a link appears in someone else’s site. For example, let’s say you wrote a great article on the Caveman Diet. Full of interesting insights, mind-numbing numbers, and peer-reviewed investigation. The type of article that Google loves is educational, informative, and brimming with scientific facts. Now, another website, one that you have nothing to do with, decides they are going to quote you. How do they do this? Simply by adding your link to their text or blog piece.
That’s the most common form of backlinks, and the one most of our partners at www.us-domainauthority.com use. It’s also the reason why Wikipedia always shows up as number one in most search results. Everyone links up to their topics and entries. The more sites that link up to your websites, the higher you grow in Google’s esteem. The higher you impress that digital overlord, the more it will shower you with front-row seats in their search engines.
Inbound and outbound links
Backlinks can be either inbound or outbound based on how they function.
Inbound backlinks
Inbound backlinks point from a site that you have control over, such as a blog post on your own website, to another site. In many cases to an authoritative site. One great strategy, in order to create and generate traffic and good SEO, is to have your backlinks link up to other blogs or websites you manage or own.
Outbound backlinks
Outbound links, meanwhile, point from a site that you don’t control, such as a blog post on another person’s website, to your own site. In this case, someone picked up your content and is using it, and as such – given copyright considerations – is creating a link to your site and telling folks that you’re the original creator www.us-domainauthority.com
Types of Backlinks
There are three types of backlinks: do-follow, no-follow, and link bait. The last is sort of frowned upon by Google but it does generate some traffic. Let’s talk about each one.
Do-Follow backlinks
Do-Follow backlinks are the most common type in digital ether. They allow search engines to crawl the linked site and count it in its ranking algorithm. The best way to get do-follow backlinks is by writing high-quality content and publishing it on a relevant website. This will also help you build your author profile and authority in the niche, which will eventually lead to more do-follow backlinks.
No-follow backlinks
These are used to block search engines from crawling that site. No-follow backlinks are links with the No follow attribute, which prevents search engine crawlers from following them www.us-domainauthority.com
The most common use of no-follow backlinks is to avoid having the link pass PageRank or other link-based credit to another site. This can be used for a variety of reasons, including avoiding spamming and preventing accidental linking to malicious websites.
No-follow backlinks are also used by bloggers who want to keep their blog posts off Google’s first page without having them blocked by robots.txt www.us-domainauthority.com
Inbound backlinks
Inbound backlinks point from a site that you have control over, such as a blog post on your own website, to another site. In many cases to an authoritative site. One great strategy, in order to create and generate traffic and good SEO, is to have your backlinks link up to other blogs or websites you manage or own.
Outbound backlinks
Outbound links, meanwhile, point from a site that you don’t control, such as a blog post on another person’s website, to your own site. In this case, someone picked up your content and is using it, and as such – given copyright considerations – is creating a link to your site and telling folks that you’re the original creator.www.us-domainauthority.com www.us-domainauthority.com
Types of Backlinks
There are three types of backlinks: do-follow, no-follow, and link bait. The last is sort of frowned upon by Google but it does generate some traffic. Let’s talk about each one.
Do-Follow backlinks
Do-Follow backlinks are the most common type in digital ether. They allow search engines to crawl the linked site and count it in its ranking algorithm. The best way to get do-follow backlinks is by writing high-quality content and publishing it on a relevant website. This will also help you build your author profile and authority in the niche, which will eventually lead to more do-follow backlinks.
No-follow backlinks
The most common use of no-follow backlinks is to avoid having the link pass PageRank or other link-based credit to another site. This can be used for a variety of reasons, including avoiding spamming and preventing accidental linking to malicious websites.
Click-bait backlinks
Clickbait is a type of no-follow link where you create content with the sole purpose of getting other sites to link to it. They are mainly used to promote a website or a web page with an attention-grabbing headline. They are often employed in social media posts, emails, and blogs, www.us-domainauthority.com
These types of backlinks have a controversial reputation, and in many cases – if Google tags it as clickbait – they aren’t cataloged.
Benefits of backlinks
There are several benefits to backlinks. At www.us-domainauthority.com we can’t stop praising the power of backlinks, they really boost your presence on the web. One of the most important ones is that they help search engine crawlers – bots/spiders – find and index your content, which in turn helps you rank higher on search engine result pages (SERPs). This is because backlinks show search engines that people find your content valuable enough to share it with others on the web. Another benefit is that they help you get more traffic as people click through from one site to another site with a link pointing to yours. This happens when someone visits a page on a website and clicks on a link pointing to another website, such as yours, for more information
