With the impending launch of the Metaverse, it’s clear that soon our virtual or online lives will be worth more than our physical ones. Already the balance is shifting towards the online MBA in Digital Marketing versions so it’s safe to assume it won’t take long until a complete shift takes place.
Needless to say, this change will also impact your career. Companies and brands are already going big on digital marketing and targeting audiences more inclined virtually rather than in real life.
What does this really mean for you though? The point is, you need to gain the right skills in order to take advantage of these opportunities being created.
And the first step you can take towards that is an MBA in Digital Marketings.
Want to know more? Read on below.
What is an MBA in Digital Marketing
An MBA in Digital Marketing is a two year postgraduate degree program. It helps students learn how to market products and services through online platforms like social media, blogs, ads and much more.
In addition to providing managerial and technical skills, an MBA in Digital Marketing will also teach you soft skills such as time management, communication skills, teamwork etc.
MBA in Digital Marketing Eligibility
While the exact eligibility criteria differs in individual colleges-
- You need to be a graduate from a recognised university.
- You need to have 50% marks minimum during college. (For SC/ST it’s a little less.)
- Final year graduation students are also eligible to apply.
- Aspirants must appear for MBA entrance exams like CAT, MAT, XAT, state entrance exams etc.
Why Pursue an MBA in Digital Marketing
- An MBA will boost your career massively.
- Digital marketing is the new branch of marketing and it’s here to stay.
- You can expect a decent increase from your existing salary.
- You can become a manager post completion of the degree.
Scope of an MBA in Digital Marketing
Digital Marketing is an ever expanding field with opportunities increasing every day for MBA grads. With almost every organisation needing to market their products and services using the digital medium, there are ample jobs available.
Post completion of your MBA Digital Marketing you can work in industries like marketing, FMCG, IT, banking, FMCG etc.
Job Opportunities after an MBA in Digital Marketing
There are numerous jobs available to you as an MBA Digital Marketing grad. Some profiles you can apply for include-
- Digital Marketing Manager– Responsible for the performance of blogs and social media posts. Main job is to attract new leads and retain the existing ones.
- Brand Manager– Maintaining the brand’s image in the eyes of the public.
- Advertising Manager– In charge of campaigns and helps spread awareness about the product.
- Market Research Analyst– Conducts competitor research and finds market gaps to help the brand make its own niche.
- Public Relations Manager– Helps portray the brand in a positive way around the world.
An Alternative
If you want to go down a more traditional path, an MBA in Marketing might be more suited to you. Whereas an MBA in Digital Marketing is more about the online medium as a way of marketing, an MBA in Marketing focuses on the orthodox ways of marketing such as TV, billboards, newspapers etc.
An Marketing is one of the core and more popular MBA specialisations since many years whereas Digital Marketing is the new chip on the block.
Both specialisations are equally good with no dearth of career opportunities in either. However, it all depends on your interest and inclination which way you want to go.
With the advent of new technologies, the field of Marketing has seen a paradigm shift over the years. Though it is still in use, businesses across the world have switched from traditional modes of marketing to digital marketing. This, in turn, has created many new opportunities for companies to expand their business and has created tremendous employment opportunities across sectors.
From Content Curation and Management to Social Media Marketing and Brand Management, a career in Digital Marketing can take you in several directions. Though undergraduate or certificate courses create a strong foundation, to advance in the field in this cut-throat competition, pursuing a master’s course like MBA in Digital Marketing is essential.
MBADigital Marketing Service
We have entered the age of Digital. The traditional methods have gradually shifted to online or digital platforms. From the general stores in your society to top firms such as HCL, Myntra, American Express is using digital platforms in one way or another. It has become important for organizations whether big or small to maintain a digital presence. The demand for digital marketing professionals has increased and will continue in the future as well.
Digital Marketing is not confined to just digital companies, digital marketing is used in healthcare, education, financial services, beauty services, fitness, and the entertainment industry as well. The increasing demand for digital marketing professionals has resulted in students pursuing MBA Digital Marketing. MBA in digital marketing is a course of 12 – 24 months that covers the in-depth branches of digital marketing like social media marketing, branding, promotion, advertising, etc.
From MBA in HR to MBA in IT, universities across the world offer different types of MBA courses. However, with businesses switching from traditional methods to online techniques, MBA in Digital Marketing has gained popularity. Enlisted are some of the major reasons why this course is is an ideal option to choose.
- Constantly evolving industry
- Can be pursued by any professional from any background
- Job opportunities in several fields across the globe
- Demand for a digital marketing professional is high
- You can learn various facets of Digital Marketing without many efforts
- Copious full-time, part-time, and online courses available
- Will help in developing skills required for managerial posts
- You can build a strong network
- Course curriculum designed as per industry standards
- Flexibility in choosing a field of specialization
What Does an MBA in Digital Marketing Course Entail?
MBA in Digital Marketing is a creative course offered by various universities. The duration of the course is 3 years or 6 semesters in India and 4 years or 8 semesters in foreign colleges. Digital Marketing course syllabus teaches a wide range of media strategies, new concepts, creative learning, and also covers the management aspect of marketing. The program has been designed with industry experts to provide you with the relevant knowledge and training to efficiently deal with the fast-growing sectors of digital marketing.
Digital Marketing focuses on creating a path for you to tackle new technologies, indulge with the working methods of the industry, create new marketing campaigns, evaluate different marketing trends, and analyze marketing data.
MBA in Digital Marketing Subjects
There are core as well as electives offered in this degree course. They impart extensive knowledge on various elements of Digital Marketing and also equip you with essential career skills. Though the subjects and curriculum can vary from one university to another, enlisted are some of the important subjects which form an integral part of the MBA in Digital Marketing curriculum.
- Operations Management
- Marketing Management
- Social Media Marketing
- Digital Advertising
- Affiliate Marketing
- eCommerce Marketing
- Brand Planning and Marketing
- SEO, SEM
- Web Analytics
- Introduction to Marketing Strategies
- Campaign Growth and Evaluation
Read More: 3 Appetizers on How To Identify the best Restaurant Digital Marketing Agency