When you are having trouble with sales, you need to know there must be some serious issues with your Folding Boxes that need to be addressed immediately. Otherwise a time will come when you will have to shut down your business.
So what can be these issues that are with your product packaging? Let’s have a look:
Does Your Packaging Reflect Playfulness?
A dull and boring packaging that doesn’t have any ability to excite a customer that cannot develop interest in a customer is a failed packaging. Which is why it’s important for brands to make their packaging appealing and playful. They need to play with colors, textures and patterns. The design needs to be interesting. The design needs to be enticing. It needs to reflect playfulness. If you have a product that has something to do with the theme, adding puzzles, riddles will help greatly. Similarly, for other products, what brands can do is add some interesting facts, or maybe history about it. Perhaps a story that goes with the product. Anything that will get the buyers interested in your packaging. Because once they pick up your choices and read something exciting about the product, something interesting about perhaps an ingredient, they will want to buy the item.
Is The Packaging The Right Shape And Size?
Choosing the wrong size and shape of packaging for your product is not an ideal thing to do. You cannot pack a small item in a box that is too big for it. When customers find out what you have done, how reckless you have been with your choices, they will disapprove of you. They will not want to buy from you again. Therefore, you need to make your choices the exact same size and shape as of your product. So that your items can perfectly fit inside the boxes. This way, you won’t be needing heaps of fillers too.
Is The Packaging Material The Right For Your Product?
Brands need to be careful about the material they are choosing for their product. Sometimes they choose a material that is not suitable for the goods. As a result, the packaging is not able to offer all those features your product need. Or the appearance of the product is compromised. Brands should be wary of that so that they make the best decisions.
Is The Packaging Material Of Quality?
Not packing your products in quality material is one of the biggest mistakes brands make. They do know that their broken items will be returned to them. But then again, when it comes to the material, they are simply not careful with it. They choose low quality choices that cannot offer the right amount of protection and safety to the products. When these products are stored or shipped, they can easily get damaged. And you very well know what happens with a broken or damaged item.
Is The Content Relevant And Accurate?
Misleading your customers is never a good thing. You need to know that. Because when you try to do such a thing by giving inaccurate information on the packaging, it seems as if you just care about the sales. Your customers are not your prime concern here. This is what it reflects. It also shows that you will do anything to make sales, even misguide customers for your own sake. At the same time, when you share information about the product, it needs to be precise. It needs to be to the point. Too much and it will bore the customers. Too little and you will leave them confused. Therefore, it needs to be precise and enough so that the customer gets everything they might be looking to know about the product.
Is Your Packaging Choice Green?
Keep in mind that a large number of people have admittedly rejected to buy products from a brand that wasn’t keeping its packaging green. They said that most of their purchasing decisions were based on the packaging material of the product. If it was not Eco-friendly, customers refused to buy it. So if you too are one of those brands making the same mistake, then you need to redo your choices. Because your sales will drop considerably this way. If you do not focus on the Eco-friendly part.
At the same time, you need to be sustainable with your choices. Do not use too much packaging in hopes of making the most iconic options. You can still do that by using very little packaging material. At the same time, the less you use, the stronger and sturdy your choices need to be. This is another key element to keep in mind.
Was Your Personalization Of Logo Accurate?
Brands at times do not focus on the customization and personalization feature carefully. They do not create the perfect sized packaging for the product. At the same time, brands do not incorporate interesting designs in the packaging. As a result, they end up being rejected by the customers. Similarly, when brands do not place their brand logo and name correctly on the packaging, they will never be noticed. Brands should know that these two elements need to be placed correctly on the boxes, where they are easily noticeable. Otherwise customers won’t know the brand and will go for another one. Maybe they were looking for your products in the market. But when they couldn’t find you up on the shelves, they opted for someone else. Did you get what happened here? Your packaging was though up there, but your logo and name placement was not accurate. As a result, the customers though you didn’t have products up here as they were not able to spot you.
These are the things brands need to be careful with their Custom Printed Boxes. Because if they stuff up their choices, it’s like stuffing up their brand and product too. Customers will never want to buy from such a brand that has carelessly thrown a packaging in the market that has nothing right in it.