Amazon Marketplace isn’t a comparison shopping engine like Google Shopping. It’s instead a marketplace that allows sellers to offer products and compete for sales across multiple factors.
Amazon’s marketplace is very lucrative. This top Amazon marketplace seller list contains statistics on the top-selling Amazon businesses.
The United States, the United Kingdom, and Germany are the top three most popular marketplaces with top 1,000 sellers.
Interestingly, both the US and Germany showed year-over-year growth in the number of Sellers in the top 1000. The UK lost 29 Sellers out of the top 1,000, which is a total loss of 15%.
Is Amazon More Powerful Than eBay?
Amazon and eBay are two completely different marketplace models.
The selling price of products is controlled by the seller and they are responsible for setting prices accordingly.
eBay, on the other hand, is an auction-based marketplace where consumers can control product prices. Customers of eBay are more price-sensitive than Amazon customers and look for rock-bottom prices.
Amazon’s marketplace offers more merchant support than eBay’s. It also has more fulfillment services, customer service, and extensive transportation networks.
Amazon has twice the number of eBay users, which means that Amazon can offer more potential sales.
eBay Vs. Amazon Fees
Amazon is known for charging fees. eBay is cheaper than Amazon for selling.
There are some trade-offs: Selling on Amazon allows you to reach more customers, has better transportation networks, and targets a different audience.
Although selling on eBay may be less expensive initially than other channels, Amazon’s perks could make it a more profitable channel for your business.
Is It Possible To Sell On Amazon?
It is easy to get started selling on Amazon. You will need a business address and tax information.
What Is An Excellent Product To Sell On Amazon?
There are many options when it comes to selecting the product you want to sell on Amazon. These are some of the most popular categories on Amazon:
- Toys and Games
- Electronics
- Cameras
- Video games
Think about the category you are looking to sell and research how it reacts to changes in the market.
Retail seasonality can also cause some categories to change throughout the year. It could be very profitable or oversaturated depending on the category.
A tool such as SellerApp can be used to find products with a high number of searches but few Sellers. This category is a good one to be in.
What Is The Cost Of Selling On Amazon?
You must first decide whether you want to sell your product through Amazon as a professional or an individual. (read the “Amazon Individual Seller” article from SellerApp).
For $39.99 per month, the Professional plan allows you to sell unlimited products. Amazon allows individuals to sell up to 99 items per month.
Professionals and individuals must also pay additional fees for each item they sell. These fees include:
- Referral fees
- Shipping charges
- Closing fees
The type of Amazon store you create will determine the fee structure.
Can You Sell On Amazon As An Individual?
Amazon allows you to sell individual items for $0.99. This is a great way to sell a few items at a high price.
However, $0.99 per item may be excessive if your items are sold at a low price (e.g. $4.00).
Be aware that additional fees may apply to every item you sell. This is why it’s important to consider all options before opening your store.
How To Set Up An Amazon Account
First, create an Amazon account. It is easy and painless.
- Start at services.amazon.com to create an Amazon Seller Account. You’ll find a large yellow button labeled “Start selling” once you get there.
- To set up your account, click this button. Once you log into your Amazon account, a screen will appear asking for basic information about your company.
- Once you have chosen your business location, then you need to choose the type of business that you want. Amazon offers the following options:
- State-owned businesses
- Publicly-listed company
- Privately-owned business
- Charity
- None. I am an individual.
- After you have provided this information, Amazon will ask you a few questions about your business address, telephone number, and the marketplaces that you would like to join.
- Once you have completed this information, Amazon will ask you to enter your credit card information to continue.
- Also, you will be required to show a government-issued driver’s or passport as proof of identity. You should have documentation to prove your identity.
Amazon Listing The Best Practices
There are several best practices that you should follow when creating an Amazon listing. These will be covered in more detail. However, a quick overview of Amazon’s best practices means that your product listing should:
- A great product title is essential
- Images and other media can be used
- Use bullet points to create compelling product descriptions
- Include the brand name
- Use keywords
Amazon FBM vs. Amazon FBA
One of the best ways to create a happy experience is to get products to customers quickly. This is why it’s a good place to begin your Amazon strategy.
Amazon sellers have three options when it comes to fulfillment
- FBS (also known by FBM)
- SFP
- FBA
FBS/FBM stands either Fulfillment By Seller or Fulfillment By Merchant. This option will require you to pack and ship orders as well as process customer support questions and returns.
SFP stands to Seller Fulfilled Prime. This program allows you to deliver products directly from your warehouse to Prime members.
These orders can be fulfilled by Amazon through its transport networks. SFP is ideal for sellers who sell larger items such as furniture.
SFP allows sellers to still reach Prime members with their products, but they don’t have to ship the product first to Amazon.
FBA stands to Fulfilled by Amazon. This program allows sellers to send their products directly into Amazon warehouses. Amazon handles all aspects of customer service and packaging.
Amazon prefers FBA products to FBS or SFP when it comes to the Buy Box (though SFP products are less likely to win the Buy Box than FBS Sellers).
FBA helps reduce customer complaints. Amazon can almost guarantee quick delivery, high-quality products, and outstanding support when it takes over fulfillment.
It is possible to choose the best fulfillment plan for your company. FBA is not necessary if you are the sole seller of a product.
Amazon Seller Eligibility
While most categories are available for sale on Amazon, some categories require approval. Approval is required for certain categories, such as collectibles, jewelry, and fine art. Amazon wants to verify authenticity before the product goes on the market.
Amazon Codes And Ids
A Global Trade Identification Number (GTIN) is the only thing that you will need to list your product and start selling it. GTINs are 8-12, 13, or 14 digits in length and can include a variety of information about your company and product.
Amazon’s most popular GTINs are:
- GTIN-14: GTIN-14s is the 14-digit version of a GTIN Code.
- UPC: UPC is the Universal Product Code. It is a barcode symbology used widely in the United States, Canada, and Europe for tracking trade items in shops.
- ISBN stands for International Standard Book Number. This unique code is 10-13 characters long and is used to identify every book sold commercially. The ISBNs that publishers purchase and manage are their responsibility. Be sure to include any code that includes the letter “X” in your listing
- EAN: European Article Number. These codes are 13-digit numbers that are printed on products. They also include a country code. These codes are only valid in Europe.
- JAN: JAN codes, which are similar to EANs but stand for Japanese Article Number, are JAN codes. These codes of 13 digits are only available in Japan.
You will need UPC codes if you’re a new seller on Amazon. This can be done through GS1, an international governing body that distributes the codes. A short application will be required to answer questions about your products and business.
Search Amazon Product Code
To search for Amazon items, you can use ASINs and UPC codes. To search, simply type the code in the search bar.
Basic Information For Business
You will also need to provide valid business information, such as an address and phone number, credit card information, email address, tax information, and credit card information. A passport or driver’s license is also required.
Recommended Guide: Amazon KDP.
