What is a digital publishing platform? How is it helpful for content creators?

An easy reason to get a digital publishing service is because of how convenient it is. It is the revolution all content creators have been waiting for. With unlimited space and options, it doesn’t get better than this. Creators have access to publish their work on the web where it reaches multiple audiences based on simple searches.  

For fast gen, digital publishing is the ultimate solution. 

Digital, what’s that?

In simple terms, a digital platform includes everything ‘screen’. From e-papers, online magazines, blog posts, or simply any content on the internet. The intention of all digital media content is for it to be viewed online.  

One can share their content with people for free, oversubscriptions, even including advertisements. 

You don’t have to hold your wallet

With traditional publishing, the cost factor was unimaginable. In the digital space, your cost is cut down massively. The cost of the material, the press, none of that hassle. You’d want to invest in Content management systems, metering, and analytics, SEO.  

You can invest that money in hiring a better-qualified team and a tech partner. Eg- Quintype, WordPress, and Drupal. 

Non-Technical SEO Parameters for digital publishers

1. Quality Content

Do’s:

As a content creator, your answer to should be a big YES for each of the below questions.

1. Is your content in line with its title?
2. Does your story have a catchy headline that would interest a potential reader? Would someone who stumbled upon the headline, be urged to open and read your story?
3. Has your content been complemented with relevant sub-headings?
4. Has your content been paragraphed for improved readability?
5. Have you used engaging media like images, videos and GIFs to enhance the interest of your readers?
6. Have you added relevant links and references to support your stories, to increase credibility?

Technical SEO Parameters

1. Your WWW resolve must be set to your most preferred domain. E.g. example.com is always preferred over quintype.com
2. Confirm that your website is SSL Secured
3. If you are a publisher who caters to multiple languages, ensure that metalanguage is declared. This is a prescribed practice for local news and magazine websites.
4. Add a robots.txt file that allows search engines to crawl your website
5. Include sitemaps to allow Google and other search engines to identify content on your website.
6. For news sites, include news sitemaps and update them frequently enough to match article updates.
7. Additionally, add video sitemaps if you have videos on your website. This would help to index your videos in Video search. If you have uploaded the video on YouTube, it gets indexed otherwise.
8. Likewise, an image sitemap for a gallery of images.
9. Verify that your website is compatible across mobile devices and web browsers
10. Display a custom 404 page if the URL is typed incorrectly. This would allow users to navigate across the site, rather than moving out of the site.
11. Include a favicon for the website with size a multiple of 48px. Follow the guidelines for it to appear on SERP.

Get in front of your readers. Be available on all their devices

If you are laid back and using a single channel to interact with your audience, then you really need a change. Today’s audiences are experts in handling various platforms for work, leisure and entertainment purpose. Mobiles, tablets, desktops and laptops are places where you would find your readers. So why miss being on each of these platforms?

Ensure your content is compatible with all these platforms. Make your content available to the readers in their palm.

Convenience is super high

With new phones coming out every day and affordable fast network data packs, the netizen count is on the rise. Having the access to content 24×7 and being able to save it or download, helps readers find the time to read. 

Needless to say, this also means that the publisher gets to break a story at any hour of the day and receive traffic. You can edit existing stories, publish them everywhere, and get the stats via plugins. 

Is your content socializing?

Having a website up and running is a task in itself. However, having your content across all social media platforms is the silent rule of 2020. Easily, one of the most impressive tools of our times. Brands will continue to find new and innovative ways to integrate themselves into the daily lives of the customers/audience. This would mean more omnichannel presence, subtle conversion attempts, and increased interactions.You need to be on every channel so that your readers can find you easily and for attracting new readers. 

Connect with readers 

Gone are the days when publishing houses were mere entities. People desire conversational companies who have a voice and use it often. Connecting with people through social media is a great way to recognize your readers, encourage them to stick to your content, and most importantly, gain attention from their peers. 

Having discussions, leaving a short response to a suggestion made by readers, are all small steps that can take you a long way and create a lasting impression. 

Monetizing Content:

One way for digital publishers to create valuable content and have it reach the target audience is through monetization of their content. A new successful revenue model that’s largely used by publishers are paywalls, where their audience has to pay to access content. Creating a subscription-based content increases the potential of a loyal target audience who will invest on the content, hoping to get a worthwhile return on their investment. For the digital content creator as well, it gives more definition and shape to the consumer behavior. This further makes it easier for the publisher to know the audience.

Are you in the wallet century?

With quick pay links and QR scans, payment has revolutionized. Digital publishing solutions include metering strategies too! You need to find hassle-free payment partners that make your reader’s subscription journey a breezy walk. Don’t want to be stuck behind? Don’t let your tech support hold you back. Click here to get in touch with us so we can show you what you’re missing.