Real estate video marketing is more popular than ever, and there are no indications that it will slow down in 2022. Suppose you’re a real estate seller or marketer trying to grow your company and strengthen your relationship with prospective buyers. In that case, the time to design a real estate video marketing plan for your brand is now. Know real estate video strategies and learn how you can generate fantastic marketing videos using a video editor right now.

While the video is still considered an optional but good addition to promoting your listings in 2022, getting your foot in the door is becoming necessary. It is particularly true at the top end of the market, where marketing expenses in the five-figure range are quickly recouped when the transaction is completed. Creative real estate videos can be created with ease and help you save a lot of time and money by using a professional real estate video maker tool.

Since promoting listings using video walk-throughs and drone recordings has become standard practice in recent years, ambitious agents will have to work a little more to stand out from the crowd.


The top nine real estate videos used by intelligent marketers in 2022 are as follows:

• A guided tour video of properties

A guided tour video can help attract more potential buyers while also attracting the attention of potential sellers if you’re seeking more exclusive listings. A virtual tour of a home makes it simpler for prospective buyers and tenants to visualize and acquire a better understanding of the property you are offering.

This may encourage them to contact you to organize a formal viewing. It is even more beneficial to sellers because viewers will see how well you can market a property and may be motivated to contact you about their own house.

• Neighborhood/community video

Real estate property videos are vital for showcasing every angle and nook of your clients’ houses. Nonetheless, one significant element that almost every property buyer considers when making their final purchase choice is the area and community of a listing.

Even if your property is the only one in town with an in-ground pool, oversized patio, and enormous built-in playground, if potential buyers can’t see its surroundings, you may not be able to persuade them to come to view in person.

• Drone videos

To many people’s surprise, drone footage is reasonably priced. When you consider the uniqueness of drone footage on social media and YouTube, this is an extremely fantastic value. They provide prospective purchasers with an opportunity to see the home with a bird’s eye view, which they would not have otherwise.

Drone footage is also great for significant residences and plots of land where a traditional tour video would not provide a comprehensive perspective of the property. Your social media postings and YouTube channel will benefit significantly from drone footage. Drone video is stunning and attracts much attention in sponsored advertisements.

• Listing walk-through videos

You should create listing videos, among the most popular real estate videos. By showcasing the properties you represent fashionably through video, you’ll be able to entice all funnel leads into a phone, email, and in-person meeting.

The beauty of listing videos is that you no longer rely on a slideshow to display them. Furthermore, although the legality of using drones to collect listing footage is still up in the air, brokers all over the country are using these devices to gather beautiful aerial real estate videos and photographs of the houses they represent.

• Explainer videos

The great thing about explainer videos is that you can utilize the same content on your real estate agent website elements as the script for your recordings. The time you save on your recordings will be significant.  

It is an excellent opportunity to utilize the same or slightly modified language from your site’s about page to describe who you are and what you do. You can also include any additional professional and personal nuggets you want to share with your viewers.

• Interview videos

There are many individuals you may interview, including buyers and sellers with whom you’ve already dealt, renowned business people with well-known businesses in your region, and experts operating in various areas of the real estate industry. 

Having a conversation with a potential client for your real estate video marketing campaign is only possible if the topic of discussion will be of interest to your target audience. When it comes to marketing your company, word-of-mouth is often the most effective method – be sure to capture those comments on the video so that your audience can see them.

• Client testimonial videos

Social evidence is becoming more crucial when vetting real estate brokers; nonetheless, many consumers are skeptical of anonymous written evaluations. After all, it’s incredibly simple for almost anybody to sit down and post a fictitious review on the website! 

While we are all aware that phony reviews in real estate are very uncommon, your prospective customers are not aware of this. It would help if you began working on customer video testimonials as soon as possible to break through the clutter on the internet and give more direct social evidence.

• Educational real-estate videos

In the end, after all, isn’t this one of the primary reasons people employ an agent in the first place? Sure, you could create a blog article for your lead outlining the ins and outs of closing expenses, but what if you could communicate closing costs in a pleasant, natural, and conversational way?

Creating a series of informative real estate videos can enable you to accomplish this goal effectively. Instead of reading an article, your lead will get to know you via video. The way you speak, your sense of humor, and your ability to communicate complex material in an understandable manner will be familiar to them.

• Training videos

The most effective training is a one-on-one session with an experienced broker. However, if the location prohibits this or constantly moves, ask them to film videos instead. These films might outline “Selling 101” online courses or one-off videos shot on the phone. Senior salespeople, for example, might shoot videos before or after meetings with customers to discuss their strategy or explain why a client purchased.

The Bottom Line

Congrats! As a result, you are now ready to create a profitable real estate video. Real estate videos are an excellent method to generate more leads and foster trust in your neighborhood. Even though almost every agent creates or discusses real estate videos, a small percentage do it correctly. Using these ten real estate video methods, you can produce and nurture leads, as well as keep your customers pleased.