Top 5 Leading E-Commerce Marketing Tools
The current Covid pandemic has undoubtedly increased the demand for e-commerce stores. Due to the timely delivery of products to the preferred location of their customers, e-shops have naturally become popular target clients. Gradually, other companies are joining to become part of this digital revolution. They create top-notch e-shops to offer quality products to customers around the world.
So building an online store is undoubtedly a wise move at this time. However, the development of e-shops alone cannot guarantee its success if you do not know how to effectively promote your brand and products. To help you market your eCommerce business, here are 5 of the most powerful eCommerce marketing tools that are often used by top digital marketers of eCommerce marketing agencies.
If you find hard in doing email marketing you can hire digital marketing company
But before that, let’s discuss some of the strategies you can include in your marketing.
E-commerce Marketing: In Brief
E-commerce marketing primarily refers to marketing initiatives used by business owners to promote their online stores and increase sales. It is important not only to attract new customers to the online store, but also to keep the existing ones. E-commerce marketing makes everything possible.
There are many strategies for promoting your online store, which are listed below, among them a few popular and successful ones:
Social media marketing
Optimization for search engines
SMS marketing
Promotion through blogs
Offline marketing such as TV ads.
e-commerce marketing
Things to consider before you start looking for the ideal e-commerce marketing tool
When you start choosing the best e-commerce marketing tool, you will find a list of options to choose from. Let us now introduce some of the popular e-commerce marketing tools available. You can choose the one that suits your business needs and helps you achieve your goals.
Email Marketing: Email marketing will undoubtedly help you achieve the desired results for promoting your online store. Because it allows you to send direct messages to potential customers, you have the ability to convince them. Email marketing solutions are undoubtedly useful for automating your online store’s email marketing and making tracking easier. Some well-known email marketing tools useful for your e-commerce marketing include Mailchimp, Omnisend, etc.
Analytical tools: Using various analytical tools helps to run marketing campaigns successfully. Ultimately, the success of your e-commerce marketing campaign depends on a variety of data-driven insights about recent market patterns and customer behavior. It is also useful to know how visitors interact with your website. Apart from that, there are many other key indicators that you should be aware of and tools like this support it. Some examples of these analytics tools include MOZ, Ahrefs, etc.
Website Builder: Marketing your business is undoubtedly not directly related to an eCommerce website builder. However, for your business to grow, you need to have an impressive website. For this reason, one needs to know the tools that reputable ecommerce website development service providers use when setting up an online store. Examples include Shopify, Magento, Woocommerce and more.
Customer Service: The goal of promoting your online store is to increase sales, and offering excellent customer service contributes to that success. You can use multiple customer service platforms like Groove HQ or even Zendesk to give your customers the best possible experience.
E-commerce platform
5 basic e-commerce marketing tools
Here we have discussed 5 tools that every reliable e-commerce marketing agency in India would recommend you to use to promote your online store. Continue reading for more details on these tools.
Zendesk:
You will fail in your efforts by marketing a business that does not offer excellent customer service. For this reason, you may want to consider using a solution that allows you to offer excellent customer support. A tool you can use to create a 24/7 support portal for your clients is called Zendesk. In addition, it helps in developing online communities as well as searching for FAQs.
Important features:
Check out the key features of Zendesk below.
Social media applications can be easily integrated with it.
It helps to store templates that contain client information. In addition, these templates help to respond to the tickets that customers use to submit their issues.
It helps identify the concerns that customers most often raise. Again, this tool helps to understand how long it takes to resolve each issue raised by the consumer.
It helps automatically organize tickets based on the severity of each issue.
Estimated budget:
Let’s look at the cost of using this tool.
A free 30-day trial is available to get you started. After the free trial period, you will have to pay $49 per month for one help center.
If you need this tool for many service centers, you will be charged $79 per month.
Omnisend
It is one of the most effective e-commerce marketing tools that offers a complete solution to most of your marketing needs. This tool helps virtual sellers connect with their clients through various channels. In addition, it is a comprehensive marketing solution for online sellers.
Important features
It works as a great marketing automation tool.
It helps with email marketing services. In addition, it is also useful for sending SMS and designing email campaigns.
It helps in segmentation.
It is a great helper in getting new customers for your online store.
Estimated budget:
They offer three types of plans to know more check the points below:
You can start with a free plan that includes 500 email marketing services per month.
You will be charged $16 per month for the standard plan. It offers marketing services for 6000 emails per month.
The plan is perfect if you need unlimited emails for $59 per month.
MOZ
With this SEO software, businesses can optimize their website’s search engine rankings. To improve the visibility of your website, this tool is ideal.
Important features
Useful for keyword research, tracking rankings and also browsing the web.
For site analysis, this tool is very useful.
You also get many free SEO tools.
Estimated budgets
Consider the expected costs of using MOZ:
There is no free plan available for MOZ, but you can try their 30-day free trial.
The MOZ Pro plan ranges from $99/month to $599/month.
Their popular MOZ Local plan charges $14 per month to $33 per month.
With the STAT plan, which starts at $720 per month, you can enjoy the unlimited benefits of SERP ranking tracking and analytics.
Mailchimp
This email marketing tool provides customized solutions to users. It helps to send emails and automate your email marketing campaigns. Therefore, this software enables unique methods of generating sales for your e-commerce brand.
Important features
It has audience management to keep your customers engaged by sending impactful emails. In addition, it offers several other facilities.
Creative assistant, content studio, subject helper, etc. are some examples of features it offers.
It can also help with other functions such as statistics and analytics.
Estimated budget
Check out the Mailchimp plans:
Signing up with a free plan that supports 2,000 emails per day is a great idea.
Basic plan starts at Rs 770/month.
Standard and Premium plan starting at Rs. 1150 per month and Rs. 23,000 per month, or
Triberr
You need to use Triberr to ensure your content reaches your target audience. It’s a useful content marketing tool that ensures your content is seen by a larger social network.
Important features:
It helps to create a network of people with similar interests.
It helps in determining the kinds of content your target audience prefers and curating related content around it.
It helps in counting clicks on your post.
Price:
Triberr offers users various features for free. However, if you want to create more strains, check out the prices below.
To create 21 tribes, you need to pay $50 per month.
For 7 tribes, each with 50 people, you will be charged a monthly plan of $21.
Conclusion:
The biggest challenge today is to stay competitive. E-commerce marketing tools are of great benefit to those entrepreneurs who want to keep pace in this digital world. However, if you are not an expert in this field, it is always advisable to take professional help from an e-commerce marketing agency. It saves time and effort. It will also help you overcome the various challenges you may face when marketing online.
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