Despite the fact that content marketing used to be a way to set yourself apart from your competitors, it has now become a need for any modern brand. Content marketing is at the core of most successful digital marketing campaigns.To help you to understand the importance of content marketing, we have put top 6 importance of content marketing for your small business –

1. Improves brand reputation.

One of the best benefits that really shows the importance of content marketing is the reputation building qualities of great content. In today’s digital marketplace, it is important that businesses work to build trust with their customers. Building trust will help your business to establish a positive brand reputation.

Great content can help you build trust with your customers. When consumers read your content, they start developing an opinion of your brand. If the content is engaging, educational, and valuable, then they will start to think the same ways about your business. The more valuable your content, the easier it will be to build trust with your audience.

2. Great content helps influence conversions.

If you are thinking why is content marketing important, then look at the conversion statistics. Here are just a few of the stats that speak the importance of content marketing when it comes to improving website conversions:

Content marketing provides conversion rates about 6 times more than other digital marketing methods.
According to 80% of companies surveyed, content marketing has increased their marketing leads, both in quality and quantity.
Video content can help to provide a great Return On Investment and significantly increase conversions, according to 70% of businesses surveyed.

Content marketing helps to improve conversions because it allows you to connect and educate your leads and customers. Not only you are working to build trust and relationships, but you are also encouraging conversions by giving consumers the information they need to make an educated purchasing choice.

To optimize your content for conversions, make sure to include a clear call-to-action.

3. Optimized content helps to improve your SEO efforts.

The importance of content marketing becomes clear after looking at the role that content plays in helping your business to improve search engine optimization . Search Engine Optimization plays an important role in improving visibility of your business online. However, if you want to improve SEO, you need to optimize your content.

In fact, business sites that post regular blog content have an average of 434% more pages indexed by search engines than those that don’t publish. More the content you have on your site, the more pages will be indexed by the search engine.

Though more pages does not bring higher traffic but it does give your brand the opportunity to rank for more keywords. For instance, making blogs on different topics that are relevant to your audience gives you more opportunities to rank for the keywords that these target users are searching for on the search engines.
Also, more the content you have on your site, the more reasons you give your visitors to stick around.

4. Creating great content is a cost-effective way to bring new leads.

For those who are wondering why is content marketing important, take a look at all ways that content can help your business to bring in new leads. Lead generation is important for small businesses that depend on consistent traffic to grow their brand.

It is important to note that content marketing is time intensive, and it  also take some time to see the results of your efforts. This is true when it comes to SEO. However, when it comes to creating quality content, a little can go far. In fact, as per Social Media Examiner, more than 81% of marketers found that they experienced increased in traffic by investing as little as 6 hours per week in their social media content.

Not only is content marketing an affordable tactic, but it also provides  Return On Investment that small businesses can’t ignore.

The importance of content marketing is easy to see when you consider the ROI. Since creating content is highly effective, many small businesses will see an impressive ROI on their content marketing over time.

The primary key to maximizing content ROI is creating a content marketing strategy that takes your target market into consideration.

5. Content enables brand to showcase the subject matter expertise.

Consumers want to know that they are dealing with experts who knows everything about industry. Content marketing allows your brand to demonstrate its expertise in the field by providing valuable knowledge that can help readers to make a more educated purchasing decision.

Every time  you publish a new blog post or other piece of content, you are showing your  customers how much you know about the industry . When the time comes to make a purchase, consumers will remember the brand that provided them the information they needed to understand their problems.