People always have their phones with them and use them more often to text or look through social media news feeds. No one nowadays can live without a mobile device, whether they are Boomers, Millennials, or members of Gen Z. Therefore, if you want to ensure consistent growth in your company, you must be fully aware of SMS marketing best practices.
Because customer behaviour is always changing, marketing tactics must be updated often. We constantly have our mobile devices in our hands, making it simple to connect with customers by entering their email.
Don’t worry if you have trouble figuring it out. In this post, we’ll discuss some aspects of this marketing strategy.
About SMS Marketing
SMS, or short message service, needs no introduction. However, some people might find SMS marketing to be a little perplexing.
SMS marketing refers to the practice of delivering commercial or transactional text messages (SMS). Customers receive time-sensitive offers, promotions, updates, Bulk SMS and notifications via these communications. But it’s only available to people who have given their permission to get these from a company.
By using text message marketing, you may reach clients around-the-clock and keep up a relationship with them. Text marketers should follow the rules and employ this tactic to generate leads, advertise, increase sales, and engage clients.
Top 11 Bulk SMS marketing practices
On average, boomers and millennials spend 5 to 6 hours every day on their phones. People are easily lured into their phones with just a “Buzz” or “Ting.” It should come as no surprise that eCommerce is expanding more quickly than ever these days, and you cannot afford to disregard any Bulk SMS marketing strategies.
Check out these fascinating Bulk SMS marketing best practices.
SMS marketing software
DIY SMS marketing software projects are not usually recommended. Stop right now if you intend to manually type and send all of your marketing SMS.
You may experiment with a variety of tools, such as Guni SMS, EZ Texting, SlickText, Twilio, etc. However, search for the one that enables you to manage every subscriber, calculates the open or click rate, and automatically schedules communications.
The combination of Fluent Forms with GUNI SMS enables text message communication between form users and database users. The quickest approach to update them is through here.
Get approval
You should get permission before sending a Bulk SMS, much like we knock before we enter someone’s room! Customers will find it bothersome if you spam or overburden their inbox if they didn’t authorise your SMS service providers.
Possess a context-specific term or shortcode. So take whomever messages you that particular term as their endorsement. You may opt-in using the code, and you’ll know who to SMS.
Recognize your clients
For all types of company, this point is kind of a given. You don’t know what to sell if you don’t know who you’re selling to!
An app for customer relationship management (CRM) may be used to examine your clientele. In order to communicate effectively, pay attention to their demographics, hobbies, and purchase history.
Salesforce provides quicker client data tracking, interaction, a helpful support staff, etc.
To handle your Bulk SMS, you might search for some additional top CRM software. Here, personalization is crucial. Sending a vegan consumer an SMS advertising a deal on meat and dairy goods is very pointless!
Texts should be brief, straightforward, and enjoyable
A brief text message with clear language and a CTA (Call to action) link or button is far more beneficial than a long, dull text message devoid of any relevant information. Sending a clear and unambiguous message is important if you want to attract your audience.
To attract customers, all you need is one statement or one trigger word. There’s no need to go overboard. Make sure it is brief and free of any ambiguous language. Avoid using acronyms, for example, because consumers may not be familiar with them.
Encourage opt-in
There is no denying social media’s influence on marketing. Use social networks to encourage consumers to sign up for your text service.
Let’s say you have a profile on Facebook. To encourage users to sign up for your SMS campaign, provide a “Opt-In” button and display the company’s phone number. The same thing is possible with your website, emails, and newsletters.
Momentum
You’re mistaken if you believe that an SMS may be sent at any moment as long as clients have given their permission. Immediacy and impeccable timing are key.
Imagine that you have finished your work for the day and are now ready to unwind. You then hear a “Ting.” You don’t want to hear from a marketer when you’re sleeping! The same holds true while you are driving.
Text marketers often operate from 10 am to 8 pm. However, it may change based on who your consumers are.
It might be challenging to choose the ideal moment to text a certain person. Prior to their signing up, you should strive to determine when your clients would want to hear from you.
Urgency
SMS marketing with a deadline for 2021’s digital marketers. Sending an SMS to clients about a limited-time offer or flash sale will entice them to make another buy. You may utilise certain triggers, such as
- Valid till Act quickly before it runs out!
- Almost out of stock!
- Only today, limited supply, etc.
- These elicit a feeling of urgency. If they don’t click, they will feel as though they could lose out on something worthwhile.
Offer your clients value
People should receive something in return if they allow you to bulk SMS them about your business. Make your offer compelling enough for them to stay on board.
Text them about a special offer, top-customer discount, contest prize, coupon code, etc. to get their attention.
Add a warning
All text marketers are required by CTIA (the Cellular Telecommunications Industry Association) to include “msg and data fees may apply” when clients opt-in. It will be automatically added by the text services, but you must confirm it.
This information will only be sent to subscribers once, at the time of sign-up. So, be sure to verify that it is indeed there. You don’t want your customers to begrudgingly accept charges!
Segmenting SMS recipients into groups
By classifying them, send Bulk SMS to client groups that are pertinent. For instance, a subscriber’s monthly subscription shipping information and a subscriber’s thank-you or welcome Bulk SMS message to someone who recently signed up.
A devoted customer should not be spoken to in the same manner as a new visitor. You should provide additional information and demonstrate the value of your brand to a novice. To a frequenter, though, you are already deserving. Please do not misunderstand us. You shouldn’t lose sight of your loyal customers, we say! Just be distinct in your writing style.
Giving a devoted customer a “Discount on First Purchase” or giving a new customer early access to a new product is useless. Make sure you give each consumer a tailored experience.
Omnichannel
Customers may visit your business from anywhere and use a variety of tools. Omnichannel marketing refers to a multi-channel strategy that gives customers a seamless buying experience.
Mobile customers in today’s environment deserve a seamless experience regardless of the channel or device they’re using.
Don’t just text a sales pitch. People should be directed to other channels by your text, such as Messenger or YouTube. In order to reactivate inactive or lost clients, Framesbuy, an eCommerce eyeglass store, uses Bulk SMS to deliver warnings about abandoned carts.
Softwares for text message marketing
We selected the top 5 SMS marketing solutions from a variety of options for you. The list is as follows:
- GUNI SMS
- Textedly
- EZ Texting
- SlickText
- Avochato