Today, brands are continually looking out for tactics and strategies that help them upscaling their Shopify sales, generating more traffic, getting more engagement, and improving brand performance. One compelling way to do this is- Shopify Instagram Shop or Shoppable Instagram Shopify feed. 

Shopify has become one of the leading eCommerce platforms since its commencement in 2006. To fetch more customers, brands have begun using various ways to boost the performance of the platform.

One promising way to do this is by showcasing Shopify Instagram Shop on your Shopify store. To have an in-depth understanding of how to use this strategy in inefficient ways, keep reading. Launching a store with Shopify is exciting, but can quickly become overwhelming. Many of the most successful stores on Shopify started where you are today, choosing a theme and adding their first product.

First things first, what do you understand by ‘Shoppable Instagram Shopify’?

Shopify and Shoppable Instagram’s amalgamation is undeniably a treat for all the brands having their Shopify stores, making it an enticing solution for social commerce. It avails the brands to sell effectively both on Instagram and Shopify. 

On average, it takes a store 299 sessions before they get their first order. Help customers find your store by completing these tasks.

Shopify has allowed so many small business to create a start-to-finish operational strategy that would have been impossible in the past on Internet. Today, with Shopify you can do everything on the go on a single click of a button.

Enable payments
Enable your payment details so there are no delays in receiving ’s profits.

Build hype for your store
Create a ‘Coming Soon’ page to get a headstart on marketing before launch. This will allow you to collect email addresses and direct any marketing traffic to your store.

Customize your checkout
With Shopify’s powerful checkout, your customers can speed through transactions while your brand stays front and center.

Find your niche and start selling.
Find the right products for your store. Oberlo helps you start a drop shipping store without managing inventory, packaging, or shipping. You can read guide on writing compelling product descriptions to help improve your product pages.

Free, beautiful photos from Burst
Discover thousands of high-resolution, royalty-free images to use on your online store, packaging, social media, or anything else you’d like.

Sell in person with Shopify POS
Easily sell your products in-store and at markets, pop up shops, trade shows, and anywhere else with the free Shopify POS app.

To put it in a nutshell, Instagram Shop Shopify is a fusion of shoppable Instagram feeds on the Shopify website. Doing this can push both platforms’ sales performance, which facilitates a better customer reach as you make an extension in your existing marketing footprint. 

Moreover, brands can tag products to include shoppability to their Shopify’s Instagram feed to provide a perfectly coherent shopping experience to the users, making Shoppable Instagram on Shopify a commercial powerhouse for the brands. 

What are the benefits of Shoppable Instagram on Shopify?

Better Customer Engagement By Using Visuals

Instagram is a hub of eye-catching and alluring visuals that fetch customers’ attention and boost their engagement with the brand. 

When these visuals are turned into commerce, they potentially impact the customers’ purchase decision by generating a strong appeal about the product. 

Besides visuals you also need High DA quality backlinks to your website. For that we suggest you check this free profile creation sites list 2021. It will help you to build a brand in a better way on Google for good rankings. 

Moreover, by showcasing, UGC brands become more discoverable, gather more trust of the users, and can get in the spotlight, which further has a positive impact on the engagement. 

Get Discovered

One of the biggest advantages of this ecommerce integration is the reach. It gets augmented potentially. Shopify exists because of you – people who believe in the power of independent businesses.

The commitment to entrepreneurs is why Shopify is trusted by merchants around the world to develop and grow their businesses.

Don’t worry, nothing has been lost and you can always continue where you left off by selecting a plan within Shopify.

Irrespective of the amount of effort you have put into building a buyer persona, customers can always surprise you. Regardless of the niche that you cater to, Instagram always has an audience that you can reach out to. 

By having an Instagram storefront for your Shopify store, you will stand a chance of exposing yourself to over one billion users. 

Out of this figure, 30% are between the age of 18-24 years, and around 34% are in between 25-34 years. This is indicative of the selling potential that space has. 

Fewer Steps

Friction is a common issue in eCommerce. Customers have to go through a lot of steps before they can make the payment. 

An ideal shopping experience should allow the customers to look at the product and take the purchase action directly. Yes, that hassle-free!

By connecting Shopify and Instagram, brands can eliminate friction from at least the Instagram audience experiences by facilitating them to purchase in less than three clicks. This is also a reason why the cart abandonment rate decreases. 

Additional Links To Your Store

Even after having a solid follower base, if your Shopify traffic isn’t going up, then the probable reason could be due to Instagram’s strict policy around links.

On your Instagram business page, adding only one link is allowed. This could be a tricky situation for brands, especially when their users are actively looking to buy. 

But the fun fact is, when you set up an Instagram shop, you will be able to link to it as many times as you want on Instagram. 

Nobody is asking for you to spam your followers with products, but just a few techniques can bring in more traffic more often than not. 

Augmented Sales

By adding shoppable, Instagram feeds on the Shopify website, brands stand a better chance at collecting both social and professional audiences, thus boosting the brands’ reach. 

This further helps the brands spread awareness, generate more leads, and derive conversions, which has a positive impact on the overall performance of the brand and pushes its growth and sales.

Builds Trust & Customer Loyalty

User-generated content works as an advocate for the brand and attracts the audience’s trust as it acts as social proof of the quality of the branded products through their word of mouth marketing.

If you are travel blogger you can also promote several Best Travel Affiliate Programs to earn money online through Shopify or Instagram. 

By simply adding tags to this content generated by your user and displaying it on the Shopify website, gaining the trust of the website visitors and building a relationship with them, thence becomes handy.

Over To You

Giving your audience something they can be in awe of is what marketing and marketing campaigns have become all about. 

By integrating a shoppable Instagram Shopify feed on your store, you can provide the users with easy access to the products while also influencing their purchase decisions. And hey, it makes you stand out from the lot, for sure! 

Congratulations on starting your journey with Shopify. We’re excited you’re here and can’t wait to help you get started on your entrepreneurial journey.

Doesn’t it make it worth it after all?