SEO services for small business is in high demand. Millions of people are searching! Looking for the best brand that suits their business needs and requirements. But “will your business be found when people search for a product or service in your niche”?
SEO is a proven and effective digital strategy for your business to be found by Search Engines. This is because research has shown that 81% of people search online for a product or service. This implies that with the right SEO strategy, your product and service can be seen by those searching for it.
Before we dive into the importance of good SEO services for your business, let’s touchpoint on what SEO is.
SEO is the practice of structuring the contents of your website using relevant SEO tools and various digital strategies to increase your website traffic, online visibility, and achieve a high rank on search engine result pages (SERPs).
Irrespective of your business size, age or industry, SEO is an effective digital strategy for both search engines and humans.
Here is some importance of SEO services for your business:
- Online visibility
- Increase in website traffic
- Brand authority and voice
- Thought leadership
- Builds trust, credibility and loyalty
- Quality lead generation and improved sales
- Boosts local presence
- Improves social presence
- Measure user behavior through data
- Provides insights into market trends and competitor analysis
SEO Services For Small Business – Online Visibility
SEO services on your website helps you to increase your reach and visibility organically. When SEO is done well, your website can reach thousands of people searching for answers, solutions, products and services.
Showing up on Google’s first page inevitably increases your brand’s visibility. See it as a sign-post or a billboard that points people to your website. Following SEO best practices consistently, your business can rank higher on search engine result pages (SERPs).
SEO Services For Small Business – Increase Website Traffic
Statistics by BrightEdge show that 53.3% of all website traffic comes from organic search. Optimizing your website content, auditing your site to measure performance, speed and accessibility all amount to a great reward- increased website traffic.
Following our first point of online visibility, when your website is crawled by search engines (Google, Bing, Yandex, Yahoo), it is indexed in a category that meets the search intent. Invariably increasing the website visitors qualify a webpage on search results.
SEO Services For Small Business – Boost Brand Authority and Voice
Do you realize that for your website to consistently be on the first page of Google, the most used search engine, automatically makes you a reputable voice and authority in your niche? This means that thousands of people can readily consume your contents, refer to your website for clarity and even conclude on argumentative issues because they found it on Google. This further validates the power and efficacy of SEO.
SEO Services For Small Business – Allow For Thought Leadership
Picking up from our last point, you can leverage search engine optimization to provide influencing narratives on a subject matter in your niche. You can consistently curate educational and informative contents in the form of blog posts for your website visitors. Lots of people come searching for answers- “How to”, “What is” etc. You can be the answer to the daily questions arising in your niche.
SEO Services For Business Small – Build Trust, Credibility and Loyalty
With SEO, you can build trust, credibility and gain loyalists who have consistently followed your website content marketing strategy. It takes time to build trust, so plan to do the hard work and stay patient. Over time, your followers will look forward to your content, which also increases your brand authority as earlier stated.
SEO Services For Small Business – Improve Quality Lead Generation and Sales
Sales and profit is a reward for a good job done, and this is one of the many goals for businesses i.e. to make a profit. With SEO, you can generate quality leads that will convert to sales for your business. Every day, businesses across the internet get new customers because of their SEO presence.
SEO Services For Small Business – Boost Your Local Presence
You might be wondering where you fit in if you have a local business location and where SEO comes into it. With a Google My Business (GMB) account, online searchers and users within your location can find your business locally. People know what they are looking for, so it is common to see searches like “cake bakers near me”. That way, your “cake store” can show up on search engine result pages, and you might just be able to increase your customer base online, yet locally.
SEO Services For Small Business – Improve Your Business Social Presence
Not only does SEO boost your local presence, but it also improves your social presence on Facebook, Instagram, Twitter, LinkedIn etc. Your tweets can come up on search engines when people are looking for details on a specific conversation. It works vice versa, your website can serve as a webpage from your socials, and your socials can help improve your website visit. As much as local presence is great, optimizing your website and actively leveraging social media platforms are proven and effective digital strategy.
SEO Services For Small Business – Measure User Behavior Through Data
Successful businesses track and measure their progress and SEO allows for this analytics. You can track the keywords online users are searching for and strategically plan to rank for these keywords. There are functional keyword research tools you can use to understand what people are looking for. They are Google Keyword Planner, Ahrefs Keyword Generator, Ubersuggest, Keyworddit, Google Trends etc.
SEO Services Provide Insights Into Market Trends and Competitor Analysis
As you monitor user behavior, you can also gain insight into how well your website traffic is doing and how to better enhance it. Analytics tools such as Google Analytics, Ahrefs’ WordPress, Keyword Hero, ClickTale, Piwik etc. provide insight into user behavior. You can also use competitor insight tools like SEMRush, Ahrefs, etc. to gain insights into what your competitors are doing and other market trends.
Next Steps:
With all that’s been said about the importance of SEO services for small business, you’re possibly asking what the next steps are to optimize your website for SEO.
Let’s have a quick look at some best practices you should consider:
SEO Best practices and tips to increase your small business website ranking
- Optimize your content, not only for search engines but also for users. You can start by doing keyword research to know what people are searching for. What keywords will your audience most likely use to get to your service? Avoid pushing the “come and buy” mentality. Provide educational and informative content, and over time, you will be able to build trust and credibility from people who now have reasons to buy from you.
- Ensure your website is mobile-friendly. According to (Statista), 52.2% of all website traffic worldwide comes from mobile phones.
- Check your website loading speed. Websites that take forever to load will most likely not rank on search engine result pages (SERPs). If possible, compress your high media files and install a plugin on your website.
- Link building is very important if you want to rank on search engine result pages (SERPs). Although Google give preference to sites with quality backlinks but the relevance and authority of the links is dependent on both internal and external links.
- Optimize your website contents. This covers keyword usage on your URL, title tag, meta description, images and media content. Use relevant keywords that your prospects will most likely use.