Nail salons are very traditional businesses around the world. Every neighborhood has a place where women go to improve their looks and even meet friends. But, in addition, it is also a segment that has been working with the male audience, with the version of barber shops. And to attract this mass of customers, it’s good to work on your nail salon marketing.
Being present on the internet, through a website, blog, and social networks is essential. In addition, most communication between companies and brands takes place in this medium, making digital marketing the most efficient tool for your establishment to be very successful.
To help attract more customers and improve your profitability, we brought in today’s post valuable tips on digital marketing for you and your physical space. Come with us!
Promotions and loyalty in nail salon marketing
Nail salon marketing starts with the first contact between your company and your audience. After that, you should work on getting the customer’s attention even more.
An excellent action is to create coupons for the first visit, for example. You can ask customers to register on your Facebook fan page for several advantages, such as discounts on ongoing treatments, hair reconstruction, or first-hand access to new products.
This customer loyalty program must be nurtured so that the public continues to visit your nail salon. For this, constant contact through email marketing or social networks is used. This nail salon marketing technique increases the chances that service growth will continue, increasing customer satisfaction.
Offer examples
If you’ve been in this business for some time, you must have come across customers who don’t know how to define what they want. They spend a lot of time describing what kind of outcome they want and then are not so satisfied, reducing their chance of returning. How to resolve this situation?
An efficient solution is to keep several photos of your work in your channels! Gather a small collection of cuts, hairstyles and makeup, create an album and use it to become a reference in the area.
The nail salon uses Instagram to publish photos of the results.
In addition to being a form of marketing for a nail salon, it also avoids the small problems regarding expectations when performing the service.
Interaction with the public
One of the fundamental rules of digital marketing is: don’t leave your customers unanswered! The internet allows the public to interact with your nail salon more frequently and easily, which increases their confidence in your work. And the more you trust, the greater the chances of success.
Remember to include some polls and shareable content when planning your nail salon marketing strategies. This will increase the traffic of people on your page or social network and make it much easier to build your portfolio and your authority in this market.
Talk about fashion and beauty on social media and your website
If you’ve researched digital marketing, you’ve certainly heard of blogging as a tool to increase your nail salon’s visibility. This is called content marketing, which consists of attracting your audience with useful and relevant information.
In addition to facilitating the entire disclosure process, this is an interesting way to interact with the public. In this way, obviously, try to talk about everything that involves fashion and beauty. However, since we’re talking about marketing your nail salon, you should focus on something that interests your audience.
In this sense, assembling all the content and the website itself can be laborious and, at times, complex, as customers need to see constancy to trust your work. Fortunately, you can count on dedicated professionals to assist in the entire process, leveraging your nail salon business plan!
Exclusive products
A great option to differentiate yourself from your competitors and reach a new audience is to provide exclusive products only for a certain type of hair or from a brand that other nail salons in your region do not market. This way, you include your business in a specific niche, making it easier to create assertive marketing strategies and attract more customers interested in knowing your exclusive services.
Offer online scheduling
If you haven’t invested in this option, know that you may miss out on many opportunities. Due to the rush of everyday life, our cell phone has become more than a simple mobile phone; through it, we can check the news happening in the world, our social networks and, of course, use this feature to manage appointment books.
Thus, the idea is to launch its smartphone facilities, such as online scheduling where your customers can leave a date and time, spending a few minutes of the daily rush, and even when the establishment is already closed.
Encourage evaluations
Something that is also very common nowadays is for people to search for opinions of others about a certain brand, product or service. And online assessments make that process easier. So with that in mind, encourage those customers with whom you have a good relationship to evaluate your services on your Google or Facebook page.
This way, potential customers can find reviews and opt for your services whenever they look for your business. That is, it is practically word-of-mouth advertising online.
Create a selfie scene and your hashtag
Have you ever thought about creating a modern and beautiful setting or space so you can photograph the before and after of your clients? Invest in good decor, with modern, beautiful objects and a mirror so they can find the perfect angle to show off their new look.
In this case, the nail salon also has its hashtag to publicize the works.
In addition, create a hashtag that identifies your brand and differentiates the procedures performed at your establishment. Sign this tag on small stickers on the mirrors and especially on the backdrop. So, anyone who goes to your nail salon with a client or a companion can directly view all your work on social media, conveying more credibility.
Be your role model
You probably wouldn’t pay dearly for dental treatment with a dentist with ugly and poorly maintained teeth, right? Know that your customers think that way about beauty professionals and establishments. That’s why it’s important to remember that you are your role model.
If you are a nail salon owner or manager, keep your hair neat and hydrated. The same logic applies to barber shops and beauty clinics. Keeping your skin always healthy, your beard trimmed and your nails well-groomed is a way for you to demonstrate the quality of your establishment and, consequently, attract more customers.
Offer additional services
Create possibilities to increase the amount your customers spend through additional options for the procedures they already do. For example, the customer can pay X amount for conventional hydration. And a small amount to use only products from an exclusive brand during the procedure. In this way, you can increase the options and, consequently, the value of the services for the procedures that customers perform.
Discover the specialized work of Maven Business Plans! We are one of Brazil’s largest digital marketing companies, with branches in several states and wide service coverage. With our support, you can develop your nail salon’s digital marketing much easier.
Now you know valuable tips to make your nail salon boom. Enjoy and discover our services: contact Maven Business Plans right now. Take your questions and tell us your goals. Let’s walk a successful path together!
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