Learn how to build and use QR codes to make your audience’s lives easier while also increasing app downloads. Using QR codes as a marketing strategy to reach your target market has value, contrary to popular assumption. All you have to do is think beyond the box, which this article will teach you how to do. (marketing campaign)
QR (Quick Response) codes have revolutionized the way we communicate with and connect with our target audiences. While some marketers dismiss QR codes as ineffective, they are one of the most successful ways to promote mobile app downloads and move customers farther down the mobile app marketing funnel when utilized correctly.
On Verizon’s Droid handsets, QR codes were used to market apps.(marketing campaign)
Each QR code directed users to a relevant app on the Android marketplace, where they could download it right away.
Verizon’s QR codes were scanned 150K times in three months as a result of this promotion, making it the most successful ScanLife campaign in North America.
As you can see, a well-planned QR code marketing campaign can help you raise app downloads and brand recognition without breaking the bank.
This post will show you how to make QR codes and use them to promote your mobile app.
- What is a QR code?
- What is a QR code and how do you make one for your mobile app?
- How to sell your app with QR codes
- What Is a QR Code and How Do I Use It?
A QR code (quick response code) is a machine-readable two-dimensional barcode made up of black and white squares that hold data (mostly URLs).
QR codes are simple to make, affordable, and universally useful. This is why they are such a vital part of any marketing strategy.
With a QR code, you may reach any smartphone user without using any intermediaries or additional equipment.
Because a QR code’s primary target is a smartphone user, it’s simple to market your app to your ideal clients.
However, QR codes aren’t just for increasing app downloads in a marketing effort. They can also be used to redirect customers to landing pages, your app’s website, social network accounts, or any other URL.
Scanova, a QR code generator and designer, for example, uses QR codes to raise the number of likes on its Facebook page.
Users can visit Scanova’s Facebook page by scanning the unique QR code, which invites visitors to “like” the page and “join up.”
How to Make a QR Code for Your Smartphone App(marketing campaign)
Creating QR codes for your mobile app is simple, enjoyable, and, most importantly, completely free. To make a QR code from scratch, follow the steps below.
Step 1: Select a QR Code Maker or Tool.(marketing campaign)
There are a variety of QR code generators available, including free, premium, and open source options.
QR Code Generator is a free tool, while Kaywa is a premium QR code management solution.
Some tools offer greater features than others. A free tool, on the other hand, is all you need if you’re seeking for something straightforward and easy to use.
Step 2: Create a Code(marketing campaign)
Enter your favorite URL, contact information, text, or any other information you require into the free QR Code Generator.
Step 3: Put Your QR Code to the Test(marketing campaign)
After you’ve saved your QR code, make sure it works on multiple cellphones (Android and iOS).
When testing, consider utilizing multiple QR scanners. After all, the last thing you need is a flood of people trying to reach your mobile app’s landing page but failing due to an error.
Step 4: Spread the Word About Your QR Code
You’re ready to share your QR code with the world once you’ve tried it and found it to be functional.
QR Codes Can Help You Promote Your App
It’s not enough to create and share a QR code. You must heavily promote it, or it will not be scanned, and you will join the ranks of everyone else’s “failed QR code marketing initiatives.”
So, here are seven techniques to assist you disseminate QR codes to enhance brand visibility, downloads, and app retention rates.
1. Print QR Codes on Business Cards
On your business card, there’s no better spot for a QR code. The company’s brand name and a QR code are printed on Shelby Montross’ business card.
Because it piques people’s interest, this QR code (without any additional information) receives a lot of scans.
Your QR code on your business card can be linked to your app, blog, social network profiles, or any landing page.
You can also put numerous little QR codes on your business card, each connecting to a separate URL.
2. Include QR codes as part of your email signature.
What is the average number of emails you send every day? Use your QR code as part of your email signature.
QR codes in an email signature function better than on a business card for two reasons:
It is free of charge.
Every day, you send more emails than you hand out business cards.
3. Use QR codes to promote your business on social media.
Use social media to spread the word about your QR code. However, you must be inventive because people will not scan (or click) a QR code simply because you shared it with your Twitter or LinkedIn followers.
You can, for example, create a quiz by hiding QR codes in an image and allowing your followers to find and scan them.
Remember to provide an alternate CTA when sharing your QR code on social media so that mobile users don’t miss it.
To attract attention, your QR code should provide extraordinary value to your followers, such as a free trial.
Alternatively, you can conduct a Facebook or Twitter ad campaign that targets people based on their gadget type.
For example, developing a QR code-only ad for Facebook users on laptops will make it easy for them to scan the code with their phone and download your app.
4. Print Ads with QR Codes
Allow visitors to scan your QR code by printing it in local newspapers or magazines. It will cost you money, but you will not be disappointed.
QR codes are used in print by both small and major businesses. Take, for example, the well-known apparel brand Ralph Lauren.
Your QR code might help you reach a large audience if it appears in the right publications and magazines.
5. Make use of QR codes on posters, banners, and billboards.
Posters, labels, packaging, billboards, and banners are all good places to put a QR code to promote your mobile app.
Why not include a QR code with your mobile app advertisement on a billboard so that users can instantly visit your app without having to put in the URL?
People who are interested in your app will be able to download it more quickly if your QR code is shown on a poster, billboard, or banner.
You can also collaborate with businesses to have your QR codes printed on their items, exposing your mobile app to thousands of new users.
For example, to promote the Bowl Championship Series, Taco Bell and ESPN sponsored a QR code promotion.
More than 225,000 Taco Bell consumers scanned the QR code found on taco cups and boxes.
If you are in the early stages of promoting your app and feel that printing QR codes on cups and boxes are too expensive, you might as well try custom stickers with QR codes. It is low-cost and can be attached to any packaging you want, saving costs and achieving good marketing effects. Your unique design for stickers may attract the attention of potential customers and make them want to scan your QR code, thereby expanding your customer base.
6. Use QR Codes at Local Stores and Businesses
Aliqua, a German natural cosmetics firm, launched a QR campaign by distributing 55 QR posters across the country.
In the first few days of the campaign, 1000 scans were initiated.
You don’t have to install your app QR code in every local business; instead, you should handpick the most relevant stores where your target audience congregates and spends money. This will help spread the word about your software and encourage people to download it.
Better yet, make individuals an irresistible offer.
