The year 2022 has already passed. In terms of marketing, some trends have strengthened while others have emerged.

In order to prepare for 2023 as well as possible, it is essential to analyze the activity that has just passed to detect future opportunities.

Head to our ultimate checklist for successful marketing in 2023!

Take stock of the previous year

The first step to facing 2023 on a sound basis is to analyze your past activity. Highlight your marketing plan, goals, and KPIs.

• What have you achieved?
• What goals do you still have to achieve?
• Which channel generated the most leads or customers?

Following the answers to these questions, remember to identify your strengths and areas for improvement.

Analyze the marketing budget

Following the first point, you will know if you have achieved your objectives.

Whether you hit them or not, the outcome is – in part – tied to your marketing budget. It is essential to analyze it to perform in 2023:

• Was it enough to achieve the goals that you wanted?
• What is the return on investment that you invested? (is it enough or not?)
• Should/can you increase it this year and with what new strategies or tactics?

Review your value proposition

If you want to drive conversions for your business goals, you need to have a solid value proposition. Building buyer personas will help you understand your target customer’s behaviors, feelings, and pain points.

Have you already studied the profile of your prospects in depth? So update it according to what you want to get. Their needs, pain points, and ways of communicating may have changed over the past year.

With the health crisis, many habits have changed. For example, in the transport market, there is a boom in cycling for reasons of safety (compared to the risk of infection), speed, and ecology.

On the real estate market, demand for houses with gardens or apartments with balconies is exploding, for fear of re-containment. Teleworking is developing and becoming increasingly common in companies, changing the daily lives of individuals and professionals alike.

To be successful in 2023, consider the impact of this crisis on your business and update your value proposition after analyzing all the factors.

Plan your content production

Content remains the keystone of your digital marketing. Without it, it’s difficult to increase your brand’s visibility and attract new customers.

A new year is an opportunity to maximize your content production! The objective is to ensure a presence with prospects, generate new leads, and retain your consumers as for long as you want.

From now on, monitor your market to identify new trends, anticipate consumer needs, and find content ideas.

After that, design an editorial calendar for the first few months of the year. In this way, you will have an overview of the volume of content to be produced. The goal is to see if you can manage this mission internally or if you have to rely on a freelance writer.

Remember to add this service to your 2023 marketing budget before posting your project to find the copywriter you need to fulfill your various needs.

Focus on video content

Let’s stay in the field of content marketing, speaking of video is continually growing! Star format for several years now, it will not be going to stop in 2023, quite the contrary. According to a CISCO study, in 2021, 80% of global internet traffic was represented by video.

You can incorporate this format into almost every aspect of your digital marketing. Convincing a potential customer to watch a short video is easier than getting them to read a long blog post.

Plus, quality video content is proven to improve mobile SEO and conversion.

So, next year, think about integrating this format into your emails, product pages, homepage, or on your social networks. The goal is to propel your value proposition in a more dynamic way!

Whether you want to make motion designs, tutorials, or promotional videos, don’t forget that you can outsource their production to freelancers. Post your project to them or Digital Marketing agencies to receive free quotes.

Plan an editorial calendar for social networks

Establishing a social media presence helps you stay close to your consumers. For example, if you’re launching something new, changing something in your business, or hosting an event, you can instantly find out what your customers think! It’s also a great way to provide customer service, as consumers often prefer to contact brands through social media channels, rather than email, websites, or phone.

So, just like planning your blog posts (or other content), anticipate your Facebook, Instagram, LinkedIn, Twitter, or Snapchat posts. Develop a plan and strategy for each social platform in its own format. Create frames for special appointments, already imagine storytelling, and plan the graphic creations necessary to animate your accounts. Delegate the creation of your banners to freelancers or professionals if necessary!

However, remember that each social network has a specific audience and its own formats.

Prepare for the new Facebook ad formats

Organic reach on Facebook continues to decline. To counter this, you will need to invest in paid advertising. Facebook offers a wide range of campaigns, categorized by objectives. Within these objectives, you also have the choice between many formats: photo, video, carousel, animation, Instant Experience, etc.

Hours of testing await you to find the version that captures the attention of your prospects and generates the best return on investment!

Especially since in 2023, new formats will emerge. Currently, Facebook is testing a format that resembles YouTube’s Bumper Ads. The principle remains the same: an ad is broadcast for 10 to 15 seconds before a video plays, which the user cannot close itself.

Another new feature to come: Livestream Ads. As the name suggests, these ads play during live videos. While not yet widely rolled out, these are options to keep in mind for the months to come.

Focus on Mobile SEO

Every year it becomes more critical to optimize your site for mobile users. If you do not, you risk being heavily penalized.

In addition to losing places in search engines, you will have difficulty converting your leads if your landing pages are not adapted to reduced screens.

Consider voice search

You should also consider the rise of voice search via voice assistants. In order to answer these specific queries, consider the “spoken” language that consumers use to perform voice searches.

Generally, they ask detailed questions: “how to…”, “what is the definition…”, and “why does it exist…”. Think about it when developing your 2023 content strategy.

Think about a geofencing strategy

Personalized marketing is still more effective than mass marketing. However, in 2023, a new level of personalization must be integrated: localization!

Indeed, thanks to geofencing, you can capture the attention of prospects and customers who are near your points of sale. This results in push notifications or dynamic advertisements (on a site, within an application…) that invite the user to enter your store. To attract them, you can promise a gift or discounts on their purchases.

Effective use of location data adds authenticity to your walk. The customer knows that the message he receives is not common to thousands of other people at the same time, but is intended for him personally.

Always rely on email marketing

The most reliable tool in the entire arsenal of marketers remains emailing. We talk about it regularly on the blog, because it’s a great tool for converting prospects and retaining customers, at a lower cost!

However, optimizing your opening and click rates is necessary to achieve your 2023 objectives or goals. Remember to carefully analyze your campaigns in depth this year, to separate good practices from points for improvement and achievement.

Whether it is your lead nurturing scenarios, your regular newsletters, or your promotional campaigns, check the:

• Calls to action: color, text, positioning… Which ones worked best for you?
• Objects: short, long, personalized, with or without an emoticon?
• Content: Do your subscribers prefer text, images, or a combination of both?
• Sending times and days: what are the time slots with the best opening rate?

Also remember to analyze and update your contact segments, in order to build profitable personalized campaigns.

Influencer marketing is still on the agenda

Influencers keep a deep connection with their audience. True prescribers, give instant credibility to your brand. In particular, micro and nano influencers inspire confidence and manage to animate a close-knit community. While they often have fewer followers than celebrities, they manage to engage them very effectively for you.

So consider integrating an “ Influence marketing ” line into your 2023 strategy!

Our tip for a good start in Marketing

One of the challenges for marketers is to maintain an effective strategy even with the arrival of new technologies and trends. Use this checklist to help you analyze your 2022 performance and develop your 2023 marketing strategy!

Do you have an ambitious marketing strategy for 2023 but lack human resources? Freelancers or Agencies can help you with marketing, graphic design, web writing, Magento web development agency, and social networks. Post your project to them to receive their free quotes.

Read More……