Introduction
Whether you’re just getting started on a search engine optimization (SEO) strategy or thinking to invest in SEO, you’ve probably come across the term, “long-tail SEO”.
Long-tail SEO is a major factor for a successful SEO strategy and has a direct impact on your profits from digital marketing. For your new startup hiring a dedicated SEO team to get the job done is a fruitful idea.
“If you want your blogs to rank, focus on long-tail keywords.” You’ve certainly heard this SEO tip before. But what exactly are long-tail keywords? And why should you bother writing about them? We’ll go over long-tail keywords and how they can help you rank.
What is Long-tail SEO?
Long-tail SEO is a strategy to increase organic website traffic. It aims at long-tail keywords, which are search queries with three or more words.
A long-tail keyword is more specific than the main keyword, and most of the time – but not necessarily – it consists of more words. A long-tail keyword is a sub-topic or a specific topic.
For example, the main keyword is “Shoes”.
But the Long-tail keywords can be: Sports shoes; sports shoes for men; sports shoes for men UK 9 size, buy sports shoes from a nearby store.
They also have a lower search volume and competition rate than short-tail keywords, and hence a greater conversion rate. Let’s see some major benefits of using a long-tail SEO strategy.
According to Neil Patel, more than 70% of search queries are long-tail and convert over 2.5x leads to more than single phrase keywords.
Why Use Long-tail SEO Strategy?
According to Moz, 70% of traffic comes from long-tail keywords. And you cannot risk missing this traffic from your target audience. Let us explore some major reasons to use a long-tail SEO strategy.
Reach your target audience easier
Long-tail keywords focus on the specific intent behind a search and help you want to reach your target audience sooner.
If a user searches the word “mobile phone” in Google, it’s unclear whether he wants to buy a smartphone, wants to learn when the first phone was made or looks for a ranking of top gaming smartphones. On the other hand, someone who enters phrases like Google pixel 6 Pro price is probably interested in making a purchase.
By focusing on long-tail keywords, you can reach out to the audience who know exactly what they want.
Decrease Search Competition
Generic keywords usually offer many intentions since it is hard to predict what the searcher’s goal is. Focusing on short keywords makes competing with industry leaders and achieving satisfying outcomes more difficult.
If you search for mobile phones, there will be tight competition in offering results because some may be selling mobile phones, someone else may be running a mobile repair shop and another may be selling refurbished phones.
Whereas, long-tail keywords are less competitive since they have very few searches and narrow intentions.
Increase your Conversion rate
Keyword stuffing is terrible because Google will penalize your site and not rank it in search results if you’re doing it. But focusing on long-tail SEO gives you a chance to reach an audience interested in your offer.
By optimizing your website for more relevant search terms, you’re competing and ranking for the keywords that offer the most value to your business. That’s why keywords are important for SEO as they drive the most potential traffic.
This results in more traffic and conversions. Even if you only get 100 people instead of 100,000, the majority of these users are likely to convert since your website meets their demands.
Adapt strategy to user trends
Adopting a long-tail SEO approach can keep you updated on current user trends, such as voice search. Users naturally make long-tail search queries when using voice search.
If you are a local business, all searches that are long-tail keywords have a higher conversion rate. For example, a mobile repair store near Star city.
Include long-tail keywords in your SEO plan to ensure that you reach your ideal customers. Do you want to find out how to use this SEO strategy of using Long-tail keywords? Let’s get into it.
How to Use Long-tail SEO Strategy?
Perform keyword research
The first and foremost step is to search for those long-tail keywords. One of the most important aspects of any long-tail SEO strategy is quality keyword research.
To personalize your offer to the target audience, first, figure out what keywords and phrases they use to search for any information.
Where do you find these keywords? Quora, Reddit, Facebook, and other platforms can tell you about what they want to know. Alternately, you can use keyword research tools like- KeywordsFX, io, Buzzsumo, Ahrefs, SEMrush, etc.
To find more keywords, communicate with the customers or discuss with the clients. But to earn feedback from a variety of clients, think about sending a survey.
As you collect these keywords, keep them sorted in a sheet. Many keyword research tools allow you to download your keyword data into a Google Sheet or Excel file, which can be of great help.
Create Keywords That Match Your Content
It’s much better to pick a few long-tail keywords that best define your product or service and focus on them for the rest of the process.
Remember to create fresh and high-quality content for each keyword as you improve current web pages and build new ones.
For example, if you’re a pharmaceutical company, you can create the following action plan:
- Divide your main page into sub-divisions for each service you offer
- Create a content calendar for your business blog and use long-tail keywords.
- Optimize the visibility of your emergency services page for a long-tail keyword.
Consider your users’ experience and goals as well; otherwise, your rankings in search results may suffer. You can get the most out of your long-tail SEO strategy if you use this method.
Optimizing your Content
It is vital to optimize existing content and pay attention to details such as:
- Link building,
- title tags,
- meta descriptions,
- Images
- URLs, and alt descriptions
are all major things to consider while optimizing your content.
Titles don’t have to include the company name but the long-tail keywords to hook the users to click them. And the easy-to-read content should have these long-tail keywords. When you tailor your content consider these SEO-friendly content writing tips that meet the SEO requirements.
Many businesses struggle with optimizing their content, sometimes they over-optimize it. It is better to reach a digital marketing agency that offers overall services.
Publish renewed Content
It is advantageous to consistently create content to show Google that your website is active. As a result of future algorithm modifications, Google now prioritizes pages with user-friendly navigation, high-quality content, intuitive design, and a clear layout.
Start a business blog if you don’t already have one. It’s a terrific approach to reaching out to possible buyers at various phases of the sales funnel.
If you deeply explain a topic, you’ll raise brand awareness, and visitors who want to learn more about a product or service may return to your website.
Test Various Options
If you want to get the most out of your long-tail SEO, look for areas where you can improve after introducing new or reoptimized pages on your website.
Your results are affected by multiple factors including the condition of your website, backlink profile, domain authority, industry seasonality, competition, page authority, and so on. As a consequence, it’s essential to test various solutions and identify which actions bring the best outcomes.
To measure the results of your Long-tail strategy, track these factors with time: Traffic, Rankings, revenue, and conversions.
SEO focuses on increasing your online presence to search engines so that you may rank higher. Your revenue is one method to evaluate the performance of your long-tail SEO strategy.
You can see which pages bring the most traffic to your site and track where that traffic comes from. What counts as a conversion is determined by your long-tail SEO goals, such as increasing email subscribers or growing online orders.
It’s essential that your digital marketing strategy adapts as more people rely on search engines to find new products and services. You may target the people that matter most to your business with a clever and competitive long-tail SEO strategy. To get the most out of your long-tail SEO strategy, keep track of your performance regularly.
Also read, How To Redesign a Website Without Losing SEO
Conclusion
We live in a time when a rising number of people turn to the internet for products and services. So, to reach them, you’ll need high-quality SEO to boost your earnings and acquire a competitive advantage over your competitors.
It’s vital that your digital marketing strategy adapts as more people rely on search engines to find new products and services. You can target the people that matter most to your brand with a smart and competitive long-tail SEO strategy, resulting in greater income for your business. If you believe that SEO strategy plays a major role in overall business, then you can contact us for professional SEO services.
