I read an amusing quote online, which said, ‘The hardest part of making dinner is waiting for the food delivery guy!’ True to the quote is the situation of our times. The global market of online food delivery is estimated to grow from $ 107.44 to $111.32 billion in 2020, with the growth rate being 3.16%. Food delivery apps are witnessing a great upheaval in the usage, and even the pandemic couldn’t cease it. In fact, many food delivery businesses are doing significantly well in the COVID-19 crisis. With the dine-in services being restricted to half and a large amount of people hesitating to show up outside following the legit social norms, many traditional food businesses have started to set up a food delivery business model into their system.
Food delivery apps marking their place in few notable countries
United kingdom
The United Kingdom witnessed a 160% increase in food delivery app usage, which is a massive increase in the on-demand food delivery industry. Why did this happen, and what exactly caused such a drastic increase in the use of the UberEats app?
In the UK, UberEats renders services based on customers’ preference. This properly curated service does attract customers to a significant extent. The next effective strategy that UberEats employed is delivering milk and eggs and it was welcomed widely by the native. Yet another thing that garnered about a 150% increase in sales in the delivery of beverages. Not only did they enter into the grocery delivery business simultaneously but also cut down on the delivery fee, which was widely welcomed by the customer.
The United States and Canada
In the United States, a 54% spike in the usage of food delivery apps was seen.
1 in 4 Americans takes out food or avail order services. As much as they like to party hard, they want to have a quiet in-house dinner from time to time.
It was stated by a survey conducted with 400 restaurant owners that 72% of them would’ve closed their restaurants due to the lockdown, but the UberEats app did sustain the business. And 81% of them stated that they would’ve laid off their employees if they hadn’t integrated themselves into the food delivery system. Thus, UberEats and other food delivery apps have made many businesses sustain their place, and many employees sustain the job.
India
India is the place where people are welcoming different kinds of cuisines and witness a good response and substantial growth in the food delivery business.
India is expected to generate a revenue of INR 1,334.99 billion by 2024 in the food delivery market. The key is that many food delivery service apps have integrated meal based subscriptions and use user analytics to provide menu personalization as per the location.
You can clearly see that the food delivery apps witness a great upheaval in usage, so it is an adept plan to launch a food delivery app using the UberEats clone and see good ROI.
So, how do you go about launching an adept food delivery app?
Analyze your target audience
As you can see, the food delivery market is doing exceptionally well, and it is only normal that most of the entrepreneurs will be planning to try their luck in the domain. So do a market analysis and understand how you can garner your customer’s interest and persuade them to use your UberEats clone.
Examine the strategies of your competitors
Your competitors should be the place where you derive ideas, inspiration, and also strategies to avoid. Analyze them thoroughly and learn how they sustain their place. Talabat has a strong foundation in the middle east, analyze why and what is the reason for it. UberEats in India has tied up with Zomato to boost its reach in the market and understand how they go about it. Analyzing your competitors like this will help you plan your business strategy accordingly.
Employing a strong workforce
The workforce is a vital part of any business and is an essential element in a food delivery business. The delivery executives you employ should work with efficiency. To sustain your workforce during these uncertain times, you need to provide them with employee benefits. COVID-19 self-care kit, paid sick leaves, heat thermal mapping to decide on the delivery location, and much more should be provided for the delivery executives.
Developing a robust UberEats clone app
You need to develop a robust UberEats clone app suitable for running a streamlined food ordering system. Your UberEats clone app should be highly customizable enabling the launch of your app with a new and never seen before attractive interface.
The primary features like browsing restaurants, placing an order, restaurant confirmation, payment process, food delivery, ratings, and review should work with a good flow. You can also integrate a few other features which can improve the customer’s ease of ordering from your app. Features that can be set up are
Reorder
If the user likes what they ordered, they can easily repeat their previous order using this feature.
Schedule delivery
They can also schedule their delivery to a particular date and time when they want to have their food. This avoids the trouble of having to order at the last minute and helps the user prepare before.
Takeaway options
Users can order their food and can directly pick it up at the restaurant. This can be used when the user is already available near the restaurant and wants to pick up their food order quickly.
Promotional offers
Users need to be incentivized with promos and coupons from time to time. Loyalty points and rewards through referral do boost up the app’s reach.
Covid-19 safety features
You need to be considerate about the health of your customers and workers at this time. COVID-19 safety features are a must and should be integrated into your system. You should follow them properly. No contact delivery, contactless payment, safety badges, photo verification on wearing masks and gloves are few of the COVID safety features that need to be set up.
Difficult times paves the way for great opportunities, and the pandemic has widened the possibilities for the food delivery apps. Food delivery apps are bound to be an affluent business model ever after the pandemic. You need to be smart enough to grab hold of the market and mark your place in the industry. Provide quality and hygiene services to the customers, after which you are good to go