While trying to enhance your business on the internet, you will often come up with the two common terms i.e. “landing page” and “Microsite”.
In this digital world microsites and landing pages, both terms are both used for service campaigns and single products. You will get irritated as soon as you find these two words confusing.
Yes, the landing page and microsite have so many similarities but they both do have various functions. You will find this article to be more helpful while deciding which one of them is useful and suitable for your businesses. The best part is with blog WordPress themes you can create Landing page and a microsites too.
Landing Page
In online marketing, a landing page, sometimes referred to as a “lead capture page”, “single property page”, “static page” or a “destination page”, may be a single website that appears in response to clicking on an enquiry engine optimized search result, marketing promotion, marketing email or a web advertisement.
Actually, a website page is also known as a landing page which is more focused on marketing your particular product or services. The main goal of creating a landing page is to focus on a single topic for example marketing your ebook, promoting a webinars, offering some discounts, etc.
It is important to provide a call to action, signup form, newsletter subscriptions, demo, free trials, etc so that your visitors will be able to buy that specific service or product.
The ultimate goal of creating a landing page is to get more leads and grab the maximum user attention so that they can turn their customers into clients.
This is the most important reason that you should design a website landing page in such a way that it will grab the user’s attention and appeal to your thoughts in the best possible way.
Some best examples for landing pages are Tumblr, Basecamp, and Patreon.
What are the advantages and disadvantages of landing pages?
On the same domain on their parent website, the landing pages can be hosted. Landing pages are very easy to setup. Thus it saves your time, money, and efforts. With different methods, you can build a landing page but the best simplest way of creating a landing page is via a plugin.
As compared to the regular web pages you will find that landing pages have a higher conversion rate. But it is noticed that landing pages will have fewer customers because the landing pages are created just to target particular audiences for some limited period of time until your offer is valid.
They won’t have the same users as compare to the actual website’s visitors. Plus the landing pages will provide only required information about a particular service or a product which might seem incomplete or less for other users.
Microsite
A microsite is a private website or a little cluster of pages which are meant to function as a discrete entity within an existing website or to enrich an offline activity. The microsite’s main landing page can have its own name or subdomain.
A microsite is a single page that is a part of the biggest organization. but this page will be live on a different domain.
It will behave like a small object which has a different content and design created for a specific marketing campaign. Additionally, the microsites do have few pages which can be used to add informative details about your product or campaign.
Some of the top companies using microsite concepts are Nespresso, A Human Project, NASA Spacecrafts by Nasa, and many more. Microsites can be long-lasting or temporary. Its lifespan will depend on your goal and business purposes.
The advantages and disadvantages of Microsites are
When you are looking to market your new service or promote your product online to attract more visitors to your business then you can prefer creating a microsite. Microsites are totally different from the main web page.
The best part about microsites is that it is still sufficient to get complete information to your clients. Thus, it provides enough details to make your customer engaged with the new pages. Additionally one can create Microsites to bring more organic traffic to your WordPress website.
The disadvantages of Microsites are they are not cheaper as compare to the Landing pages. You will be charged extra for a seperate domain. Thus for the complete setup, it will require more time and effort.
Conclusion:
We have mentioned all the main features of microsites and landing pages and their advantages and disadvantages. If you are searching for the best one of them, then it is important to consider your goal, search for your requirements, and whether landing page or microsite fulfills your requirements or not.
We would suggest to create a Landing page with blog WordPress themes for a single product and Microsites for bigger website.
