Nowadays, product images are one of the most powerful digital assets to sell online. Over the past few years, 360 degree photography has become a popular alternative to standard product images. If you are in an eCommerce business and looking to explore the incredible potentials of 360 product images, this article is for you. Here, we will address all questions that you may have about 360 product photography and how it can benefit your business.
360 photography is not a new concept, however, until recently nobody realized the potential it has to boost the growth of a business. These days, a number of businesses are investing in this incredible marketing tool in order to engage their valuable consumers, and to let them take a virtual tour of the professional space in unprecedented ways. Also, the progress in the field of virtual reality has brought a significant change in the area of photography. As every picture captured through this technique can instantly grab the viewer’s attention towards the beautifully highlighted features of the brand.
How does 360 degree Photography for Products Work?
For 360 degree product photography, you need the standard product imagery setup that includes the cameras, lights, stands, lenses, and software equipment. Apart from that, you would require a 360 degree turntable.
In this, your product rotates as the photographer captures it from all different angles, showcasing it well from all sides. It is important to ensure that the positioning and lighting are accurate so that the viewers can easily see every part of the product as it turns.
Does Your Business Require 360-degree Product Photography?
The answer to this question entirely depends on the type of product you deal in. For instance, if your products are multi-dimensional with aspects that the customers would like to see, 360 degree product photography is totally worth the investment.
Let’s take an example of a pair of shoes. Typically, shoes have different design elements on all sides. In such a case, 360 images are great as they will enable the customers to see the shoe from all sides. They can rotate the product using their mouse and zoom into particular areas to make a decision.
Now, on the other hand, if you are a business that deals in one-dimensional or flat products, then investing in 360 degree photography does not make sense. For instance, products like laptops, chopping boards, envelopes, socks, etc. do not require spinning photography as that would not help you increase sales.
360 Product Photography Helps to Sell More Products
To make your eCommerce store a success, you must attract customers with your products. They need to see your products as the best ones available online. And to do that, your product photography needs to be on-point.
Ecommerce is all about product comparisons. With such a vast catalog of products available online, you must make your items stand apart from the competition. By investing in 360-degree product photography, you can enable your customers to get a closer look at the product from all sides. They can easily rotate and see the details, leading to better presentation than your competitors. As the consumer interacts with your product in a 360 view, you get the click and win the sale.
Besides, 360 degree photography boosts buyer confidence. The customers can view the minute details of the product before purchasing it, which instills improved trust in the business. They can easily get an actual sense of the product’s quality and build their confidence. This, in turn, will translate into a sale.
360 Product Photography Helps to Minimize Product Returns
In the normal physical world, the buying process involves seeing, handling, and touching the product before purchasing it. This enables the customers to know whether or not they are buying the right product. However, in the eCommerce world, there is no physical interaction with the product. And this is why returns in the eCommerce business are a common phenomenon.
Now the cost of processing returns is significantly high. By offering 360 degree photographs of the products along with a detailed product description and reviews, businesses can bring down the return rate. With spin photography, the customer can easily view the details of the product and make sure they are purchasing the most suitable thing. This will help to save businesses a lot of time and money.
Wrapping Up
If you are ready to boost online traffic to your website and ensure the overall growth of your business, then you must invest in photography. With a little bit of research, you can easily find the Google trusted photographers who can get you the high-resolution photos, and assist you in making most of this long-term investment.
The importance of 360 degree photography for products cannot be overstated. If you have an eCommerce business and your products are eligible for 360 degree images, you must invest in it. This will turn out to be a hugely profitable step in the long run. You can easily find skilled and experienced 360 product photographers online. Make sure to check their portfolio and reviews before you engage them for your project.