CYS is a digital marketing agency in Clovis. With over 478 million monthly active users seeking inspiration and new ideas, Pinterest SEO is no longer only a social networking site but also a search engine.
Pinterest SEO is becoming more critical for digital marketers as users grow.
It’s crucial to understand how Pinterest works before going into the mechanics of optimizing Pinterest SEO.
Algorithm on Pinterest
Like other search engines, Pinterest has its search algorithm known as “Smart Feed.”
This algorithm lets you view the most relevant pins for your search term. As a result, rather than seeing the most recent pins first, you’ll see the most excellent pins first.
The system assesses the pin’s quality, assigns ratings, assigns interests, and displays the information to individuals seeking it.
Intelligent Feeding
Pinterest is a growing platform with a lot of potentials. Utilizing the potential of Pinterest SEO lays the groundwork for long-term success on the social media platform.
Improving Pinterest SEO
Improve Your Profile
Pinterest launched new profiles to all of its users earlier this year. Let’s look at the stages involved in updating and optimizing for growth.
Description
The description is now shown in a bigger font, distinct from the URL and location of the website. Because this feature has become increasingly significant, it’s critical to clarify precisely what visitors may anticipate from your business on Pinterest.
When composing your profile description, keep the following in mind:
Use plain and straightforward wording
Provide value via your writing by using keywords that people will actively employ to locate your material.
Have a friend or family member go through your profile description. Are they able to grasp what you’re presenting or attempting to achieve with ease?
Image for your profile
Do you have a memorable company logo? What about a professional headshot that you can utilize to build your brand? Make your profile picture out of one of these. The idea is for your profile photo to reflect your company’s identity, something that is immediately identifiable. Use product photographs that your target audience can relate to.
Image for the Cover
Your cover picture is now a composite of your pins. You’ll be able to choose the most recent pins from a particular board or your whole account. Keep in mind that the profile cover picture is the first thing consumers view when selecting. Choose something that will attract others to join you.
Researching Keywords
Exploring Pinterest itself is the most straightforward approach to doing keyword research. Conduct a Pinterest search using descriptive phrases directed towards your target audience and industry. As soon as you begin typing, the site will propose words to help you refine your search. Make a mental note of a handful of the terms and use them in your pin descriptions, board names, picture text, and profile.
Pro tip: When creating your keyword list, keep in mind that specific terms will have a lot of competition (think fitness and photography.) Shorter keywords will have more competition. If you use long-tail keywords, you will most likely rank better.
Instead of aiming for “women’s workouts,” you may strive for “women’s 30-minute leg exercises.”
Use keyword-rich descriptions
Write a description after you’ve uploaded or repinned a pin. Keep it interesting by including one or more of your studied keywords, as well as a few hashtags that will allow Pinterest users to view all of the pins that share that hashtag.
Pinterest discovered that pins containing hashtags get increased exposure on the first day pinned.
Description of a pin as an example:
If you’re looking for the finest leg exercises for ladies, look no further. In 30 minutes or less, you can tighten and tone your legs with these powerful leg workouts: #LegWorkout #WorkoutPlans #WorkoutsForWomen.
Make Your Boards More Effective
Using clever keywords, optimize your boards so that they may be discovered in the search box. Include keywords in both the title and descriptions of your board. You’ll be able to construct a better navigational flow and direct them to precisely what they’re looking for.
Organize Your Bulletin Boards
Don’t you want to make things simple for your followers? Organize your Pinterest boards so that it’s simple to locate what you’re looking for. You may bulk-move pins from one panel, remove nails, rearrange boards, and change the graphic on your board cover. You’re not only organizing your committees, but you’re also improving their appearance, which will entice others to follow you.
Learn about the pin’s art and science
You can’t simply throw a graphic up on Pinterest and hope for the best anymore. To get your pins recognized and increase traffic to your website, you’ll need to follow a few actions.
Pin Size Optimisation
You’ll need not just high-quality, unique photography, but you’ll also need to know the correct measurements.
You’ll notice a wide variety of pin sizes in the Pinterest bright feed, but on average, Pinterest seems to utilize 600x900px for pins, or a 2:3 ratio. If you’ve been a long-time Pinterest user, you’ve probably seen big pins running down the stream, but Pinterest is attempting to avoid these “Giraffe pins.” Pins that suit a 2:3 ratio and convey a narrative will be shown in the bright feed, encouraging pinners to click through to uncover exciting content.
It’s All About the Text
Pinterest reads and recognizes your material to a greater extent than you would believe. To promote interaction or ‘click-throughs,’ use overlay text on photos. It’ll tell you right away what kind of content the pin links to.
You’ll want to do the following when creating text overlays:
- Simple fonts are recommended.
- Only use a few words to persuade folks to click.
- Make it simple to read critical terms.
- Overlay text on a white background.
- Because 85 percent of Pinterest users use mobile devices, ensure your photos are legible before publishing.
- Examples of Pinterest Pins
- Colors in Pinterest Images
- Pins with a few dominating colors get 3.25 times the number of repines as pins with only one dominant color.
Choose photographs with a lot of contrast and vibrant colors. Keep the picture peppy and relevant to your website and audience when choosing a photo for your pin.
Pin Frequently
Show that you’re active on Pinterest by pinning, liking, commenting, and participating regularly. According to Social Report, the easiest way to achieve the most outstanding results is to pin three or more times every day. This may seem daunting, but remember that not all of the material has to be yours. Repinning popular material from credible sources helps your marketing approach and increases interaction.
Use social media management solutions to assist you in publishing regularly.
Tailwind is a Pinterest-specific scheduling application (and Instagram).
You can do the following using Tailwind:
Pins should be placed at the most reasonable periods (which means more screen time, more repins, and more business)
Quickly upload several photographs
Measure and assess the performance of your pins.
The Hashtag Finder may help you reach new audiences by suggesting hashtags.
Success Evaluation
You should keep track of crucial indicators related to how consumers connect with your brand on Pinterest. The information will help you fine-tune and optimize your Pinterest marketing efforts while bringing you closer to your consumers.
Utilize Pinterest’s Business Resources
Pinterest business capabilities like Pinterest Analytics, Rich Pins, and useful add-ons for your website like save buttons, widget builders, and Pinterest tags are available with your free business account.
A Pinterest tag is a piece of code that you add to the backend of your website to monitor users and their activities after seeing your promoted pin. You’ll be able to watch the return on your advertising investment and develop audiences to target with your sponsored pins using the data you gather.
Pinterest’s statistics
You’ll get access to Pinterest analytics when you’ve verified your company on Pinterest. You may use this tool to check which pins and boards have received the most likes, repins, and comments. You’ll be able to effortlessly collect information about your audience, including their gender, where they reside, what subjects and companies they’re most interested in, and what devices they use to store your material.
Google Analytics is a tool that allows you to track
Use Google Analytics to go deeper and better understand your consumers’ preferences. Pinterest Analytics does not display the traffic from your pins that others have saved, but Google Analytics does. Google Analytics is a great tool to utilize to see how much traffic your nails are bringing in.
Metrics of User Engagement
Visit your Pinterest for Business profile and check your pins to discover how engaged visitors are with your material. Each pin will have a statistics icon on it. This shows you a summary of that pin’s overall engagements, such as how many times it has appeared on Pinterest and how many clicks and saves it has received. This will allow you to quickly identify which pins are effective, allowing you to create more successful pins in the future!
Promote your pins to enhance your analytics and get more people to see them.
With a Purpose Pin
- Remember to pin for a reason and follow these guidelines:
- Determine who your ideal client is.
- Be aware of your customer’s desires.
- Allow your individuality to show through.
- Provide helpful information. Determine how Pinterest fits into your entire marketing plan.
In Conclusion
It’s time to put your Pinterest SEO tools to work in your social media marketing plan now that you have them.