Studying digital marketing is one of the best options you have if you want to start a new career or if you want to change professions. The field of digital marketing does not stop growing, and more and more companies require marketing experts to develop their sales and market penetration strategies. However, it can be a bit confusing to know where to start.

But don’t worry if you have no idea how or where to study digital marketing, because this article will guide you so you can professionalize yourself and start living using your talent doing something you like.

Start taking note of all the advice that we will leave you below, because with our help, in less than you think you will be able to study marketing and be prepared for a new job.

How to start studying digital marketing?

Acquiring the skills to do digital marketing can be really easy if you know which route to follow. We recommend following these steps so you can prepare to start studying marketing. The idea is that before taking a career or seeing classes on marketing, you already have some minimum knowledge that will make your path easier.

Find out everything you can about digital marketing

Before starting to study marketing, it is important that you do a preliminary study on what are the topics that you must master and the tasks that you would have to perform in case of obtaining a job. It is important that you make sure that you are really passionate about marketing and that you understand what it is about.

That you are reading this note on how to start studying digital marketing is an important step . It is also a clear indicator that you are interested in learning. I recommend looking at some articles on the following topics:

• Content marketing.
• Community management.
• SEO.
• Social Media Marketing
• Ecommerce.
• inbound marketing.
• Email marketing.

Consult books to learn digital marketing

Although books alone won’t help you gain practical knowledge and develop skills for your new career, they are a perfect complement to studying marketing .

Having a small library of digital marketing books can help you lay the groundwork you need to better understand the work of a digital marketer. Next, we leave you a list of books that you can consult before studying marketing.

Digital Marketing 360: practical implementation

With this text you will be able to develop practical knowledge about digital marketing in a very simple and fast way. If you are interested in learning about how Google Analytics works, search engine optimization (SEO), and some other digital advertising tools, this book is a good option.

In the same way, you will be able to learn about multichannel and omnichannel marketing strategies , understand the fundamentals of inbound marketing and discover how to make a digital marketing plan tailored to the needs of any type of business or company.

Where to study marketing?

The options to study digital marketing are very varied, so you can choose between professionalizing yourself through traditional education, or obtaining the knowledge you need to work in marketing through e-learning or distance education.

Traditional education

With traditional education you have the option of study digital marketing at different levels of learning , from diplomas to bachelor’s degrees or masters in marketing and business. Depending on the country in which you are, you will have different options to do it, whether it is universities or technical institutes.

The major likely goes by other names, so you can look up which colleges or universities have majors in marketing, advertising and marketing, or e-commerce .

Although studying on a college campus can be a good idea to become a professional, you should keep in mind that a marketing career in college can take longer, and in most cases, is usually expensive .

Digital marketing courses

The traditional education system is slowly becoming a thing of the past, the development of new technologies has allowed new channels of communication to be opened and online education to become increasingly important.

In fact, it is now possible to study digital marketing online without having to leave home, all you need is a good Internet connection and a willingness to learn.

Benefits of studying marketing

According to LinkedIn , after the situation generated by Covid-19, the need for marketing specialists increased by more than 63 percent, and in the last year more than 381,000 new jobs have been published on the platform for those who decided to study. marketing and acquired the knowledge to make companies improve their sales. These are some of the advantages of studying marketing:

• One of the main advantages of studying marketing is that you will have a wide list of remote job offers . It does not matter if it is working for a company or freelance work, marketing positions are growing at a rapid rate and the job offer is very large.
• In the same way, we can highlight that the options of specialization in marketing are very varied, so you will be able to perform different functions according to your tastes, needs and abilities . Some of the areas in which you can work are: email marketing, web analytics, social media, search engine optimization and copywriting, among other things.
• Also, if you have your own business, you will have the opportunity to use the knowledge you acquire after studying marketing to bring your brand to as many people as possible. In general, it is a career that will give you an infinity of knowledge to grow professionally and economically.

What are the most demanded professions in digital marketing ?

Carrying out training in the marketing sector, your professional future can lead to one of these professional positions:

Digital Marketing Manager

He is primarily responsible for implementing, launching and controlling the digital marketing plan. Supervises the project and ensures the development of the marketing campaign from start to finish.

Digital PR

Better known as the “new public relations”, they are in charge of managing influencers, the media or digital blogs. They select the media and personalities that can play a key role with the client and are responsible for maintaining a close relationship with them.

Digital Content Manager

He is in charge of content management. Especially in the blog, whether it is oriented to web positioning or those aimed at quality relevant informative articles.

Digital Analyst

Through different platforms. it is responsible for collecting and analyzing the data obtained. Through these analyses, you can see the operation and evolution of the campaigns. If they are effective or if they need to be improved and new actions created.

SEO/ SEM Manager

Its main function is the optimization of organic and/or paid web positioning. It is either through content, ad management and campaign optimization to achieve a greater reach with the tightest budget.

At Last

Studying digital marketing is useful both for finding a new job in the marketing industry and for adapting your own business to new e-marketing standards.

In addition, the need for collaborators with knowledge about digital marketing is increasing in all types of companies, so we can say that it is a career with which you will have a large number of private and govt job opportunities , and that the knowledge you obtain will they will be useful for different purposes for a long time.