Do you think your e-commerce store is not doing well as it should? Nothing in the e-commerce world is perfect, but you should strive to get nearer to it. E-commerce optimization is about making some tweaks here and there to improve the store’s performance and increase conversions. If you are wondering what changes to make and where to start, contact Conversions Digital. Our company has Shopify development services specially designed for e-commerce stores. Let’s have a look at what changes we will make and how they will impact your e-commerce store’s conversion rate.

Regularly Update and Improve Your Product Pages

E-commerce website design trends tend to change very quickly. If your product pages are not updated regularly, you’ll observe a steep drop-off in traffic.

Your product pages are the key to making the right first impression and are a primary of e-commerce site optimization. If your product pages aren’t optimized correctly, your bounce rate will go through the records. There are several things that we will do to improve your product pages:

• Add special offers: We will add special offers to create more interest and incite customers.
• Curate your best sellers: Another excellent step is to curate your best-selling products on your website so that customers can view them immediately.
• Use product reviews: One more great way to improve conversion rate is by including reviews on your website. Customers trust other people’s opinions over brands. If they observe that similar people bought and liked your product, they’ll feel more confident to buy.
• Use high-quality images: We will showcase your products through high-quality images. This is essential to help buyers make purchases. We will show the product from different angles so that customers can zoom in on the details.

Focus on Improving Page Load Times

A fast-loading e-commerce site is essential for your store’s success. Several studies have shown that the bounce rate highly depends on your website’s loading speed.

Ideally, a website should load up within a couple of seconds. Because no matter how attractive your site is, it won’t matter if customers leave before it loads. That’s how important speed is to your conversion. We consider it an incredibly necessary element of your e-commerce optimization strategy.

Here are some steps that we will take to improve your website’s speed:

• Check improvement areas: Pagespeed Insights and GTmetrix are excellent resources that we will use to determine how your website is performing and also identify major improvement areas.
• Switch to a faster host: Your store needs fast, scalable e-commerce hosting for your store that can’t be achieved through a shared host.
• Switch to a faster theme: The theme you chose previously can impact your website’s performance. We will switch to one of the faster WordPress themes to improve your store’s performance.

Remove Distractions from Your Site

One of the key parts of e-commerce optimization is to detect unnecessary elements on your website and remove them. For instance, you don’t need a sidebar on all pages to persuade users to sign up for your emailing list. Instead, a footer may do the job well on a product page. We will do a thorough site audit which might be just what your website needs to get started.

We will use a few SEO audit tools to better analyze your website’s performance and remove the elements or objects that are not needed for proper e-commerce website optimization.

Personalize Your Content

Most shoppers prefer a highly personalized shopping experience. They like getting a red carpet treatment, and it’s a primary differentiator for most e-commerce store owners.

If your website doesn’t offer that, you may lose out on sales. Here are some main steps that we will take for e-commerce optimization:

• Offer recommendations: We will offer related products and recommendations to your shoppers as product recommendations boost purchases considerably.
• Use geolocation: If your store is offering products globally, we will use geo-targeting to show the products in the same currency and provide regional recommendations.

Optimize for Mobile Audiences

You’re missing out if your e-commerce store isn’t available for mobile audiences yet. You must optimize your e-commerce store for mobile users. Here are some steps that Shopify will take:

• Check mobile compatibility: We will test the mobile compatibility of the content and graphics on your website with different tools to check if your content and descriptions are readable. We will make sure your site is highly responsive and easy to use, even on mobile.
• Opt for a minimalistic design: We will declutter extreme elements from your site, which will leave adequate space for much-needed CTAs and product categories.
• Compress images: We will compress images before uploading them to your website.

Use Tracking Tools

We will use analytics tools to allow us to track important KPIs and metrics. We will do a proper analysis to see what areas in your website caused shoppers to drop off and what elements in your pages lead more users to shop.

Armed with this data, we can optimize your conversions by improving low-performing elements. Any decision we take for e-commerce optimization is fueled by the data. Some essential types of data we will find are as follows:

• Your store’s metrics and KPIs
• Your main traffic acquisition channels
• Important sales data, including average order value and customer lifetime value
• Conversion data

We will track these before and after making changes on your website to see whether the changes alter your store’s performance or not.

Run A/B Testing to Get More Feedback from Users

A/B testing is a perfect way to generate more feedback from users. There are several A/B testing techniques that we will try for landing pages. A/B testing will test different versions of your on-page elements to find out which version converts more visitors into shoppers.

For instance, talking about your e-commerce conversion rate optimization, you can compare the conversion rates for two headlines: one that’s punchy and short versus a detailed headline that’s longer.

Streamline Your Checkout Process

Optimizing your checkout process is also quite essential. We will make sure that there’s zero friction from the moment a user places an order until the time they’re about to check out. We will keep things simple and provide more options, such as offering a guest checkout.

If you are not offering a guest checkout option in your store already, you are missing out. It’s crucial that you provide a guest checkout if you want to improve your shopping rate.

It’s a huge setback to go until the final checkout page, only to find that the customer has to make an account before they can make the purchase. There are many other checkout page practices that we will follow for ultimate e-commerce store optimization.

Bottom line

Contact Conversions Digital and let us make your e-commerce store booming with our world-class techniques. The expertise we have in helping individuals to start a new venture and optimization of even well-established brands will help you out massively. We pride ourselves in providing one of the best services at the most market-competent rates. Get in touch with us today and learn about our way of working. We have highly skilled professionals who are experts in their relevant fields. Visit our website now and read more interesting blogs.