Why are leads so important? 

The main objective of many companies is the search to generate as many potential customers or leads as possible. These will be the ones that provide the fuel for your company. Without this ”energy source”, your company will not be able to survive.  In order to increase leads you can also contact Best Lead Generation Services Agency.

But what are leads ?  

Hang on a minute. Before continuing, you have to know what is meant by a lead in the digital world. But there are different ways of understanding what a lead is depending on the type of marketing campaign that we are carrying out.

The most recognized meaning of “Lead” is the following:

What are the most used contact strategies? 

Do you know where to start? The first step will be to take the contact and personal data of the company. You will have to distinguish them from the steps to generate leads. Some of the most common methods to obtain data from your future leads are:

• Fill out a form on your website
• Download an ebook or any content from your website
• Buy in your e-commerce
• Start a conversation in your inbox, chat or contact page.
• call directly
• visit her physically

In this way, we achieve that an unknown person has a name and a surname and is in our database.

What should a company do to increase leads?

If your goal is to generate leads in the most efficient way, you can contact Best Lead Generation Services Agency . They know the best strategies to meet your goal. One of the methods to execute a good conversion rate by marketers is by analyzing the sales or traffic funnel (or sales funnel) of your brand. But do you know what a sales funnel is? How does it work?

What is the sales funnel? 

This is a metaphor used in digital marketing to refer to sales phases . It represents the entire buying journey of people, from the moment they learn about your brand until they become customers.

There are numerous approaches to the funnel concept, but the model we will present in this article is divided into six stages:

• Exposition. Nothing will work if the consumer does not know you. Then you have to advertise your business on the most appropriate platform. The idea is to launch your Content Marketing strategy by reinforcing your presence with Search Engine Optimization (SEO) techniques or even paid search engine ads.
• Discovery. In this next step, it’s ideal to focus on producing content that encourages users to take an interest in your brand.
• Consideration. Consumers are at a consideration stage when they are aware of your brand and have a problem that your company can solve.
• Conversion . It’s time to focus on content that is increasingly personalized and according to your goals, preferences and challenges. It’s time to create custom campaigns to achieve conversion.
• Relationship with the client . You can invest your resources in an email marketing strategy, further strengthening your ties with the leader
• Retention. Make the consumer who already knows your brand and has bought your product or service continue making new transactions. Especially in the long term, this stage is essential.

Do you know all the types of leads that exist? 

Did you know that the characteristics of each potential customer depends on their location in the sales funnel? We differentiate three main types of marketing leads:

1. Information Qualified Lead (IQL). These types of customers are at the beginning of the buyer’s experience. At this stage, the company must provide useful information on related topics for the person to consult in exchange for personal data such as name, email address, location, etc. This type of marketing leads is also called “cold leads.”
2. Marketing Qualified Lead (MQL). These are in the middle of the sales channel. They have shown a continued interest in the company. After a potential customer identifies an issue, they typically look to see how the business handles the issue. Lead nurturing and lead scoring strategies are often used to achieve retention in marketing .
3. Sales Qualified Lead (SQL). These potential customers are already at the bottom of the funnel and are expressing their willingness to make a purchase. They are generally the ones that continue to advance in the sales channel and respond to offers closer to the products or services provided by the company (for example, demos, trial versions, sales calls …). They are also usually potential customers who have downloaded more content or more advanced content, so the organization has more information about them.

Get started with lead generation

Lead generation is not just the process of collecting the contact information and personal data of your visitors. It is about building a lasting relationship and adding value. Best Lead Generation Services Agency can help you with this. Here are a few key points if you’re willing to adopt an efficient lead generation strategy for a small business:

• Invest in a quality offer . The more value and content you provide, the more information your prospects are willing to provide.
• Customize your CTAs according to the stage of the consumer’s journey.
• Create specific landing pages for each offer and experiment with the content.
• Use multi-page forms and chatbots to ease the process of providing the information.

How to capture leads for my website?

Online acquisition channels to capture leads

Today, capturing leads is usually done in the digital field where we have a large number of methods and technologies to generate leads.

1.Content creation

It would be a big mistake to treat SEO and content marketing as two separate technologies, because the two are closely related. In fact, creating relevant content is the most effective SEO strategy.

In order to rank the website correctly, you need to process the content in the form of articles and keywords. Keywords are a basic part of SEO. But keywords alone are worthless. We must use keywords that are relevant and high quality content.

Carrying out our content marketing, you can get inbound links to our website. That means, SEO is always committed to establishing high-quality links on websites. In this way, quality content will be shared by other users.

The rules of SEO have changed and now companies need to integrate this optimization technology with other methods (such as content marketing or social networks). Content helps us improve SEO and social networks help us to distribute content and increase the visibility and coverage of articles.

2.Actions in social networks

Social networks are an incredible world that allow us to create content, share, connect with other users, among others, and in the end we manage to attract more audience. Why don’t you give a little love to your RRSS?

Even on social networks you can bet on paid ads (SEA)that we will talk about later.

On social media, you can also choose to share more interactive content to engage potential customers. We suggest, for example: ask questions about your brand in the form of a game, share links, conduct surveys…

3. Capture leads through video

 Recently, we have seen how video has become one of the main tools in digital marketing strategies. It always ends   up drawing more attention to what is most visual.Users are becoming more and more familiar with this format and   we can use it to get contacts.

One strategy you can suggest is to collect the material covered by the video itself and any supplementary material that users might be interested in, and provide them when they watch the video. In this way, you can collect all the information and you can capture new potential customers. What do you think, good idea?

4. Link building. Collaborate with related portals

What if you collaborate with other pages and portals that are relevant to you? For example, complementary services or products that may be of interest to readers. It is necessary to choose a company that suits us very well, so that the cooperation is more meaningful and works better. This strategy is known as link building.

The essence of this tool is reciprocity! Once you contact these portals and work with them, you can post content about your business, allowing you to capture leads or cross-send downloadable content. That is, your company will send downloadable content from partner companies and they will do the same. This way, it’s easy to get qualified leads for your database.