Today SMS is the most widely used communication tool for businesses. With the help of this service, enterprises strategize their marketing tactics and try to reach their target audience. Businesses use online and offline messaging tools to connect with their target segment. These connectivity tools are easy to use, cost-efficient, and reliable. 

SMS, open rate, and response rate are higher than any other communication medium. With the help of bulk SMS services, companies automate their SMS campaign and make customers aware of their services and products. 

In this article, we will discuss what Bulk SMS service is and the top 10 SMS gateway providers in India. 

So let’s get started…

What is bulk SMS API?

Bulk SMS API is a unique software interface that allows organizations to integrate SMS into an existing software platform, mobile app, CRM, and third-party applications.

Businesses need to follow pre-decided parameters, and they can easily send messages to their target audience without difficulty. With the help of Bulk SMS API, companies schedule campaigns and enable their businesses to function even after business hours. Using bulk SMS service in India is an absolute and effective way to target a larger audience for organizations nowadays. It not only helps enterprises to expand their services and products but also boosts customer engagement. 

Why do Businesses Use Bulk SMS API? 

If you want to connect with a large audience segment for promotional purposes, then Bulk SMS API would be quite helpful. The API allows you to send promotional and transactional messages, deadline reminders, status updates, educational information, etc., smoothly and cost-effectively. 

You will find several bulk SMS service provider in India that helps organizations to expand their business reach and connect them with their target segment. 

Benefits of using bulk SMS service for organizations

Bulk SMS services help organizations to engage with their customers efficiently and effectively. These services play a major role in the growth of any business and help them to strengthen their client-base.

Instant Delivery

SMSes have been a reliable and fast communication mode since their inception. With the help of SMS services, businesses can quickly reach a vast audience within seconds. Instant delivery features make SMSes unique and most effective medium of communication.

Immediate Results

Instant delivery reports help us get confirmation on successfully delivered messages. Today’s, advanced messaging service allows users to get analytical data, such as those who read the message, responded, or opened it.

Personal

SMS are considered quite personal for users, and that’s the reason why they have more than 95% of open rate. With the help of SMSes, businesses grab the attention of their customers and promote their products and services.

Cost-effective

Bulk SMS service providers let businesses use the same service at the most cost-efficient price. No other marketing strategy is as good as bulk SMS in terms of results. That’s the reason why organizations buy bulk SMS from reliable service providers and utilize them for connecting with their target segment.

What is a Promotional SMS Campaign Using Bulk SMS API? 

Promotional campaigns are the most common use case for Bulk SMS API. With the help of this service businesses, send regular updates about their products and services in the form of SMSes to their customers. The service is useful for informing customers about new offers, sales events, product launch discounts, etc. 

 Major Benefits of availing of bulk SMS service are given below: 

Regular Updates to Customers

These SMS APIs are quite beneficial in many aspects. For instance, businesses use SMS APIs to send periodic updates related to the account balance and new schemes. The income tax department uses SMS APIs to send reminders for upcoming deadlines. At the same time, E-commerce portals use SMS APIs to send information about stock availability and new launches to cutomers. 

Announcement Messages

After the global pandemic, businesses have started using SMS APIs for multiple use cases. Now they are using this service to inform customers about the latest developments such as stores, opening and closing timings, stock arrival, delay, and change in schedules. 

Type of Bulk SMS

Two types of Bulk SMS are listed below: 

• Static bulk SMS: To send the same content again and again to a group of members such as reminders, promotional messages, product launches, Updates, etc. Businesses use static Bulk SMS. These messages are easily cached and remain unchanged every time the user receives
• Dynamic Bulk SMS: This form of massage is used when you need to send different messages to each customer. Usually, businesses use dynamic Bulk SMS service to send personalized content that changes based on factors like time zone, customers’ location, purchase history, etc.

How to Select SMS Service Provider in India?

Choosing the right Bulk SMS provider in India is not a simple task. Several websites claim to deliver top-quality services at the most cost-efficient price, but they usually fail to deliver what they claim. So before selecting any SMS service provider in India, You need to research and review the users’ reviews about the service. 

Parameters that you must think of while selecting a Bulk SMS service provider in India for the best result are given below: 

• Security: If you don’t want to take risks with your sensitive data and avoid data breaches. Then you need a service provider that follows high data and security standards and offer advanced network routing for Bulk SMSes
• Strong Infrastructure: If you want to gain the trust of your users, and be available for their queries 24*7, then you will need a robust infrastructure without any technical issues. To ensure this, always select a service provider capable of offering robust infrastructure without glitches. Go through his SMS delivery rates, response time, downtimes, etc.
• Reliability: At the occasional moment, businesses need to send higher volumes of SMSes than regular requirements. In that case, ensure whether the service provider is capable enough to fulfill all your requirements and whether his Bulk SMS service can handle a large volume of SMSes efficiently or not. 
• Scalability: When your business sacle, you need to improve your SMS campaigns. To ensure this, you will need a service provider who can scale.
• User experience: Understanding all the tools and functions at once is impossible for all. When you avail of SMS service from a service provider, ensure user experience and check whether you can efficiently handle all the tools and functions or not. 
• Affordability: You will find several service providers that offer the same service at flat prices; however, getting the same service at low prices often compromise the quality, reliability, and customer support. On the other hand, availing of an expensive service doesn’t guarantee it will work as per your expectations. So before availing of the service, conduct proper research and then select a service. 

Top 10 Best Bulk SMS Service Providers in India

1. Text Local
2. Fonada
3. GupShup
4. Msg91
5. 2Factor
6. Fast2SMS
7. Bulk SMS
8. Infobip
9. Bulk SMS Gateway
10. Exotel

Conclusion

Bulk SMS services have become an important part of every marketing campaign for businesses; with the help of these services organizations, they not only connect with their customers but also send regular and timely updates about their products and services. 

If you are running a small-scale business and unable to connect with your target audience, then using bulk SMS service from reliable service providers would benefit you.