After Google launched its core web vitals in 2021, companies started to focus more on transforming their website into user-focused ones. The said web vitals are a series of metrics site creators must follow to achieve a high search rank. An impressive search engine score is now essential to boost a company’s online presence and discoverability on various digital platforms like wordpress.
One of these metrics requires a website to develop a high-speed page loading and input time. Did you know that 47% of customers expect a website to load in less than 2 seconds? A response time longer than a few seconds will lose the interest of potential clients, so it is crucial to address the technical factors that make it sluggish.
Digital Marketing Philippines (DMP) offers outsourcing Search Engine Optimization (SEO) services that include WordPress speed optimization. For better search rankings, it is wise to entrust most of your techy jobs to SEO agencies like DMP since they measure website speed.
Here are the six website speed metrics:
Speed Index
Speed index checks how swiftly your content is displayed on the screen when a page is loading.
Speed Index can be used to increase the speed of WordPress sites or to enhance your SEO efforts. The index measures how fast your site loads when all of your content is visible above the fold. Your site will load faster if your index is higher.
Visitors could leave your website if it isn’t loading quickly enough. Google uses page loading speed as a ranking signal. This also impacts the performance of your website. Google offers webmasters a number of helpful tools. Speed Index for WordPress does not disappoint. WordPress is known for its lightweight code, so it’s easy to optimize its performance. However, adding more elements to your site may slow it down, so be aware of this when you create your website.
You can optimize the speed of your pages by reducing the size of the DOM. By reducing the size of the DOM, you can reduce the number of processes that the browser performs to render your web page. Your website will load slower if the DOM is too big.
Another way to optimize your WordPress site’s performance is to optimize your database. Using a database plugin like WP-DB Manager can help you optimize your database tables. Simply install WP-DB Manager from the WordPress admin dashboard and select the tables you’d like to optimize. This plugin can remove unnecessary characters and optimize your data tables.
Time Blocking Time (TBT)
TBT tracks how non-collaborative your web page is to the user’s first inputs. A provider of WordPress speed optimization service can quickly relieve this inconvenience.
Optimizing JavaScript files is the best way to reduce Total Blocked Time (TBT), on WordPress. These files are third-party code that WordPress uses. Visit Google’s website to learn more about JavaScript. Your Total Blocking Time will decrease the more JavaScript files you optimize.
Total Blocking Time (TBT), a technical term, measures the time it takes for web pages to load. It is based on the First Input Delay metric. It is a very important metric in site performance. It should not exceed 300 milliseconds.
CloudFlare’s Rocket Loader can be used to increase Total Blocking Time. It uses more sophisticated JavaScript than WP Rocket, and has more benefits. Be aware that more advanced tools can cause problems. Always check your browser’s console for errors to make sure it is working correctly.
Lighthouse’s audit tool can help you identify the root cause of slow site performance. You can select which categories you want to analyze and then generate a report based upon your findings. Common suggestions include reducing third-party code’s impact and minimizing the load on the main thread.
Another way to manage your time is to use a task manager. Time blocking apps make it easy to schedule individual tasks and use time blocks to complete specific tasks. Some tools also help you assign labels to your tasks, so you can prioritize them more effectively. For instance, Todoist lets you assign labels to each task in a specific category. You can sort the tasks by labelling them based on their priority, with the most important tasks at the top of the list.
Cumulative Layout Shift (CLS)
A CLS score helps measure layout shifts error when a user visits a website.
Cumulative Layout Shift is a common web page problem. It results in unexpected movement of elements, such as buttons or text, while a web visitor is browsing. Layout shifts can negatively impact the user experience. Pre-splitting elements is a good way to avoid layout shifts.
Large Contentful Paint (LCP)
LCP measures a significant content’s loading time in a webpage. Ideally, it is recommended to belt an LCP score of 205 seconds or less.
The Large Contentful Paint (LCP) element is a block-level element that contains text nodes. The size of the contentful paint element is determined by its intrinsic size and visible size. An example would be a text node whose size is 3.5 pixels by 4 pixels, while another element’s size is 2.25 pixels by 4 pixels.
The LCP score measures how long it takes for a web page to render the largest element, which could include images, charts, or text elements. It is important that the large contentful paint score not be more than 2.5 seconds, as this may indicate poor performance. If the score is more than 2.5 seconds, it is time to make some changes.
Google’s new metrics for measuring page speed include Large Contentful Paint. This metric is important because it measures the time it takes for a page to load. This metric is important for anyone who wants to speed up a page. It has lowered the load time of Etsy product listing pages by 4%.
While Large Contentful Paint does not apply to all images on a website, it indicates elements in the block-level with high LCP. It also identifies elements that are a bit slower to load. LCP can be found by hovering over the “elements” tab on a page.
First Contentful Paint (FCP)
FCP helps track the loading time of a page’s part. It calculates from the first-page loading to the time where a part fully loads.
Time to Interactive
It measures a website’s responsiveness. A page is considered interactive when it shows all the contents measured through FCP and LCP, registers visual elements, and responds to the user’s inputs within 50 milliseconds.
Time to Interactive (TTI), a website performance metric, measures how quickly a page responds to user input. It measures the time a page takes to respond to user input. This is expressed in milliseconds. This is an important metric to monitor when optimizing websites.
A WordPress website should take less than 100 milliseconds to reach its ideal Time to Interactive (TTI). Visitors will perceive a website that takes longer than this as slow. A TTI score below 50 milliseconds is ideal for most sites. A landing page with a form will have high TTI. A blog page with links and content will have a lower TTI. Obviously, there is no one set standard for this metric, and sites have different priorities. Only sacrifice content visibility for interactivity when it makes sense.
Do you need WordPress speed optimization assistance? Email Digital Marketing Philippines today at info@digitalmarketingph.com or call (+63) 46-472-6489.
