Being successful can be hard in this competitive market. Only those businesses flourish that offer quality and something different. It is important to improve the standard of doing business. In Pakistan, most businesses fail because they don’t focus on improving the way they do business. The best way to come out on the top is to ask customers what they want. When you know what your customers need. You can take steps to provide that very thing. There are many ways to know what your customers think or need. But the method that is often considered the most effective is customer feedback. You can use a customer satisfaction survey App or other customer feedback systems to get customer feedback in Pakistan. Therefore we will now discuss how to get feedback from customers and how it helps in improving business standards in Pakistan. 

What is Customer Feedback?

Customer feedback is the response you get from your customers. The response you receive when a customer uses a service or buys something. Customer feedback tells you what your audience thinks of your service or product. Feedback can be obtained through different means. 

Why should you get feedback from customers in Pakistan?

The question is “Why”. The answer is simple. Customer feedback provides real-time insight into your customer’s requirements. When you are aware of what is important. You can make amends to achieve that. The focus of any business is to gain new customers and generate revenue. It is only possible when you provide what is needed. In Pakistan, businesses focus solely on what they are offering rather than what customers want. That is the biggest many business startups don’t last for too long. This makes customer feedback more important than ever for Pakistani businesses. We will now discuss some of the reasons why you should take feedback from customers.

Identify aspects that need improvement:

You know your product the best. Have given thought to all features. You and your team have thought of every way to make it perfect. But that is where the problem lies. You won’t be able to see the shortcomings or imperfections of your product or service. You have to see through the customer’s eyes. This way you can see the issue that you might neglect otherwise.

Before you start a business you consider your audience and how would they respond to your service or product. You pitch the idea for different demographics and compare the results. The most common method used is A/B testing. Through A/B testing you can analyze different personas. For better results, you can ask your target customers how they feel about your product. This way you become aware of the issues that may come up in the future.

Customers become a part of your business.

As humans, it is in our nature to feel friendlier and trustworthy, if we think we are important. Nothing says more to your customers they are important to you than asking what they think and giving them that. When asked for feedback in the proper way, customers feel essential, valued, and involved in the whole process. This way they believe that their opinion really matters to you and you are sincere in providing them what they actually want. This will create a strong bond between you and your customers. As we know it is hard to find new customers. Therefore having loyal customers is important. To press our point consider these facts:

• Recruiting new customers costs five times as much as retaining current customers.
• It is 16 times as costly to build a long-term business relationship with a new customer than simply to cultivate the loyalty of an existing customer.

As evident, it is crucial that you retain your current customers. This is only possible when you keep the customers engaged and give them the importance and attention that they deserve.

Brand Loyalty:

Today, shopping and marketing are all about brands. You can sell anything as long as your brand name is associated. But what people don’t realize is that it took years to build this brand presence. Every big name started somewhere. If you ask any successful business owner, they will tell you how customers help them shape what they are today. As we discussed above, it is harder to gain new customers than retaining the current ones. In order for your customers to stay, you have to turn them into loyal customers. And loyalty is not cheap. You have to earn their trust and interest. Many brands try to improvise and introduce something new to the audience. It may seem promising on the paper. But does it resonate with your audience? If not then you have wasted time and money. Turning customers into loyal ones is an art. You have to really put them first. Ask them what they want, what they think, what are the shortcomings, and how to improve that. When you take steps based on their suggestions they will realize how important they are for you. This way they will stay with you for the long-term. This will help you to achieve your goals. Whether it’s revenue or new customers or anything else.

How to Get Customer Feedback in Pakistan?

There are many customer feedback systems in Pakistan. It depends on your business what you need. By comparing different methods and your current standing you can decide. Different methods and platforms can be used to record feedback. It is important that you choose the one that suits you the best. Let’s discuss in detail some of the most effective ways to get feedback from customers in Pakistan.

Customer Satisfaction Survey App:

When it comes to customer feedback, the best way is to use a customer satisfaction survey App. There are many Apps available in the market. Apps like SurveyMonkey, Smiley, and InMoment can be really helpful in this regard. You can use these Apps to get feedback from customers, create custom surveys, polls, and opinion forms. It’s easy to use and delivers results. You can analyze customer reviews and understand what they want from you.

Social media Platforms:

Social media channels may be the best place to interact with people in general, rather than customers. They provide engagement with all sorts of demographics. You can follow, and communicate with your customers on social media. It can be used to check their interests. It also helps in gaining new customers.

Live Chat with Customers:

Live chat with customers can offer the fastest and most reliable feedback. When you ask customers about their opinions, you can see their body language and how they respond to your questions. It provides real-time feedback as you can see and hear the customers. This way you can also take steps to improve service or product at the very moment. This builds a trustworthy relationship.

Bottom Line:

The customer is always right. Based on this and what we have discussed so far, it is crucial to know what is important for your customers. Customers can help you change every aspect of your business for good. Even your most pressing concerns and goals can be achieved through the feedback of your customers. So based on your business and audience, use a customer satisfaction survey App, Social media, or every other possible channel for getting feedback and use this data to incorporate your business with this information. Hope you have enough information required to decide the why, what, how, and when of customer feedback and its effect.