There are seven major categories of digital marketing agencies available. Some are very specialized in just one area and the other offers a wide array of services. Keep in mind, the right one for your company will heavily depend on your advertising goals, your budget, and how much hands-on you wish to be. The following are the seven major categories of digital marketing agencies. Consider how closely you match up with the services provided by each one to better serve your company.
Content creation and curation: Content creation and curation are the first two major services offered by any digital marketing agency. These departments typically offer the copywriting skills necessary to guide your visitors through your website. SEO is an important part of this process as well. These digital marketing agencies work with the search engines in finding topics and keywords to use in the content you choose to present to your readers. They can also work to create the proper structure to help you maximize the full potential of the internet.
Social media: As the popularity of social media continues to grow, more digital marketing agencies are offering social media services. In one area, these agencies may handle both SEO and social media. However, the more traditional SEO strategies will still play a role. These agencies usually provide both paid and free services to help your company achieve the most success online. In one area, you can either choose to focus on SEO or social media separately. Just keep in mind that this strategy is extremely time consuming and may not be the best way for you to achieve all of your goals.
Keyword research and analysis: The term digital marketing agencies may not give you a clear image of what this includes. This involves the entire process of finding the right keywords that will help you rank well on search engines. The research involved can be anything from keyword research to competitor analysis and more. A good digital marketing agency should be able to combine all of these into the perfect plan for you. This plan should involve both paid services and free services depending on where you do your business.
Email marketing and advertising: This is a relatively new service, but it is growing in popularity. Many digital marketing firms have started to offer email marketing services, though it is still relatively new. In this service, a variety of advertising pieces will be sent to you for use on your website. These advertising pieces may include text, photos, video and more. Again, you will want to work with a digital marketing agency that can customize any of these pieces for you so you can get the most out of them.
Video marketing: Video marketing is becoming one of the biggest trends in internet marketing at the moment. You will find that many digital marketing companies offer video marketing services, but you will also find that there are many different types of video being offered. Some of the options include how-to videos, short video clips or even actual full-length movies. You need to work with a digital marketing firm that can tailor the video for you so you can get the most use out of it.
Creating marketing strategies: All of the digital marketing agencies will offer you different types of marketing strategies that they can work with. The goal is to create the best type of strategy for you. If you are creating marketing strategies for print, web or television ads, you will likely be given options on the type of media that you would like to work with. In addition, you might be asked about creating an ad campaign around a particular event or product. Digital marketing companies in the digital world understand how important the consumer feels as they are just browsing the internet.
You will need to find an agency that understands your best practices and has a reputation for providing customers with the highest quality work possible. Research the reputation of the digital marketing agencies you are interested in using so you can feel confident that you are working with an established company that is capable of providing you with the best marketing practices available online. The best practices of the best digital marketing agencies are derived from the company’s own policies and their own approach to creating successful advertising campaigns. This includes a number of different elements including content, video and mobile applications.