The market is highly competitive. People are often afraid of starting a new business due to the immense challenges they have to face. However, going for the box packaging business is an effective business idea with high growth potential.  Packaging has become an integral part of our lives. It performs several functions. Well-designed custom package boxes do not only provide maximum protection to your products but also help in enhancing their display. They can give a big boost to your business. However, if done incorrectly the results can be disastrous. The people who are afraid of starting a business can take the advantage of custom printed boxes to set their brand apart. Such packaging is perfect enough to put a wonderful first impression on customers. Here are some of the valuable tips to get started with customized package boxes:

FIND THE RIGHT MATERIAL FOR YOUR PRODUCT PACKAGING

Just think of your box packaging design as architecture. You would not prefer to live in a house made of cheese. So why should you use the wrong material for your beloved product? Give your product good respect while deciding on its packaging. Therefore, while picking up the raw material, it is essential to consider its weight and thickest. Think which type of material will prove best for your products’ packaging.  Here is a guide to help you out.

PAPERBOARD:

It is coated white chipboard usually used for making folding carton trays and sleeves. The material is extremely lightweight and gives excellent printing results. It is best to design packaging boxes for retail items, cosmetics, medicines, apparel, and a variety of dairy and food products.

CARDBOARD

The cardboard is made by using thick paper stock or the pulp from heavy paper. It has more thickness and strength than paperboard. The material is used to make the packaging of a variety of everyday used products.

CORRUGATED

Corrugated cardboard is used industry-wide due to its durability and other extraordinary features. The material is made by sandwiching a fluted medium paper in between two straight lines. Its sturdy and flexible nature makes it ideal to be used for subscription boxes, shipping boxes, and a wide range of e-commerce packages. The packaging companies near me prefer corrugated cardboard over other packaging materials due to its increased compression strength.

ENSURE THAT YOUR PACKAGE IS PROTECTIVE ENOUGH

An elegant design and top-notch branding is the key to successful custom packaging. But all goes in vain if your package is unable to keep the products safe during the transition. Your product has to travel from the manufacturer to the retailer and finally to the customer. Therefore, its package should be durable enough to provide maximum protection to your items. It’s your choice whether you want to design a traditionally shaped box with flaps or go for innovative features like a two-piece box with lid and inserts, a gable box, or sleeve packaging to enhance the level of protection. Thus, whatever design you chose always to keep the aspect of safety in mind. The cost of compensating for damaged goods is much more than using adequate protective packaging. For example, the use of a rigid box can help in reducing the risk of damage. For a little more heavy-duty items, the packaging made from corrugated cardboard is worth considering. Such material provides excellent support and helps in ensuring safe delivery.

WHEN IT COMES TO PACKAGING: SIZE MATTERS THE MOST!

The days of the one-size-fits-all approach have gone. Every product demands a unique package. Let’s say that your product comes in multiple sizes. Now it’s your task to consider how you can act economically with the product’s dimensions and the packaging design. You will have to design every package uniquely to make your product perfectly fit it. Going for a too-large box can make your product move all around, thereby increasing the chances of damage. It also proves inefficient and costly to design a large box and fill it with excessive packaging material. This may also increase your shipping expense and take more space in a freight carrier. On the other hand, designing a smaller-sized box can damage it while placing the product inside, looking clumsy and unprofessional. Therefore, designing a perfect sized custom box is necessary. It does not only protect your products but also makes them more presentable.

MAKE IT HIGHLY ATTRACTIVE

If you want to make your products shine off the retail shelves, you need to put in more efforts to enhance its outer display. For this, work on different elements of packaging design. Use attractive colours, eye-catchy fonts, and appealing graphics. This is where your printing patterns and superior finish prints come in handy. Experiment with a variety of colour schemes to find a signature look for a brand. UV treated high-gloss, metallic foiling, and liquid-based coating can prove helpful in enhancing the display of your packaging. All these effects increase the shelf appeal and make your products more tempting for the customers.

THINK ABOUT THE PRODUCT PACKAGING ERGONOMICS

Ergonomics is a modern term used to explain the way people open and interact with your custom printed packaging. In simpler words, you might easily relate it with a good unboxing experience that makes customers remember your brand forever. For this, you have to work on several factors of your packaging design process to create something exceptional. First of all, design the right size package depending upon the size and shape of your product. Use the best quality printing to enhance its outer display. To provide the customers with a great unboxing it is necessary to work on its internal design as well. Colour the box internally. Introduce a random printing pattern or a brand’s logo inside to create a broader appeal.  Use inserts and other types of packaging material to display your products more elegantly. Placing a small gift, a thank you note or a promotional material inside your custom package boxes can engage the customers emotionally. This little novelty can take your business a long way in terms of design, practicality, and customer satisfaction.