Be consistent: FACEBOOK Explain what you do and why you do it. It features case studies of people who have followed its recommendations and will get results.
Mention experts on certain subjects in messages. Talk about the books you’ve read citing the author.
Once you’ve talked about a topic (what),
explained why (activity benefits),
now you have to explain to people how to implement their own projects.
It’s essential. Your fans are not passive readers.
Your fans want to transform their lives and achieve their own personal or professional goals. Help them on their mission.
3 TACTICS TO INCREASE ENGAGEMENT
1 – WHEN IS THE BEST TIME TO POST?
Is the best time to post 2:00-5:00 pm or 10:30 am to 11:30 am?
Study and observe the best time to post and thus receive a better flow of results to the fan page.
Thursdays are the days that attract the most traffic but the least interaction with users.
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2 – HOW MANY POSTS TO PUBLISH IN A DAY?
Posting too much might annoy your fans, but “sometimes” increases fan interaction.
As you can imagine, a small number of posts significantly lowers visibility.
Normally a maximum of 3 posts per day on Facebook is recommended,
but you should find the frequency that best suits your fans to get the best response rate, without overloading the users’ newsfeed.
Every business moves differently, it’s important to reflect and learn to measure it.
How many posts do you make daily? What level of interaction do you have?
3 – WHAT TYPE OF CONTENT GENERATES THE MOST INTERACTION?
Images generate a higher rate of interaction with Facebook.
And in descending order: Photos, Status, Videos, Music and, finally, Links. The reason is that links tend to
“fall” very quickly, as their posting frequency is higher and the attention rate is lower and the photos are more attractive.
4 – QUOTATIONS
People love quotes, proverbs, etc.
“Acting is easy, thinking is hard, acting like you think is even harder.”
Johann Wolfgang Goethe (1749-1832) German poet and playwright.
Quotes help convey the messages that are etched in people’s minds.
There are plenty of resources available online where you can find quotes and sayings, this one for example, or the other one.
5 – SHOW GENUINE INTEREST AND SPEND SOME TIME
If you launch an activity designed to generate participation,
the least you can do is spend time with your fans and try to feedback on your fans’ responses with your own responses.
This shows consideration and you are genuinely interested in them.
I’m not saying you have to spend all day on Facebook, but spend 15 or 20 minutes.
It’s like inviting people to a party and not being there. Leave a bad taste, right?
Visibility at home is important for anyone who uses Facebook, from managing a page, group, or simply a profile.
Being present among the most popular news is essential to have maximum visibility within any social network.
Since I started working in communication, I have seen many websites “designed” with attractive layouts and structured databases.
For a while, I noticed that some consider the content a lot of keywords relevant to the company’s activities.
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Many companies think that designing a website with animation and fantastic design is enough to grab the visitor’s attention and convince them to buy their products.
Unfortunately, this is not enough.
If we want to find an analogy to these concepts,
an attractive website is like having a child: it is easy to conceive and exciting, but the hard part comes when it must respond to your needs.
And it’s just the beginning because our son will have to be followed for life, with perseverance and attention.
Producing a beautiful, well-configured website is an exciting experience, but not enough.
You need to develop a proactive,
lively business that is always in evidence:
this activity is called Content Marketing and is mainly based on the development of content through different tools:
Blogs, social networks, podcasts, webinars, forums.
GET FOUND ON GOOGLE
Until yesterday, companies had only two ways to attract the attention of potential customers:
buy advertising or convince editors to talk about them in magazines or newspapers.
Today, the Internet has radically changed the rules.
Customers are reading blogs, searching Google before buying the product they want, and asking their friends for advice on Facebook.
Activities to be found on Google have become essential for content strategies.
In essence, the secret to selling more is creating content and optimizing it so that it appears on the first page of search engines.
BLOGS AND SOCIAL NETWORKS ARE ACTIVE AND SUPPORTIVE NETWORKS
Today, it is no longer necessary to harass potential customers with advertisements,
and flyers, or interrupt them at dinner with a call from a call center.
It is no longer a case of investing too much of your budget.
Customers have to get to you in an easy way and you have to make sure they get to you.
Thanks to the internet, you can create compelling content and index it so that your potential customers can find it when they do a Google search.
Create content with which tools? Blogs and social networks are today an extraordinary opportunity to interact with Internet users,
allowing the constant diffusion of content and interactivity necessary to convert the curious into shoppers and occasional shoppers into loyal customers.
Interacting with customers is giving up the old habit of always talking about yourself.
SOME COMPANIES ALREADY UNDERSTAND AND ARE COLLECTING NEW CUSTOMERS FROM THE WEB
I don’t know if you’ve noticed,
but the concepts expressed in this article represent an existing reality on the Web.
In all likelihood,
if you haven’t already adopted content marketing techniques,
surely one of your competitors has.
Some companies have already started publishing quality content,
a process of creating their own credibility, with the aim of building a loyal customer base.
These companies have become content creators and are developing content on a blog,
spreading it through a Facebook page, a Twitter profile, or an E-book. Content Marketing is an activity that allows them to:
- Attract potential customers
- Let them know what you want to buy
- answer your questions
- Build credibility and authority
- Offer them something they think is important
- Turn them into active customers
SOMETHING HAS ALREADY CHANGED
Content is able to spark interest and allow companies to bounce back in a difficult time like what’s happening with the economy in general.
Developing and distributing quality content over the web is now a competitive advantage that a company cannot do without.
On March 30, Mauricio de Sousa Produções inaugurated its official channels on Facebook and Twitter .
On MSP’s channels, the focus will be on B2-B communication, with market-oriented content.
The idea is to talk to those interested in doing business with the company or in public Products such as the Turma da Mônica diaper,
by Kimberly-Clark, and the Lamen da Turma da Mônica, by Nissin, are absolute leaders in their segments.
zing their initiatives in the fields of comics,
books, animations, shows, themed events, exhibitions,
digital products, institutional projects, and product licensing.
“Our characters are our main asset,
but,
in addition to being in the comics,
which are responsible for 86% of the children’s/youth comics market in Brazil,
Turma da Mônica is present in more than 2,500 products.
MSP is the largest toy licensor in the country.