Set up a Facebook Conversion Tracking Pixel
There are loads of articles out there that help you to set up a Facebook Conversion Tracking Pixel (because it’s important), but very few help you to actually understand what the Facebook Marketing Conversion API is and how it works. So, I thought I’d share my experience in setting one up to help others who are considering adopting this method of tracking conversions on Facebook Ads.
As a marketer, you now have an easy way to track the success of your Facebook ads campaign. Are you one of the millions of people who are already using this cool new Facebook feature? If not, keep reading as this article will tell you exactly how to set it up and walk you through all the details.
Facebook can be a powerful marketing tool for your business but where do you start? It’s important to determine what adds value to your customers through Facebook Marketing Services and what should be part of your Facebook strategy. Your customized strategy should be based on your unique business objective and audience. Using the Marketing API is a great way to integrate your social media strategies into your Facebook ads campaigns.
Facebook Ads Conversion
The Facebook Marketing Conversion API lets you track your app users’ actions on Facebook. And Instagram, such as whether they completed a purchase or registered for an event. You can use this data to optimize your marketing efforts and make decisions about what content to share with your audience.
To set up the API, you’ll need to apply to get access. If you were interesting in using it, we’ll review your request. And let you know if there are any issues that need to be fixed. Once everything is approved, you can start using the Marketing Conversion API.
Facebook’s Conversion API has made it easier than ever for marketers to use their Facebook data to drive conversions.
As of May 2019, the conversion API is only available to those who have a Facebook Ads account. For those who don’t yet have an Ads account, creating one is very straightforward and it’s free.
The Facebook Conversion API lets marketers track and measure the results of their campaigns. Across numerous platforms, including websites and apps, as well as through Facebook ads. It also lets marketers set up automated rules that help them optimize their campaigns based on user behavior.
The possibilities are endless when you use the conversion API with Facebook Analytics. You can create custom audiences based on your customers’ browsing habits; see which sites are driving traffic. And even find out whether people who visit your website are likely to buy from you.
Facebook Conversions API
Facebook pixel and the Facebook conversions API are two valuable tools for tracking business data on Facebook. Unfortunately, their effectiveness has been declining in recent years.
The Facebook pixel is an extremely useful tool for tracking business data on Facebook. But, thanks to the Facebook conversions API, all is not lost.
The Facebook conversions API is another tool in your Facebook data toolkit that works. With Facebook, pixel to ensure you get all of the information you require. They work together to help you track, attribute, and improve your Facebook marketing performance.
Facebook’s Conversion API tool allows you to track conversions in your Facebook Ads. Facebook marketing company helps you see how many people clicked your ad and then converted via a purchase, signup, lead, etc.
If you’re ready to set up the Facebook Conversion API, here are the steps:
1) Log in to the Facebook Ads Manager.
On the next page, you’ll see a list of all your active campaigns. Click on the “Create Campaign” button in order to start a new campaign. You’ll ask to choose a campaign goal. From the drop-down menu, choose “Send people to your website.”
Next, you’ll prompting to choose a name for your campaign. Enter a name that’s descriptive of what you’re doing for example, “test landing page” or “test ad copy.”
When you have done entering information in this window, click on “Continue.” Facebook will ask if you want them to suggest some audience targeting options based on previous campaigns. Or existing customer data click on “No Thanks!” at this point so that we can later set up custom targets.
2) Click on “Tools”.
To get started, click on “Tools” in the navigation bar at the top of your screen, then select “Conversions” from the drop-down menu. From there, select “Conversion Optimizer.” Once you’ve done that, you’ll see a screen that looks like this:
In case you haven’t been here before, we’ll walk you through the process: First, select what type of conversion you want to create. We start with “Create a new conversion type.” Click on that link and you’ll be prompt to name your new conversion type. And choose whether or not it should be enabled by default. You can choose as many or as few options as you like here: if you have multiple conversion types with different names, they’ll appear in separate columns in the table below.
Once you’ve completed these steps, click “Save and close.” You will then see a table with all of your conversions listed. At this point, it’s time to set up the conditions for each individual conversion type: what happens when someone converts?
3) Click on “Create Conversion.
This will take you to a page where you can set up a conversion event. Select “Website Clicks” as your type of conversion event and click “Save Changes.” The conversion event is the action that you want to track. This can be something as simple as a click on a link, or something more complex, like an email sign-up.
You’ll take to a page where you can set up what happens when someone clicks on your website. In this case, we’ll want to send them to a product page on the company name. To do that, enter the URL of the product in the first textbox. In this example, we’ll use https://www.companyname.com/product-1.
Next, we’ll want to specify what happens after someone clicks on our link in other words. What happens to their browser after they land on our website? For now, let’s just say that we want them to stay on that same page; so enter “NONE” into both textboxes below those options.
4) Your conversions list by default.
When You’ll be taking back to the main conversion page. To change this, click on “Edit Settings” under each conversion event name so that will highlighting in blue (this will allow us to change it). Then select “Customize Columns” from the drop-down menu at the top right corner of this section and choose what columns you’d like.
After you’ve added your conversion event, you’ll be taken back to the main Facebook conversion page where all of your conversions will be listed by default (if this isn’t what you want). To change this, click on “Edit Settings” under each conversion event name so that it’s highlighted in blue (this will allow us to change it). Then select “Customize Columns” from the drop-down menu at the top right corner of this section and choose what columns you’d like.
Once you’ve selected which columns you want, click “Save Changes” at the bottom right corner of this window. Now you’ll see only the columns that you chose on the main conversion page.
