As one of the foremost effective ways to drive website traffic, SEO helps your online business increase its revenue and grow.
With our eCommerce SEO services and award-winning team, your website will rank higher in search results for the keywords your audience uses.
The more key terms you can successfully target, the more qualified customers will click on your products, and successively, you will see a rise in conversions and revenue.
When you start selling online using web marketing, you would like to make sure that you simply are directing the proper sort of customers to your site. you’ll accomplish this by ensuring that you simply have the proper quiet content that contains the proper keywords.
Search engines believe matching the words that folks are checking out to the words that are found on your website, meaning SEO for an eCommerce website includes informative, descriptive text.
If you’ve got the words on your site that shoppers type into an inquiry engine, you stand a far better chance at being found.
In fact, quite 50 percent of users find a replacement company or product after an inquiry.
However, it’s difficult to work out which words to feature on your site, and secondly, the way to confirm that you simply have room for all the various phrases you would like. to start the eCommerce program optimization process, you ought to know what keywords or phrases you would like to focus on.
Here’s how we start our eCommerce SEO process for our clients, and what you’ll expect once you work with our in-house team of eCommerce SEO experts.
- Keyword identification
Before making any changes to your website, we first research to spot the words and phrases you would like to incorporate in your content. These are called keywords or keyphrases.
By using keyword research tools, asking your customers how they describe your products, or working with you to seek out the keywords you already know are successful, we’ll determine how you ought to describe your store or products to rank highly in searches.
Keywords most frequently pertain to your products or your store’s central theme. If you sell eco-friendly pet products, as an example, you’ll target keywords associated with that theme or focus. a couple of examples include, “eco-friendly pet products,” “eco-friendly dog toys,” and “eco-friendly dog harness.”
Your company’s unique features also can enhance other aspects of your eCommerce SEO. If you’re investing in content marketing, as an example, you’ll create blog posts that debate harmful products in pet food. For that sort of post, you’ll target the keyword, “bad ingredients in pet food .”
Keyword identification may be a critical part of our eCommerce SEO services because it establishes an efficient strategy for your business.
The next step in our process is to implement these high-value, relevant keywords onto your website.
This step is important to an eCommerce SEO strategy. Without optimizing your website for these relevant keywords, it’s difficult for search engines — and even users — to ascertain that your website has relevancy to an inquiry query.
While you’ll do your own copywriting to implement these recommended keywords, a plus of partnering with a full-service digital marketing agency, like WebFX, is that we provide SEO copywriting services — note that some copywriting comes with our eCommerce SEO packages.
If you opt to take a position in our copywriting services for eCommerce SEO, we feature a talented team of copywriters that concentrate on several different areas, from manufacturing to retail to automotive. With their expertise, we produce content that’s not only well-written but also on-par together with your brand.
Product page optimization
Every page on your website needs optimization for search engines.
When it involves eCommerce stores, it’s hard to seek out anything more important to optimize than product pages. Product pages are extremely important because they’re presumably to rank for very specific search phrases, also referred to as “long-tail keywords.”
If you sell rubber dog bones in green, you’re probably not getting to have the long-tail keyword, “green rubber dog bone,” on your homepage. Instead, your eCommerce SEO strategy would specialize in optimizing product pages for these appropriate long-tail keywords.
To ensure that your product pages earn a high ranking in search results, we’ll confirm that every page features a title, also as a paragraph or two of keyword-rich copy that describes the item. It’s also an honest idea to incorporate the model number (if there’s one) so you show up in searches for that, too.
Images offer value to users and search engines. For users, your images provide perspective on your product, from its size to its color to its uses. For search engines, your images offer insight into the context of your product page.
It’s important to notice, however, that it’s critical to optimize images for search engines. Google, also as Bing, Yahoo, and other search engines, cannot “read” images. They believe the image filename, image alt text, and nearby content to know images.
That’s why our dedicated team optimizes your images for SEO.
Plus, we review each page of your website in-depth to make sure that you’re targeting long-tail keywords which you are not missing crucial SEO elements like title tags. The result’s a product page that’s able to convert consumers.
Navigation optimization
SEO for eCommerce sites also includes making your site user-friendly. you would like an easy-to-navigate website, albeit you carry a good sort of products. We’ll confirm that everything has appropriate sections or categories, which there’s a link to every top-level page from somewhere in your menu.
It’s also essential that your navigation is easy-to-use and understand.
If not, you’ll find that users get confused and leave your site almost as soon as they arrive. Why stay if they can not find what they want? This quick departure — also called a “bounce” — can cause a better bounce rate.
High bounce rates tell search engines that your website isn’t as relevant for the search terms it’s ranking for — which is why a high bounce rate can cause a drop in your rankings. That’s why web design, also because the design of your landing pages, is an important feature of eCommerce SEO.
One of the simplest ways we’ve found to enhance SEO for eCommerce is to use breadcrumb navigation.
Breadcrumbs are small links that appear at the highest of a menu, category, or product page. just like the story of Hansel and Gretel, a trail of breadcrumbs on an internet site leads you back to where you were previously.
Our award-winning web designers will use this method to feature links and keywords to your pages and maximize the usability of your websites for users. for max leads to your website’s usability, we provide user experience testing services.
Content creation
Since it’s difficult to compete online, one of the simplest ways you’ll both add SEO value and attract shoppers is to make original content for your eCommerce store. Content can are available in the shape of a blog, articles, press releases, and even ebooks.
A content marketing strategy serves two purposes: one, to offer search engines even more content to crawl for keywords and phrases, and two, to inform your potential customers that you simply are knowledgeable and trustworthy.
The best part is content marketing can double your website’s conversion rates. Why? With unique and informational content, you’re offering value to users, whether by answering their questions or offering them guidance.
More than 60 percent of users prefer companies that make custom content, which may set your eCommerce store aside from others in your industry. That’s why companies that use content marketing quite quadruple their conversions compared to businesses that don’t.
For content marketing, most eCommerce websites prefer to found out a blog. Blogs are available in many shapes and sizes and may have one post a month or multiple posts each day. For your online store, you’ll find it easiest to specialize in one or two posts every week.
You can write on anything your customers might find relevant, like trends in your industry or new products. If you sell pet supplies, you’ll even run a contest to seek out the cutest pet among your shoppers.
