Marketing a business can be challenging. A marketing campaign aims to reach a targeted audience, deliver a message, and create a return on investment. There are several options available to businesses who seek to get the message out about their brand, products, and/or promotions.

A  plastic card mailer is a great way to reach customers, both new and existing, and inform them of a new company, attract new business, promote a product, or advertise a promotion. Plastic card mailers offer several benefits when communicating with customers.

Plastic card mailers can also include a custom snap-out or snap-off feature that will encourage customers to take action. Other features include:

• Bold prints and images attract attention.
• Plastic card mailers are relatively inexpensive in comparison to other forms of advertising.
• Mailers can be personalized to each customer.
• Plastic mailers can act as loyalty cards and promote sales.
• VIP customer cards can be created using plastic card mailers.
• Custom printed gift cards can be sent out as plastic card mailers.

In a study, it was found that 70% of participants felt that direct mail was more personalized than digital mail. Furthermore, in another study, it was found that 57% of recipients looked forward to receiving mail.

It is clear that direct mail still offers many benefits at a fraction of the cost.