Digital Marketing Automation Platforms 2020
We all know how marketing has changed over the past few years. Almost everything has got digitized. Therefore, I bring to you today top digital marketing automation platforms for your business.
Let us first understand the topic well.
What is Digital Marketing Automation?
Marketing is all about connecting and growing. Sometimes, for a growing business, it gets tough to look after all the things manually. Marketing automation comes in handy at such times.
Digital marketing automation consists of some software and technologies. All of this is designed for organizations and different business departments to organize channels. The channels may include Social media, Emails, Websites, etc.
These marketing automation tools are usually used for simplified communication. In today’s rising business world, it becomes a need to get hands-on with these platforms.
What is the need for Digital Marketing Automation?
To run a business successfully, time and strategies are very important.
This is where Automating your business can help you a lot. It can help you save a lot of time and money which you might have spent on learning digital marketing yourself.
Marketing automation is not just about sending mass emails!
In simple words, there is a lot that comes under digital marketing automation. Social media, lead generation, website communication are some of those things which come under automation.
Best marketing automation platforms for you & your business
I am sure you’ll be convinced enough by now as to why digital marketing automation is important for your business. Let us look at marketing automation tools options for you to choose from:
Zapier
Zapier is an online automation tool. It connects apps such as Gmail, Slack, Mailchimp, and more. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration. It’s easy enough that anyone can build their own app workflows with just a few clicks.
Marketo
Marketo is a well known digital marketing automation tool that ‘covers any channel and every engagement’. It has been recently acquired by Adobe. Marketo includes a full suite of tools including email marketing, social marketing, budget management, lead nurturing, website personalization, and more. Users can easily link up their existing tools with Marketo via the Marketo marketplace, LaunchPoint.
HubSpot
HubSpot is primarily an ‘inbound marketing software’. This marketing automation platform offers an easy-to-use visual board that can be used to craft conditional workflows.
Customer.io
Customer.io is one of the most ‘flexible’ digital marketing automation tools out there. This tool aims to strengthen the relationship between businesses and their customers by sending meaningful messages at times when they’re most likely to be engaged. This is a great marketing automation software for small businesses that are just getting started.
Pardot
Pardot is a B2B digital marketing automation software by Salesforce. It supports B2B analytics and account-based marketing solutions. It also offers CRM integration, email marketing, lead scoring, and lead nurturing features. Users can track almost all interactions on the website and build predictive lead scores, using set parameters. This tool may not be quite as affordable for smaller businesses.
Sendinblue
Sendinblue has turned into a great digital marketing automation tool that focuses on email marketing and email services utility. With this tool you can easily create engaging emails using drag-and-drop or via one of the mobile-friendly templates. Sendinblue can help you manage email campaigns, send text messages, or save time with automation.
Oracle Eloqua
Oracle Eloqua is a digital marketing automation platform to monitor clients through all stages of the purchasing process. This tool lets marketers plan automated campaigns and personalize accordingly. Eloqua also has a great marketplace with plenty of integrations with third-party services, meaning it can make every step of your marketing process more personalized and streamlined.
Exponea
Exponea unites customer data from multiple online and offline sources. The data is enriched so other 3rd party tools can understand and utilize them for marketing campaigns, custom analytics, and other needs.
LeadSquared
LeadSquared is a cloud-based CRM and digital marketing automation tool. I t is designed to help move leads through the funnel faster. With this tool, users can capture leads via inbound email, online campaigns, website, chat, and more. Additionally, users can set triggers, conditions, and actions to automate their drip marketing.
Sugar Market
Sugar Market, formerly SalesFusion is a sophisticated digital marketing automation platform that offers flexible features set for automating the lead collection, creating campaigns, and more.
Ontraport
Ontraport is an all-in-one business and digital marketing automation platform made for entrepreneurs and small businesses. With built-in tools such as lead scoring, lead nurturing, email marketing, lead gen, task management, and more, Ontraport is a very well-rounded solution.
ActiveCampaign
ActiveCampaign is a three-in-one tool, complete with email marketing, digital marketing automation and small business CRM. Using ActiveCampaign can help you map out exactly what’s happening in your automation. Kindly note that ActiveCampaign uses strict policies on excessively advertising emails that connect straight to affiliate products.
Autopilot
An autopilot is an amazing tool that automates the entire customer journey. It is an easy-to-use visual digital marketing automation platform. Here users can access various marketing channels including email, in-app, SMS, online, and snail-mail communications. Features like Activity Streams, Multi-Channel Journey Setup, Performance Tracking make it unique and stand out!
GreenRope
GreenRope is also a CRM based digital marketing automation platform. It offers all the features to consolidate, streamline, and develop at any rate. This tool’s dashboard allows users to customize colors, icons, and sizes of items in their dashboard. This helps in enhancing creativity as well as productivity. Managing operations, sales, and marketing processes are easier with GreenRope and it lets you visualize your overall performance as well.
Drip
Drip is a digital marketing automation platform created for B2C companies. It’s a great tool for sharing/sending information to customers at specific intervals. It has some email marketing and automation features as well. They include automation workflows, multi-channel marketing, email builders, email campaigns, etc.
5 ways marketing automation helps small businesses
Competing with big brands is really a task for small businesses. One of the major reasons is resources.
Almost 63% of B2B companies find generating leads one of the most challenging marketing goals. In such cases, marketing automation helps a lot.
Below are the reasons why:
- Communicating with your customer gets easier
- Generating leads becomes much less stress- free
- Helps you save a lot of resources
- You are able to control multiple channels from one place
- Your team’s efficiency increases leading to better productivity
