Each and every individual got scared when the deadly virus shredded the economies of the world.

Even the individuals are trying their best to avoid gatherings, maintain social distance and stay away from others rather than actually attracting them.

Usage of dating apps appears to be at the top during the lockdown period with social isolation which was the main factor behind the rise of users getting their accounts on social media and dating apps.

Connecting online virtually was observed frequently and not only among for dating or any other social media but also for working professionals.

No.. The working professionals didn’t start dating and even if they did ; I was talking about the Zoom and Google meet where they had their virtual meetings.

Woah.. Tinder even confirms that there were more swipes on its app on Sunday, 29th march than any other god-damn day in the history of the app.

Though it must have appeared that dating during the time of lockdown is now a part of the current climate and its environment.

While meeting up in-person is not an end game. O yes- I will meet that person no matter whatever it takes.

That’s the basic thought which one gets while getting attracted to someone.

But it was sad as the corona forced everyone to self-isolate themselves and avoid meeting others.

Even at the same moment, quarantine has been naturally increasing and which resulted in an increased capabilities to get connected to their someone special in whichever way it appeared possible.

Video-Chats Helps In Capitalizing The App

In the year 2019, Bumble included the voice and video call functionalities in the app with an aim for helping the users to feel more sustained and certain before meeting an individual in-person.

With the corona outbreak, Bumble has observed and reportedly seen a hype of users amounting up to 21% and their engagement got increased because of in-built facility to make a call.

Hell a lot of virtual dates got increased with these apps.

Investment in dating apps and their capacity for video call increased. The feature has also been tried for others but it did not meet with the lack of interest from all the users.

In its initial phase of communication, video calls appeared much more revealing.

This method of video calls were the best ways to make the individuals aware about their lack of social interaction and now they are even keen to forge all the connections.

Dating apps are highly whirly around the feature of video call.

Even Match.com has been making a move for the same feature and re-introduced its video call feature.

Vibe check permits the users to indulge in a talk which matches via its video without disclosing any personal information.

This will surely make a wide appeal to all its users which might feel right to go on a virtual date though it includes all the personal information of the users.

Plenty of fish has been including the LIVE feature which appears the same with appears the same as that of Facebook Live or Instagram live where a single user goes live and the app notifies its audience.

when the other individuals are live so they can join their live stream and can only make a request to go live and have a video call while others view it.

Expanding The Connections

All the other apps still hesitate to make an investment in video dating and due to its belief where all the interests will gain will be scattered once the coronavirus gets over.

Though there are many dating apps which are still responding to coronavirus and often released the most unique features of all time which aims at delivering the best user experience even at the time of pandemic.

For instance, Tinder has been including its Tinder Passport feature for all its users which is available free of cost.

As earlier it was only available to Tinder plus and Gold Subscribers which permits the users to make the search and helps the user to find its soulmate anywhere around the world.

Tinder has drastically reported an increase in the time duration of conversations at the time of peak period of the pandemic.

Tinder has also seen a rapid increase in its more considered topics for conversations which is thought related to coronavirus as a whole and in a much broader sense it is related to well-being and its current coping mechanisms.

Will Online Dating Change For Good?

It has been strongly analysed that all the individuals are looking for their respective ways to find their someone special earlier when it came to making their quarantine more fun and the rise of such apps.

It also resulted and new apps were launched in the same category which are specifically designed keeping in mind the current situation.

The emergence of dating apps has shifted the focus of individuals from their busy schedule and long working hours to focus on their love life which got lost somewhere before the pandemic.

Dating Ending Into Marriages

Even there are individuals who got married and have kids and their love life can be traced back from their accounts on such apps earlier.

So the perception of individuals for dating apps have been changing in the last few years and they have become highly adaptable.

The dating apps are made for every category of individuals – those who are looking for committed relationships or those indulging in one night stand.

The user just needs to make his call through his finger either by swiping right or left.

The Last Sentence

All the features of the dating apps are significantly evolving as per the needs and demands of the customers.

As in the quarantine period, the dating apps developed features which appeared necessary for the users and which rapidly increased the user reliability and dependency on the app as the video call feature on dating apps appeared a ray of light in the dark during the isolation period.

Delivering the best possibilities can make an app achieve the desired level of success.


Author’s Bio

James Vargas is an experienced business expert, startup business consultant, assistance in trademark registration, Dating App Development and marketing head at Get Everything Delivered. With the 1.5-decade corporate experience, he is now sharing his guidance to start-ups to grow with corporate team building activities and project delivery solutions.