There are few industries that have as much potential for developing loyal, loyal customers as cosmetics and beauty products. Beauty products are a staple in the bathroom all over the world; Whether the person is going to look like “I woke up like this” or the avant-garde “makeup is the art you wear on your face”, almost every woman (not to mention tons of men!) uses beauty products on a daily basis. We just sent you a free eBook on packaging design. This means that if you have a cosmetic or beauty line, you have the potential for serious business. But that also means that if you want to take over this business and take it for you, you’ll need to find a way to break through the clutter, jump off the shelf at Sephora and tell your ideal customer, “This is the lipstick for you! »And the best way to do this is with your packaging. Your packaging is the first thing that unsurpassed beauty shoppers will see.
If your beauty packaging grabs their attention and tells them what they are looking for, they will most likely take your product home and give it a try. If not? It can collect dust on the shelf. But how exactly do you design the packaging that makes your ideal customer scream, “I need yesterday’s redness?” Fear not, 99designs is here with all the information you need to design the packaging that sits on the shelf. and gets your product into your customer’s bag (and ultimately on his face).
Identify your ideal client
It’s important to know who you are developing for. Who is your ideal client? Are they teenage girls as obsessed with glitter as they are with boyish groups? Are they women of color who want makeup that (finally) matches their skin tone? Or are these men who are courageous but want tender baby skin? Maybe once you know who they are, what are they looking for in a cosmetic brand? What will grab their attention?
Define your brand identity
Your client’s personality is just as important as yours. What’s your brand? Are you dark and edgy (like Urban Decay)? Simple and classic (like Bobby Brown)? Luxurious (like Dior)? Affordable (like Wet n Wild)? Who you are, as a brand, and the personality you want to present to your customers will determine what design elements you use in your packaging. Determine How Your Ideal Buyers Buy Your Product You will also want to think about how you are going to sell your product.
Do you sell online or in a store?
Small boutiques or large stores? Your design strategy can change depending on where you fire your products.
Create a mood board for your brand
Before you start designing, you need to create a mood board for your brand. Put together images, colors, ads, and whatever you feel embodies your brand personality; they will inspire you throughout the design process.
Let cosmetics packaging trends inspire you
If you need some inspiration for your packaging design, it’s best to start with the latest trends in cosmetics packaging. Once you know what’s trending at the moment, you can create packaging that focuses on what’s important to your customers right now and speaks to them the right way. Remember, you want to go for a design that’s both modern and trendy, yet timeless and versatile, so your packaging design will look as long as possible.
Intricate line drawings
Intricate designs with fine lines and many details are a timeless, beautiful trend in cosmetics packaging. Floral and hand-made designs work especially well, either skillfully placed in select locations or covering the entire product. If you are looking for something less feminine, but still want something elegant and detailed, a more geometric, clean and cool drawing style may suit you. This trend is perfect for you if your brand pays attention to detail or if you’re looking for a subtle yet beautiful way to showcase what’s inside your packaging by drawing the ingredients you use.
Unique custom fonts
The bold font trend we see in graphic design naturally extends to packaging as well. Unique fonts can add character to your packaging. Typography is the perfect way to express yourself as a brand, and handwritten type can be exactly what sets you apart from the crowd. Whether it’s a retro vibe, a bold statement, or a whimsical style, the unique font is sure to stick in people’s minds.
Bright, eye-catching patterns
With bold stripes and wild color combinations, the bold pattern will make your packaging jump off the shelves. Well-placed, eye-catching patterns make your packaging pop and give your brand a confident, youthful look that sets you apart from everyone else. Especially irregular patterns are a recurring trend that can give your packaging certain benefits. But that doesn’t mean your brand has to be young and loud to exploit this trend: abstract patterns can work for any brand as long as you choose the right colors and shapes.
Cool black packaging with a twist
Black and white cosmetic packaging is a timeless trend that we will never tire of. What’s new in packaging design today is that white was once the overwhelming choice for cosmetics packaging, but now black dominates monochrome packaging. To add an interesting twist, these designs use subtle patterns and tiny patches of color to grab attention. The packaging, which is mostly black, looks luxurious and has a sense of mystery and coolness. What’s more, if you opt for a stylish monochrome design, you can be sure that your packaging will never go out of style.
