It is becoming pretty rare to find bare and natural faces these days. Not only women but men also apply makeup daily. Previously, primarily parties made individuals get appropriately dressed with heavy makeup looks. But, a no-makeup look is quite a trend today, even for regular zoom meetings and hangouts.
Increased demand for cosmetics worked as a piece of good news for new beauty businesses. However, with many famous names such as Sephora, Chanel, Mac, and others, it will be a challenge to pop out. But, packaging can help to overtake the limelight for your Cosmetic Boxes.
The product packaging is the first thing to transform those beauty lovers from a general audience to your regular consumers. If you succeed in grabbing their attention and communicating the exact message they are looking for, then most likely, your cosmetic boxes will get rid of gathering dust on the shelf.
How exactly will you design and wrap those mascaras and blushers for customers to win their hearts? To find a way to put your makeup products into the customers’ bags, we have gathered some inspiring cosmetic boxes ideas and design information. So, let’s get started.
Set Objectives before Designing
Here are a few points you need to know prior to design packaging:
Know Your Customer
It is significant to understand that who will buy your cosmetic boxes. Who will be your ultimate customer? Will they be teen girls primarily into sparkles and glitters, or are you dealing with women of grace who look for foundations that match their skin tones?
Will men be claiming to be masculine but then find interest in baby-soft skin? And once all these points become apparent, you can easily decide your brand tone and attain the packaging accordingly.
Express Your Brand Personality
Similarly, like the customer’s identity, your identity is essential too. What defines your brand? Are you edgy and dark as Urban Decay or classic and simple as Bobbi Brown? Are you an affordable brand such as Wet n Wild or deluxe as Dior? Customers will be interested in knowing you as a brand. Moreover, this definition will be vital to set elements, color combinations, patterns, styles, or even fonts for your cosmetics packaging.
Where are You Selling Your Product?
Considering how your target audience is buying your cosmetic boxes will be necessary. Do you see your brand as an online venture or in-store selling? If in-store, then which kind of shops are you interested in, large retailers or small boutiques? The design strategy will vary depending on where you are shelving your products.
Mood Board Formation
The perfect way to initiate your design will be to create a mood board for your business. Bring together colors, images, fonts, advertisements, and whatever else you feel exemplifies your product personality. All these elements will inspire you through the whole design process.
Take Inspiration from Other Cosmetic Packaging Trends
Inspiration helps a lot in setting your goals. The requirement for little inspiration for your cosmetics line will be the other packaging trends that the world is following. Staying updated with the current trends will always guide you on what the target audience is searching for. Besides, if you pass to cater to their taste, then you will win the game. Try presenting a positive image of your brand via packaging.
It is essential to keep the look of your packaging trendy yet modern. However, the overall appearance should be universally enthralling and timeless. Keeping these things in mind will help you stay up to date and longing.
Below are some of the fantastic designs that are trending everywhere:
Subtle Line Art
Less is more. Inculcating delicate line art and intricate details will never get out of fashion. They look adorable for gifting purposes, so you can also produce custom gift boxes using fine lines in your packaging. Especially, floral designs made with lines put the soul to the tedious makeup cases. OBT Packaging develops unique custom gift boxes using high-quality and more extended durability products for almost all possible purposes.
If the products are unisex, incorporate geometric patterns instead of flowers using a clear and clean drawing style. If your brand keeps an eye for detail, the discussed trend will be a big yes.
Distinctive Custom Fonts
Another important thing is the sensible use of fonts since they play a significant role in delivering your brand image. Unique yet elegant fonts will add character to your products. Typography is the best way to prompt you as a brand. Also, if you opt for hand-lettered fonts, you will surpass the other brands. Be it a bold statement, retro style, or an eccentric flair. A distinctive font leaves a long-lasting imprint in the publics’ minds.
Vibrant Contemporary Patterns
The packaging includes lively color combinations or flamboyant stripes – the use of the bold pattern’s trend will lay your cosmetic boxes in the glare of the public. The correct placement of striking designs will pop your packaging. As a result, your brand will look young and confident, making you distinct from the competitors.
Particularly, asymmetrical patterns have become a repeated trend – pretty able to give your brand a deserved edge. If you keep an eye for shapes and colors, even if you are a loud and young brand, these patterns with abstract touch can be a suitable situation for you. OBT Packaging specializes in CBD-based products like vapes, e-liquids, CBD boxes, vape pens, and several other similar products that need to secure the image and flavor of the product for an extensive period.
Black Packaging with Little Tweaking
White or black cosmetic boxes are the ageless fashion styles that will never make us bored. We saw white as the core of cosmetics packaging, but now black is trending more as monochrome wrapping. They add hints of different colors on black bases to add interesting vibes to it. Black color looks appealing and luxurious, leaving the feel of freshness and mystery. Black tones will also be perfect for the mailer boxes to lower the visibility of any tears or stains. To help your products look timeless, never hesitate to use black.
One can easily find a great variety of quality mailer boxes at reasonable prices at OBT Packaging since they deliver timely and have the best customer service.
Floral, Warm, or Earthy Impression
The stylish retro trend of including warm floral touch or rich and earthy tones in the packaging is the best one so far. This trend gives feminine and sexy vibes with comforting and warm tones. To keep the accessibility alive, combine simple fonts with rich and warm floral illustrations.
Consider Pastel Colors
Minimalism is love. Pastel shades with minimalism are a perfect match. If any design looks harsh, pastels work great to tone it down. Similarly, if pastels appear too soft, minimalist packaging brings a spark to them by making them look modern. Try your hands on both to find the best choice for your brand. Single pastel tone or multiple pastel shades both will look appealing.
Set the style statement with your packaging, and never be afraid of playing differently. It is all about picking up the right colors, designs, fonts, and styles to bring life to those shelf-kept cosmetic boxes.
