If you keep up with the digital world’s pace, you will realize that a website is not enough. Businesses used to prefer banners on the roadside, email marketing, newspaper ads, and Facebook ads to attract customers. Mobile apps play an important role in establishing relationships between customers and businesses. Mobile eCommerce apps are widely recognized for their ability to better understand customers, simply by being “taps away”. An eCommerce mobile app allows business owners to target customers from anywhere and anytime.
What are the advantages of an eCommerce mobile application?
You might be wondering why customers shop online on mobile apps, despite all the statistics. What makes mobile shopping experience different than a desktop or mobile browser?
Don’t worry. We are here today to talk with you about what eCommerce apps do and why you should consider developing one for your online shop. Let’s get started.
Improved brand recognition
Mobile eCommerce app development offers many benefits, including increased brand visibility. It’s also the greatest advantage of mobile eCommerce.
Brands can connect with customers using a mobile eCommerce platform. Most consumers spend a lot of time on their phones. Users get annoyed faster when they see small screens. In fact, 32% of users will uninstall apps if they find the app difficult to use. This can lead to poor user experiences. Brands should provide the best mobile app experience possible to their users.
Improved Marketing Communication
Customers can stay connected to brands 24/7 with mobile devices. These mobile devices have made it easier for customers to interact with brands, receive information and shop online. Customers are increasingly using mobile devices to shop online. Businesses should include these devices in their marketing strategies. This will improve the interaction between customers and brands.
Brands must provide constant and consistent involvement via mobile eCommerce to harness the power of connected customers. Mobile commerce can be used to help customers stay connected to the brand and offer discounts and coupons to customers.
Enhanced customer experience
Customers who are trendy want consistent, personalized experiences throughout their relationship with brands. This is not possible if you rely on websites to communicate with your customers. Mobile apps are a great way to ensure your customers stay loyal. Hire the best ecommerce app development company in Mumbai for better app development services.
You can combine the power of emerging technologies like Machine Learning, Artificial Intelligence and VR with a mobile eCommerce app to gain valuable insights about your users.
- What are your customers’ favorite things?
- Which time are they most likely to shop online?
- What time does it take for them to make the purchase decision?
Once you have the answers to these questions, you can offer your customers an optimized shopping experience that will increase your sales.
Increased visitor engagement
You can also take advantage of the devices of your customers. To simplify navigation and increase customer engagement, you can integrate features from users’ smartphones with your application.
- GPS It allows an application to determine the user’s current location. You can add a feature to geotag the customer’s address to eliminate the need for manually entering shipping information.
- Camera
Many websites allow customers to take photos of their purchased items and upload them via an app to the social media accounts. This allows you to show the product in person, which can increase the chance of a sale. - Microphone
This will allow your users to easily communicate what they are searching for, which will help speed up their search.
Higher conversion rates than web
Mobile eCommerce apps are undoubtedly a great way to increase conversion rates. This is, of course, the most important thing as it contributes revenue.
You might be wondering, eCommerce business owner, why would you need a mobile application? You will find the answer to your question “better conversion rates”. Customers want a seamless buying experience when they shop online. You can satisfy their wish by creating a mobile application. Let’s look at more reasons your business should have a mobile application.
- Certain mobile features, such as push notifications, assist in conversions.
- It stores all information about customers, including payment details and shipping details, for simple checkouts.
- Mobile apps also use features such as cameras to place orders.
- A mCommerce app can also integrate mobile wallet apps to simplify the checkout process.
Increase the average order value
It’s difficult to pinpoint what drives customers to spend more when shopping online from your eStore. However, we will summarize a few of these factors.
- Push notifications
It notifies users of special discounts, sales and deals or when the item is back in stock, as mentioned above. - Simple Payment
There may be many payment options. You may allow them to add the card they prefer for faster transactions. - Order in One Click
It’s easy to use the app and make checkout simple. You should give your customers one button for a quick ordering option.
Reduce cart abandonment rates
We can see that mobile apps have lower abandonment rates than other platforms due to their simple checkout process. It stores payment and shipping details, which allows users to complete checkout in just one click. Customers can complete checkout quicker and with fewer distractions.
Users who don’t know what they want and don’t have the right information to access a store will often abandon their purchase. This behavior is influenced by the desktop version of your website, which does more than just mobile apps. Customers who visit your eStore through their mobile app should be well prepared and will likely purchase from your store.
Customers Get a personalized shopping experience
You can also include suggestions and prioritize features that will help you provide a personalized shopping experience for your customers. The app’s information may be used to your advantage.
Loyal customer base
Mobile apps are a great way to engage customers. Make sure your brand provides contact information and product details so they can make a purchase. Here are some ways to increase customer loyalty using a mobile eCommerce app.
- You can create a consistent brand value by maintaining a visually appealing layout on a mobile platform. This will allow your customers to become accustomed to it.
- Recommendations, discounts, new collections, sales and bonuses can be a way to encourage customers to return.
- Chatbots and live chat can be used to communicate with consumers 24 hours a day.
Increase retention rates
Let’s talk about some great ways to increase client retention using your mobile app.
- Exclusive Content
The offers may be implemented by you if they are only available via a mobile app. - Reward System
Loyalty programs can help customers return to your store again and again. You can offer your customers a loyalty program that allows them to earn points and win free items, first access to new seasons or bonus on future purchases. - Advanced Support
Well, good customer service goes long. Your customers and your store should communicate well. Customers should have the option to resolve their problems in the app via chatbot, live chat or email.
Higher efficiency and higher revenues
A mobile app that is intuitive and has the right concept and functionality will attract more customers. This leads to higher profits and increased orders. Businesses can also use push notifications to provide information to customers and encourage them make immediate orders.
Wrapping up
It’s not easy to have an eCommerce store that succeeds, but you need to take advantage of every opportunity to help your business reach its goals.
You may decide that eCommerce mobile apps are the best and most effective way to develop your business.