Digital Marketing

What is the Importance of ORM in Digital Marketing?

Online Reputation Management Services (ORM) is about tracking and optimizing how the brand is managed online. It means looking at and evaluating what a potential customer, reporter, or partner, while doing a Google search, can find about your brand, your employees, or your product/service. What are they going to expect when they look for you, before they ever land on your website or pick up the phone to call you? And are they going to like it? The simpler saying: Does your web presence work for or against you? This...
Digital Marketing

5 Method to Get Quality Backlinks for Your Website

With more than 200 + criteria for Google search engine ranking, backlinks are still a key factor. The Google algorithm also considers the backlink profile as a factor for increasing the search engine result page (SERP) ranking of keywords. Since they are so important for the ranking of key phrases, you do not want to miss the chance to rank your website higher using a link building strategy. Using a white label to achieve a strong backlink portfolio or we say that Ethical SEO Services is difficult but very fruitful,...