Are you looking for a complete guide to generating organic traffic in the Middle East through Arabic SEO? Then, you have spotted us correctly here. So why Arabic SEO? Before moving on to marketing strategies, let’s know about Arabic culture and how important the marketing campaigns are. Knowing the target demographic and culture helps in the marketing strategies. It is apt for Arabic SEO too. It helps choose the accurate target for the marketing campaigns and benefits you by saving money and time. Also, it helps you to focus on your SEO efforts, which paves the way for a good return on investment for your business.
Arab region and Mobile SEO
Do you know that approximately 95% of the organic traffic in the Arab region is from mobile SEO? The majority of the business owners work hard to make more desktop audiences which is less than 5% of the total visitors. It is important to focus on making websites fast loading, easy navigation, and light.
Also, the machine translation on a site can make the mobile website elements break in Arabic. It further paves the way for a visitor to purchase their gadget. One of the important factors to note in Arabic SEO is that a native Arabic translator must do the translation and CSS styling.
Factors that determine Google’s rank in the Middle East
It is undeniable that choosing the country to focus your marketing is important. Some of the companies target clients with discretionary income. Thus, we suggest you target the following countries to perform Arabic SEO campaigns.
- UAE
- Saudi
- Kuwait
- Qatar
- Oman
- Bahrain
The number of companies performing Arabic SEO is limited. Thus it is not challenging to rank on the search engines as expected. It is advisable not to target keywords depending on the search volume. Instead, do on the viewer’s intention. Also, you should add some of the keywords that sound like converting, for example, buying, signing up, etc. The next step is to target Arabic keywords with a higher search volume that focuses searcher’s intent.
Let’s check out the elements that are quite important for getting good organic traffic and Google ranking through Arabic SEO.
1. Arabic Keyword search
If you know how to search for keywords in English, things will go better than expected. Arabic keyword search is similar to English keyword search, and the only difference is the language understanding. While opting for Arabic SEO services from a professional company, they know every nook and corner about researching the Arabic language keyword and Google Ads planner or other third-party software.
The professional company you choose performs advanced research to know the important and relevant keywords. The keyword research is done by listing the keywords using sales, offline customers, customer support, etc. The final list must be filtered and categorized into relevant, branded, transactional, informational, etc.
Do not translate the keywords from English to Arabic. Instead, localize the keywords to avoid ineffective targeting. Some local companies translate the English keyword to Arabic, and the result will be losing relevant traffic to the site. The translated word may change the entire meaning, which is sometimes misleading. Arabic keyword localization must be done by paying attention to Arabic slang.
2. Arabic SEO strategy matters
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Know the consumers
The first thing in building an effective Arabic strategy is to understand the target audience in the Arab region. Do you know that the Arab people are unique in their culture and habits, influenced by their religion? So, the companies are unlikely to ignore the factor of success in this region.
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Defining the market
you can divide the region into various sections and check the top market to optimize the particular region. For example, if your top market is in the United Arab Emirates or the Kingdom of Saudi Arabia, optimize the content with keywords to match relevant ones.
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Cultural knowledge and language understanding
Consider the local culture and factors that influence your marketing moves and optimize your website. Know the trends, slang, marketing notifications, and local Arabic language.
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Competitive keyword search
Analyze the keywords used by the market competitors, their ranking, backlinks, domain authority, and competition level. Also, check for any gaps in the site for content and maintain a plan for the best strategy.
3. Optimize the content
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On-page optimization
Do not translate MetaData; instead, get help from a native SEO consultant in Dubai to create titles and descriptions. Use the keywords in the meta tags and content without relying on English SEO. Whatever media you use, optimize those to rank on top under search engine videos and images. Are you running an ecommerce business? If so, it is high time for product localization using some Arabic keywords. Some sections to include Arabic keywords include product description, shopping cart, videos, images, etc.
If your website is multilingual, it is important to use proper language tags. Duplicating the content is not good for ranking; hence you should not translate the English content into Arabic. Check for any sitemap or broken links to know if it directs you to the contents in English.
- Local domain name
One of the important factors in getting the top rank on the search engine results page is a local domain name. Choosing an Arabic domain name that helps you get benefits from local search in the particular region is good.
4. Quality content marketing
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Targeted keywords and content
keyword ranking can be enhanced by implementing a long-term strategy for optimizing the content. Content is the fuel to your website to draw the attention of visitors. It is not advisable to depend on a localized landing page to support ranking.
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Don’t forget to answer the queries
The best tactic for Arab SEO is to answer all the queries that have been asked on social media and on quora too. Providing answers directs the readers to your website if you have given links with relevant keywords in the answers. You can provide long-tail keywords in the answers, which play a major role in the organic traffic in the Arab region. If the informative and technical contents are missing, long-tail keywords will do their role.
5. Local business verification
If you want to implement a successful SEO strategy for your business, listing in Google My business is important. If Google verifies your business, it increases the chances of displaying in Google Maps and local search results.
6. Arabic SEO tools
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Region-wise tracking
It is suggested that your Arabic website must have separate Google Analytics and SEO tools. Region-wise tracking helps to track efficiently.
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Implement Local metrics
If you approach professional SEO agency in Dubai, they will help you know that the online behavior in each region is different from one another. Thus each region requires separate metrics to analyze KPIs efficiently. You can customize the metrics depending on each region, and from the knowledge you gain from that, it is possible to fix a marketing strategy in the Middle East.
Conclusion
So, what is the most effective way to get organic traffic in the Middle East? Without a doubt, we can say it is Arabic SEO. Every marketing strategy will be successful if you build a consistent and long-term organic reach. With this in consideration, Arabic SEO is considered the main factor in attaining success in the Middle East.
Arab regions have been focusing on social media traffic without considering SEO during the past few years. But, with the right knowledge about the importance of Arabic SEO, things have changed a bit. The new update rolled out by Facebook has helped many organizations in the Arab region to see search engines as the main source of generating traffic.
If you are new in the ecommerce business and want to start an Arabic website, you are on a good track as you have already read all the valuable factors mentioned above. Implement every one of those and come back to us how you could take your business to the next level.