Domain authority (sometimes referred to as “domain rating”) provides an instant snapshot of the SEO health of your site. When you launch your site, you usually don’t have any domain authorities and if your site is as large as Wikipedia the domain authority is closer to 100, with the rest of the websites falling somewhere in the 1-100 scale.
Domain authority (DA) score is an automated score compiled by Moz which is generated by an algorithm that evaluates the credibility of a website in relation to its ability to achieve a high rank. For example the website with a DA of 50 or more is more likely to be ranked for a competitive search phrase than an DA with a value of.
While Google’s PageRank does not use DA as an element of ranking on its own, it’s an important measurement and digital marketing KPI to aid in determining the performance of your site. As the founder of two digital marketing companies I’m frequently asked what DA signifies as well as how to improve it. In this article, I’ll be able to answer all of those questions, and more.
Domain Authority
Based on my years of experience I’m convinced that the reputation of authors and content, as well as the diversification of links (i.e. the fact that they’re getting their content from reliable websites) are also factors.
Because DA is a logarithmic number, it’s not likely that improving any single factor can boost your DA in the same way as a different factor on its own. For instance, increasing the organic traffic you receive could raise the DA between 30 and 31, and the improvement of another aspect could boost it to 35. Domain authority
How To Assess Your DA
Your DA is an approximate score, which means you must consider it in relation to other websites that you are competing with. List the websites that are listed just ahead of and behind you on the search pages (SERP) for keywords that you rank for. Look at your DA (or their DR) by using the keyword research tool. The most common ones are:
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Since these companies provide trials at no cost or for a nominal fee which allow you to determine your DA without having to pay a dime (as as you decide to cancel your trial following). At present, Moz also allows you to look up how you are doing on your DA (among others KPIs) with their SEO analysis tool for free.
How Is DA Calculated?
DA scores are composed of several ranking signals which are rolled into one number on 100 points. As per Moz the ranking signals are:
Based on my years of experience I’m convinced that the reputation of authors and content, as well as the diversification of links (i.e. the fact that they’re getting their content from reliable websites) are also factors.
Because DA is a logarithmic number, it’s not likely that improving any single factor can boost your DA in the same way as a different factor on its own. For instance, increasing the organic traffic you receive could raise the DA between 30 and 31, and the improvement of another aspect could boost it to 35.
What Is A Good DA Score?
Be aware that DA scores can be a comparative measure that you must look at in relation to other domains your business competes with. While the DA of 35 may be adequate to compete in certain niches or industries but it may not be enough for other areas.
There is therefore no definitively “good” DA score that can be used as a reference. According to my professional view however, anything in excess of 50 is as competitive, regardless of what sector or niche the company is located in.
The following list demonstrates that the nature of logarithms is a key factor in DA score calculation. You can observe from the numbers of Ahrefs ( via Search Engine Watch) below there’s a substantial distinction in the amount of approximate domains that refer to each other, which separate DA score different tiers:
The above figures generally are based on my professional experiences. Websites with moderate-to-high DAs typically have domains that refer to them reaching the tens or thousands of thousands. If you’re looking for to have a competitive DA score increasing the number domains that link to yours could aid.
How To Improve Your DA Score
In general it is possible to improve your SEO ranking (and the DA score) by creating high-quality quality, well-researched content. You can also boost your DA score by performing an audit of your link with a keyword analysis tool like Moz, SEMrush or Ahrefs.
After you’ve completed a thorough link audit, you’ll then be in a position to eliminate or deny backlinks from spam networks , or sites which employ black-hat SEO methods. This will result in a boost.
Thencomes the difficult part: organic link-building , and publishing great content. In a previous post I covered how to create and implement an effective link-building strategy. I recommend this method because it is a safe way to avoid black-hat SEO techniques that could hurt your rank
while describing the basic principles of getting “link juice.” In simple terms as much link juice being
directed towards your website more traffic you get,
the better your DA will be.
In addition to link-building,
an crucial aspect to improve your DA is to publish more often and
to ensure its quality is higher than other content posted by your competitors. If you publish correctly formatted,
error-free, and thoroughly-cited regularly throughout the week it is likely that you’ll notice a DA increase after several months. The most important thing is to offer quality —
if the content isn’t providing something of value to the user then you’ll not be able to score any links,
and consequently
your DA won’t be affected positively.
Conclusion
The rank of your website is contingent on the way you build it. From my experience that DA/DR scores are always precise and are useful tests to determine the reliability, strength and credibility. To make it better the way you present your site,
you need to invest a bit of elbow grease into your site to improve the quality of your website.
In addition to link-building,
an crucial aspect to improve your DA is to publish more often and
to ensure its quality is higher than other content posted by your competitors. If you publish correctly formatted,
error-free, and thoroughly-cited regularly throughout the week it is likely that you’ll notice a DA increase after several months. The most important thing is to offer quality —
if the content isn’t providing something of value to the user then you’ll not be able to score any links,
and consequently
your DA won’t be affected positively.
you’ll then be in a position to eliminate or deny backlinks from spam networks , or sites which employ black-hat SEO methods. This will result in a boost.
Thencomes the difficult part: organic link-building , and publishing great content. In a previous post I covered how to create and implement an effective link-building strategy. I recommend this method because it is a safe way to avoid black-hat SEO techniques that could hurt your rank
while describing the basic principles of getting “link juice.” In simple terms as much link juice being
directed towards your website more traffic you get,
Start with your content , and your links. If you’re able to focus on creating or outsourcing top quality content, the referring links will naturally grow over time. It’s then about staying on the right track and letting them accumulate as your DA climbs the ranks.