The top 20 fashion bloggers on Instagram collaborate with the world’s biggest companies and have a combined fanbase of over 55 million followers, ranging from blogging to fashion superstardom. Fashion and beauty firms are witnessing growing engagement rates quarter after quarter, according to a data analysis firm. Many of Instagram’s best brands are turning to sponsored content with social media influencers, despite the fact that some brands can’t pay Instagram’s monthly ad budget.
With over 1 billion users, Instagram has quickly evolved from a simple photo-sharing app to a key marketing platform for businesses. Instagram Stories’ debut has also enhanced the platform’s appeal, with two out of every five Instagrammers utilizing the feature on a daily basis. Given Instagram’s rapid growth, it’s no surprise that the Instagram influencer marketing sector is expected to surpass $2 billion in 2019.
Meet today’s most popular fashion bloggers on Instagram:
1. Chiara Ferragni
Chiara Ferragni, the voice of The Blonde Salad, is one of the most well-known names in fashion blogging. Ferragni’s blog, which she started in 2009 as a way to share personal ideas, has subsequently developed into an $8 million company. Chiara created her own shoe brand, Chiara Ferragni Collection, similar to other Instagrammers who explored greater business enterprises. Her Instagram page, @theblondesalad, serves as a visual diary of her unique style, featuring lifestyle, travel, and fashion images. Among others, the Italian blogger is the face of Lancôme and Pantene. Among the likes of Beyoncé, Rihanna, and Serena Williams, the Financial Times has listed her as the world’s #7 largest influencer.
2. Camila Coelho
Camila Coelho is a beauty and fashion influencer from Brazil. Her Instagram page is full with bright photos of fashion, beauty, and lifestyle. In September 2015, Coelho released her signature makeup range, Nightlife, and has collaborated with companies such as Coach and Dior.
3. Lydia Rose
Lydia Rose is a fashion blogger from the United Kingdom who has been sponsored by brands such as Boohoo, Lulu’s, Asos, Windsor Store, and others. She distinguishes herself from other fashion bloggers by creating constant material by recording fashion-focused short videos, mostly from the neck down. Her signature content style and informative how-to-style series helped her develop her following to over 2.7 million people, with a 3.8 percent interaction rate. Her YouTube channel also has approximately 100,000 subscribers. Ensure to check out these waist trainers.
4. Danielle Bernstein
We Wore What began as a street style blog in New York City and has since developed into Danielle Bernstein’s personal fashion diary. The Fashion Institute of Technology graduate, now 26, chronicles her sartorial existence in the never-sleeping city. Bernstein epitomizes New York City style through collaborations with both local and national businesses and has over 2 million Instagram followers.
5. Jenn Im
Calvin Klein, Lulu’s, Sephora, Revolve, and L’oreal have all recently sponsored this LA-based blogger. Jenn became famous after launching her “Clothes Encounters” YouTube channel in 2010, which now has over 2.3 million subscribers. She just launched the fashion label Eggie, which she describes as an extension of her ever-evolving personal style.
6. Janice Joostemaa
Janice used to be a struggling model who found solace in fashion and beauty. Fashion and beauty have become her career, with over 1.3 million followers and one of the most identifiable aesthetics on the app. She credits her success as an influencer to building her brand when the app first started, and she has subsequently received sponsorships from big brands such as Nordstrom, Mercedes-Benz, Lexus, and Dior.
7. Negin Mirsalehi
Negin Mirsalehi, the founder of Gisou, has worked with brands such as Lulu’s, Revolve, Prada, and others. The Iranian blogger was named the 2018 Influencer of the Year by Revolve, marking the second year in a row that she has earned the title. She’s also worked for Harper’s Bazaar and was just named one of Forbes’ 30 Under 30. Her Instagram account has a whopping 3.65% interaction rate.
8. Aimee Song
Aimee Song (Song of Style), a blogger located in Los Angeles, has a background in interior design, which shows in her wonderfully chosen content. Her love of fashion led her to start blogging in 2008, and it has since grown into its own business. The song is a Dior and Revolve Clothing brand ambassador.
9. Julie Sarinana
Julie Sarinana, who attended the Fashion Institute of Design and Merchandising and is the author of the lifestyle blog Sincerely Jules, is another Los Angeles-based fashion influencer. Her clean and uplifting Instagram material reflects her self-description as a “creative type.” Julie has collaborated with high-end retailers such as Nordstrom and Billabong.
10. Blair Eadie
Blair Eadie’s blog Atlantic-Pacific is regarded as one of the first and most creative fashion blogs, blending “east coast prep with west coast style.” Blair has modeled for CoverGirl and collaborated with a number of fashion labels, including David Yurman, Anthropologie, Ray-Ban, and Nordstrom, in addition to her work as a merchandiser.
11. Sara Escudero
Sara Escudero, a fashion and travel influencer, is the creator of the Spanish blog Collage Vintage. She has worked with Dior, Anthropologie, and Pantene with the help of her photographer boyfriend as a business partner. She’s also a member of the Revolve sisterhood, and she and Sincerely Jules was nominated for the Revolve 2018 BFF’s of the Year award.
12. Chriselle Lim
Chriselle Lim is a fashion designer who has made a name for herself. She started TheChriselleFactor.com to document her personal style as a fashion stylist, and she also managed a YouTube channel with over 760,000 subscribers. The Chriselle Lim Collection, her own label, was featured in a few Nordstrom stores. She has now collaborated with a number of high-end fashion houses, including Dior, Gucci, Fendi, LV, Valentino, Cartier, MiuMiu, and Versace.
13. Gala Gonzales
Gala Gonzales, who started her blog Amul in 2007, is regarded as the first Spanish fashion blogger. Her most well-known roles include fashion designer, model, and socialite. She is also the niece of Adolfo Dominguez, a Spanish fashion designer who has a line under his name. She has worked with Maserati, Bulgari, Dior, Hugo Boss, Kiehl’s, and Chanel, in addition to a recent DKNY campaign.
14. Christine Andrew
Christine started her blog Hello Fashion in 2011 to showcase her elegant and laid-back style. Vanity Fair’s Best-Dressed List and Who What Wear have both featured the Utah-based top fashion blogger, who was once rejected from FIDM. Her Instagram page is full of heartfelt family images, ambitious trip destinations, and elegant everyday wear. She’s a well-known influencer who’s worked with companies including Volvo, Google, HP, Saks Fifth Avenue, Shutterfly, and Amazon. Ensure to check out these corsets.
15. Elle Ferguson
Elle is a fashion influencer from Australia who has worked in worldwide visual merchandising. She is the owner and creative director of ELLE EFFECT, as well as the co-founder of the They All Hate Us blog. It was named the 2017 Woman of the Year – Social Media Fashion by Cosmopolitan. She has collaborated on product lines with Billabong and Quay, as well as influencer marketing initiatives with Sephora, Dior, Acer, and Fossil.
16. Hailey Elefante
Halley Elefante, a fashion Instagram blogger based in Ohau, has worked with brands such as Billabong, Herbel Essences, Colgate, Wendy’s, and Macy’s. Her enviable Instagram page is full of beachy, daily clothes that go perfectly with her moniker, and her funny words set her apart from other fashion influencers. She’s also been highlighted in Vogue as a spotlight influencer.
17. Jamie Mansfield
To name a few, Jamie Mansfield has worked on ads for American Express, Lyft, Nordstrom, Abercrombie & Fitch, and Sephora. She has worked with Revolve, one of the top ecommerce fashion retailers, on a regular basis. Travel, modeling, beauty, and fashion influencer categories have merged more than ever before. Jamie Kidd, a “travel blogger & model” with a page full of photos, is an excellent illustration of this.
18. Mary Lawless lee
Mary Lawless Lee is a Nashville-based fashion blogger who is the first influencer to ever collaborate with Bloomingdale’s. She used to be a nurse, but now she operates the Happily Grey blog, which has over 130,000 monthly visitors. Coach, Michael Kors, and Net-a-Porter are among her long-term brand supporters.
19. Marianna Hewitt
As a lifestyle and beauty blogger, Marianna Hewitt has proceeded to build a personal empire. Marianna, the creator of the Life With Me blog, was named Influencer of the Year at the 2017 WWD Beauty Inc Awards and has a Sephora face mask brand. Pantene, Armani, and Nordstrom have all sponsored her lifestyle and fashion shoots.
20. Gabi Gregg
Gabi started blogging in 2008 on her Gabi Fresh website, but it was only in 2012 that she became famous. She’s since launched her own lingerie and swimwear lines. With her best friend and fellow influencer Nicolette Mason, she just founded the plus-size clothes business Premme. Gabi has collaborated with well-known companies such as Visa, DSW, Express, Uber, and Target.
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