A business’s eCommerce web design company is often the first thing potential customers are presented with when they want to engage with the business online. The ideal situation is for a user to be converted into an actual customer, and the eCommerce website is there to fulfill this purpose.
It should be eye-catching, easy to navigate, should pull all the important or best-performing products or services on display, and invite anyone to at least take a look and do some online window shopping.
Not all websites are created equal, though, and many eCommerce can fall into the trap of not being attractive enough to capture a user’s attention. Missouri University of Science and Technology ran the numbers, and through a study, they reveal that it takes 200 milliseconds for users to make their own conclusions and form impressions about a website.
With this short time frame, it is indeed a challenge to capture the attention of people. If a business’s eCommerce site isn’t doing well, then it’s high time to evaluate the reasons behind this, and completely overhaul the site design to make sure it does better. This is what an eCommerce web design company does best.
Reasons why an eCommerce website isn’t doing well
Going through this list and knowing what to change is the first step for businesses, so they can improve the customer experience they are delivering online.
Bounce rates
One of the first things businesses should check out is their site’s bounce rates. If an eCommerce site has high bounce rates, then this should be a signal that an overhaul is necessary.
Bounce rates refer to the percentage of users who only visit one webpage on a site before leaving, meaning they’re not interested enough to check out at least one more page. Many reasons could play into this, including the slow page loads, unfriendly menus and navigation, or just uninteresting products overall.
Businesses can enlist the help of a professional eCommerce web design team to fix the issue and refer to Google Analytics to figure out user patterns like how many pages per session the average user checks out.
Slow webpages
Another reason to redesign a site is if it has slow web pages. It’s off-putting to many customers to have to wait for more than five seconds before a website loads fully – even when they’re on fast enough internet speeds.
In a fast-paced world, plenty of people simply don’t have the time to wait for pages to load up, and this wait time just stacks up if they have to navigate to a product they wish to view but have to crawl through several more pages to get there.
Businesses should consider using software to check page loading speeds, in order to improve user experience. Even if an eCommerce site is eye-catching and well-made in terms of design, slow loading speeds can be incredibly detrimental to the experience.
Poor user experience
If the website does have excellent load times but is designed in an incredibly convoluted way that it will just be a chore to go through it, then it’s definitely time for a redesign. A well-designed site should have the user experience in mind – it provides neat categories for users to find what they want.
Users only need to do a few clicks to deliver them to the product page that they’re looking for and should be shown similar products that they may be interested to explore. Too many buttons, too many menus just to get to a single item, ineffective sorting, and filtering options, and other similar problems can detract from the user’s overall experience, and lead to high bounce rates.
Businesses should also keep in mind that this includes mobile site design. An eCommerce site should be slick and responsive on mobile so that mobile users will have an easier and more convenient time navigating through it and getting to their desired product pages.
Poor quality content
A site might have a great interface and fast load times, but still, there are not enough people checking the products out. The problem might lie there – the products themselves. Selling products depends on being able to describe and show them in such a way that even if the user doesn’t necessarily need them, getting is a choice they’ll be happy about.
If the information businesses list on the product is generic, and the copy is not engaging and perhaps even quite stale, then the likely end result is that a user won’t be buying any product at all. Businesses should consider improving their product descriptions with fresh and unique copy, incorporating keywords relevant to the offerings, to make sure that users will at least want to consider getting these products.
Security issues
Finally, if an eCommerce site is experiencing security issues, then it’s time for a change. People will naturally leave a website that’s not secure. Security should in fact be one of the main concerns of an eCommerce site, not just on whether or not viruses can make their way through the pages and into users’ systems, but also considering that people will put in their payment details and leave sensitive information like addresses should they decide to purchase a product.
A website that’s prone to hacking will likely not get customers at all, especially when people are highly aware of the possibility that their information can be stolen. Businesses should make sure that site security is one of the things they fix and maintain in a robust manner.
A good eCommerce site design equals success
It goes without saying that eCommerce sites that are effective in drawing in and keeping customers are successful in what they set out to do. They attract people, invite them to explore the site and check out products, and entice them to make a purchase or two while presenting them with other products that might be of interest to them.
An eCommerce website is not just about the design but is also about product copy, site security, and various other factors to make the user experience as optimal as can be. An experienced eCommerce web design company can bring the best out of any business’s eCommerce site and can help turn high bounces and single clicks into steady traffic and a solid customer base.
Best Tips for Ecommerce Web Designers
Alternatively, you can work with a freelance web designer, or you can hire a web designer who does all the services to express your identity on the Internet, known as a website.
The first reason your website gets involved is the internet. There are many web designers. So if you are looking for a great web designer, the first thing to check is quality-centric service design. Most famous web designers don’t know whether to choose an internet host simply because they are the most popular or because they offer cheap web hosting.
A web designer can get the job done independently. Or even as a member of a company involved in designing a particularly skilled shop. For example, if you want a non-profit website, a non-profit web designer is the right choice for you.
Ecommerce website design is a very professional endeavor. If your website design fails to attract and change visitors, it means your site will need to be improved.
eCommerce Web Design Company
As a business owner, you need to choose an eCommerce web designer who can understand the work of an eCommerce store design. Great designers know that design and SEO go hand-in-hand.
They’re creative people and have to think outside the box. A great web designer should be able to understand emerging market trends, anticipated changes in website design, current and future trends, and the latest website development tools.
Your website design provider must use the Social Media Marketing option. Any knowledgeable web design company will help consumers in many ways. Great web design companies have great search engine optimization skills to Show your website It is always popular to go for a good web design company made up of dedicated and experienced employees.
In order to build a website or presence on the Internet, we would like to hire a web design company. Make sure that the web design company has to have a group of experienced web designers, developers, programmers, and testers, etc so that you can secure all sorts of services under one roof.
A seasoned web design company will have a good internet site. As they have created for different clients, new website design companies are popping up all the time.
Benefits of eCommerce Web Designers
The web allows us to market our services and products worldwide. But in order to get real sales, we need to build relationships that build enough trust, loyalty, and passion.
Eco-friendly web hosting is becoming more and more popular for corporate websites that seem to adopt environmental policies. To compete with the world’s biggest bands, websites are encouraging bands to expand their huge online fan base through pay-per-view.
For example, a website for a company that produces and sells luxury items should look luxurious too.
If all websites look the same, there is hardly a chance that visitors will remember a particular site. Your website should have an ideal architecture with easy-to-use navigation buttons. In order to get excellent traffic to the website, it is necessary to make the website attractive.
First and foremost, you should find a video site that offers you a way to make your own videos. This is due to the fact that the site must be unique. E-commerce websites are just as great as digital stores.
A specialized site designer can give a completely different idea of a site if technically good. A website is your internet address where you can reach customers from all over the world no matter what angle you are.
In many cases, you can use your website for a lead generation tool that is not involved in online financial transactions. Yes, it is true your website is online. But you still want to provide great customer service online.
There are different types of websites such as e-commerce sites, social media sites, CSS website templates, and many others.
