Presently, most business owners erroneously assume that Google would easily figure out their webpages and list them on its first SERP. What they don’t understand is that increasing traffic on your site is much more complicated and Google has several severe limitations.
Hence, any website that wants to rank high on Google SERP and generate high organic traffic needs to adopt new SEO strategies over the more basic SEO. With the recent update to Google’s algorithms and the integration of machine learning to Google search, SEO has changed from the simple process it used to be to become harder to perfect.
Apart from SEO point of view to increase traffic use some lead generation methods, digital marketing, social media sharing to reach the more and more people. In case of online business like fashion, grocery, medicine and more, then watch on your competitor activity. Amazon is big competitor and contains large amount of data for such business so collect data using amazon data scraper, analyze it and make future plan to increase users.
To help you rank high on Google and increase traffic on your site, we have compiled some tips that will help you increase traffic on your website. Let’s explore!
1: Carry Out Your Site Audit and Analysis
The first tip to discuss is website audit and analysis. This will help you to understand the current state of your website, the shortcomings, and what needs to be done to improve upon the current state. A website audit is an examination or analysis of the performances of webpages before undertaking any new strategies on the website.
A website audit would help business managers to determine whether or not their website is optimized to generate traffic, and if not, how they can improve their website to increase its performance.
There are four assessments to consider during website audit and analysis.
Website Performance Audit
This assessment focuses on how visitors navigate your webpages/blogs and their related content. Asking yourself the following questions can help you evaluate your website for optimization:
- Are your webpages optimized for maximum usability?
- What’s your website’s overall speed?
Content Audit
The next step is to analyze your web content to ensure it is meeting visitor’s needs or solving their problems. Answering the following questions can help you with the assessment:
- Is your web content of high quality?
- Is your web content SEO-optimized?
Conversion Rate Audit
Creating high-quality, SEO-optimized content is not enough but understanding what happens when visitors are on your website is what really counts – this helps you to measure conversion. Ask your:
- Is your website optimized for lead generation and conversions?
- Did you include actionable CTAs in your content?
- Do you have any landing pages or conversion forms on your website?
- Do you have marketing offers that appeal to your visitors?
If your answer to these questions is a no, you are missing opportunities. If yes, then how optimized are your CTAs, landing pages, and marketing offers?
Technical Audit
Once the first three audits have been conducted, then it’s time for technical assessment, which will help to maximize your website’s UX. Here are some pertinent questions and you may need a website designer or developer to help you with the answers:
- Is your website design responsive to various screen sizes?
- Is your website error message free?
- Are your website URLs optimized?
- Does your website have too much flash or JavaScript?
- Is your site structure SEO-optimized?
- Did you define how your webpages should be crawled and indexed by google?
2: Create Content That Ranks for Search Query
You probably have heard it several times that content is king. That’s why content optimization makes the second strategy for increasing traffic to your site. By promoting your content strategically, you would not only make the front page on search result pages but also the top position on the first SERPs.
Ensure that your webpages/blogs contain content that follows the best on-page SEO practices. While conducting your keyword analysis, review which keywords would generate the most traffic and leads.
Consider the length of your relevant content and how well to factor keywords into it. Include keywords into you’re your URLs, page titles, Meta description, and content in a relevant manner.
Note, sometimes a keyword or search term may have a particular meaning to you, whereas it could have an entirely different meaning in Google.
So, to ensure your target keyword or search terms are aligned with the main business objectives, you must understand both the search intent behind the keywords and what is required to rank for the keywords. Use data scraping services for collect meta data from competitor’s website.
Aside from using keywords, content optimization involves creating content with the human in mind i.e. your content must be clear and concise, avoid jargon in your content, provide accurate information in your content, and cover related subtopics.
So you must always keep these in mind from once you begin creating your content. Use proper H1 tags to improve the overall readability of your content, and name any image file used appropriately.
3: Build Authoritative Links
Building authoritative links involves adding links to any of your webpages to other famous websites – off-page SEO. Note that Google would rank your linked webpages on SERPs based on the quality and relevance of your backlinks.
You can give your website an instant boost by simply linking to their webpages from an existing high-authority website. According to expert digital marketers, about 75% of SEO strategies are off-page. More so, building authoritative links is still one of Google’s top-ranking factors.
To maximize this strategy, start by looking for websites with which you can generate valuable and highly authoritative inbound links – building links from websites that are spammy and non-authoritative is harmful to your website ranking.
Then, create engaging, link-worthy, informative, and well-structured content based on your top-performing keywords. Publish the content on your webpage or blog and link this to the authoritative website.
This will help you to generate inbound links and improve your rankings on Google. You can also leverage social media like LinkedIn or Quora to support your link building. Don’t forget to monitor mentions of your brand on third-party websites.
4: Using SEO to Drive Conversions and Revenue
The ultimate goal of SEO strategy is not just to improve your searchability and visibility in Google and amass traffic to your website. SEO will also help you to generate and increase revenue-driving conversions and maintain a growing customer base.
You can use SEO to increase traffic on your site, drive conversion, and increase revenue by doing the following:
- Make your website more mobile-friendly
- Ensure that your website had fast loading speed
- Fix all navigation issues
- Ensure the security of your website by adopting HTTPS
- Add engaging visuals to extend the length of stay of visitors
- Add quality content to your webpages/blogs
- Try long-tail keywords
Conclusion
This guide is specifically written to teach you the necessary tips to drive your website ranking higher on Google SERP and increase traffic on your site. Sometimes, implementing these strategies requires some technical know-how, so you may want to hire a professional to handle it for you.
