A brand identity consists of a myriad of design ingredients, including logo design, which acts as the face of the brand identity. That said, a logo is just one of the many components of a brand’s identity. It encapsulates website design, packaging, flyers, posters, and many facets that operate as representatives of the brand identity. Many unlimited graphic design services have seen a tremendous rise in requests from aspiring entrepreneurs and businesses who want leverage over their competitors in creating a powerful brand identity presence. That said, some business owners try to go about it their ways despite being novices in this field.
What Is Brand Identity?
A brand identity can be deconstructed by its various design elements such as colors, imagery, and typography. These elements are responsible for making an everlasting impact on their viewers, identifying and recognizing the brand at first glance. These elements will determine how your target audience will view your business and decide whether they meet the requirements of their interests and needs.
This raises the question of how you can utilize every ingredient to establish a unique and original brand identity, which can captivate the interest of the audiences. The attention span of the audience is relatively short. They will only entertain the brand for a split second before deciding whether to investigate its identity further. This makes it essential that the development of your brand identity needs to be your foremost priority. The values and principles you espouse need to mirror your brand identity as well as the overall personality of your enterprise. Now you may wonder what graphic design has to do with brand identity. We will elaborate on that relationship in this article
Sketch Your Ideas
Since brand identity is dependent on the visual aspect of design elements, it is incumbent that they first begin brainstorming and come up with new ideas. Usually, this starts with the logo designs they construct. While you may opt for starting with the website or other structures of your brand, a logo is a sensible decision to start your brand identity construction. It is the first facet of your brand that your target consumers will experience. The logo design requires the appropriate colors, imagery, and typeface that will make it effectuate tremendously with your target audience. Considering how the launching of your brand identity will begin with your logo’s launch, you need to undertake a step-by-step process to deconstruct the visual summary of your logo design.
No matter how impractical or ineffective your design ideas may seem, it is viable to sketch them despite that. You need to continually entertain all ideas that come across your mind. Sketch them and until you’ve reached your limit. Then proceed to narrow down and distinguish the ones you deem relevant and fit for your brand. It is not productive to start your sketching through digital or any other electronic medium. Just begin this process with simplicity through a pencil and paper. Fill as many pages of paper as you possibly can with diverse shapes and graphics. You can proceed to either transfer these sketches to the digital platform or use any illustrator at your disposal to implement your logo design sketch.
Choose Your Colors
Your color representation of your brand identity holds the same importance as that of your logo design. If you have an in-depth understanding of color psychology, you are well aware that colors evoke different emotions in people. Hence, your color selection process needs to be careful and accurate. If you want to emanate a fresh and natural feel from your brand, the green color is the appropriate choice. If you want your brand to effuse trust and calmness, then blue is the best pick. Either way, the purpose of these colors is to give your brand a distinct outlook.
The point is to get viewers to empathize and connect with your brand emotionally. Once they are emotionally invested, they will take the time to engage with your brand considerably. The execution of this process has its limits. It is not in your best interests to implement more than three colors. Designers make the mistake of incorporating excessive colors that end up looking discombobulated, which only serves to frustrate the viewer. You need to approach this strategy with simplicity and limit your color usage. You’r can also combine the colors to form a distinct color that separates you from your competitors. You will see the expected results with the correct execution of this process.
Select Your Typeface
The next phase in the creation of your brand identity has to be your choice of fonts. Typography is one of the most sensitive aspects of creating a unique brand identity. Fonts are either a hit or miss for many companies. They tend to go for the safe option and use fonts that will be readable instead of being dominant in appearance. While this is a fitting approach, it is an obsolete one. Without a doubt, your fonts need to retain a communicative channel with your target audience. But in a sea of endless typefaces of different brands, you need to stand out from the pack and seize the attention of your target audience. You are open to experimenting with any font you find will give you an advantage in terms of appearance over your counterparts.
While you may use unconventional typefaces for your brand identity, it does not mean you exceed the number of choices you make. The number of fonts you use needs to be limited to at least two. One for the headline and the other for the body content. Implementing more than two fonts will become a significant obstacle in the effect you want your brand to have on the viewer. You can make a compilation of the appropriate typefaces for your brand identity and then select the ones that reflect the essence of your values.
The prospects of creating a standout brand identity can be a challenging endeavor for many companies, which is why they spontaneously seek out unlimited design services and entrust them with their brand identity projects. They mostly do this considering the graphic designs flat-rate offers provided to them at an affordable rate. Either way, it is undeniable that brand identity is a fundamental portion of your business ventures. If you utilize all the design elements fruitfully, your brand launch will go flawlessly, allowing you to generate the required traffic and revenue. If you trivialize the importance of its necessity, you will never break ground in the marketing sector, so choose wisely.
