During the development of logos, different colors are used. However, in order to properly design a logo, it is necessary to choose the right colors. Otherwise, even an attractive design will be spoiled by an unattractive color scheme. It can also cause irritation and disgust in potential customers. Therefore, it is very important to learn how to choose the right logo color.

Purposes and benefits of having a logo

The logo is designed to attract potential customers and develop the prospects of the company. When looking at the logo, customers will be able to determine the scope of the company and use its service. The logo contains various inscriptions or elements that indicate its peculiarity.

Color Meanings

The color palette is varied. However, most of them are shades. Each shade and their combinations should be considered individually. The main thing is to study the meanings of the primary colors for the logo. These include:

• Red;
• Black;
• Yellow;
• Violet;
• Blue;
• Green;
• Orange.

Red. Symbolizes passion, strength and engagement. With the help of this color, you can indicate the advantages and strengths of the brand. Use this color in the logo to attract as many active customers as possible. Red color is great for companies that provide services with various activities and high extreme.

Black. This is a familiar color that is used both in well-known brands and only developing ones. It is often used in combination with white. Where white is used as the background. Also, black color is used to highlight the contours of inscriptions and other design elements of any logo.

Yellow. This color symbolizes calmness, joy, carelessness and other positive emotions. Using it, the client will feel the kindness and positivity of the company. However, you should not use a lot of yellow – this can lead to customer fatigue. Yellow color is great for companies involved in organizing children’s events, entertainment, selling sweets and so on.

Violet. It is recommended to use this color in cases where it is necessary to emphasize the power and authority of the company. It symbolizes peace, magic and strength. It is used by holdings and other large organizations that want to emphasize their power.

Blue. Refers to cold colors. Characterizes calmness and sophistication. Allows you to relax potential customers, calm and cool their bright emotions. Great for law firms, banks and other business organizations.

Green. This color is associated with a healthy lifestyle, beauty and nature. This color is great for creating harmony. It does not create irritation in excess like yellow, so it can be used for the most daring decisions. Apply green color in agricultural companies, shops with plant products, medicine and others.

Orange. It combines red and yellow. That is why it connects their main characteristics. Due to this, the orange color is more calm and harmonious than red. Therefore, it is often used by furniture stores, cafes, restaurants and other companies that need to create comfort.

Logo Color Guidelines

It is necessary to select the color gram of the logo depending on the characteristics of the company’s field of activity and your preferences. Most often, two colors are used. One as a background, and the second is for drawing elements and highlighting contours. If there is a desire to use three or more colors, it is recommended to seek help from a logo designer. For example, the Turbologo logo generator allows users to specify the name of the company and its field of activity, and select the appropriate logo from the proposed templates.

Conclusion

Using these recommendations and using the Turbologo constructor service, you can quickly create a beautiful logo that will attract potential customers and be modern. It is not necessary to have the experience or education of a designer, just turn on your imagination and apply the recommendations. If creativity fails, Turbologo will come to the rescue.