According to a source, millennials spend about 6.5 hours each day reading their emails. It’s not that only millennials use email. Most of the people nowadays check their inbox daily, while working out, eating, and even while travelling. Email continues to be one the best and easiest way to reach out to your potential customers . There are numerous benefits of email marketing.

Email marketing gives a reliable form of communication between your brand and your client. It’s a cost-effective solution to reach customers where they check their inbox everyday.

Email marketing is a part of digital marketing which is based on sending emails and building relationships with prospects and  potential customers.

Why email marketing works

Unlike  other marketing channels, email marketing allows you to remain in touch with your potential clients consistently. Be it a simple, “Thank you for subscribing,” a cheery, “Welcome on board,” or a sincere “Happy Birthday,” email is the easiest and the best approach to let your clients know you value them. Customers appreciate it when a business treats them individually.

You should show the value in the emails you send, and the more value you give to your target audience, the more likely they will look forward to connect with you.

There is plenty of information available to back up the benefits of email marketing: Some of them are –

1. Targeted and customized content

Email marketing permits you to segment your clients into different lists based on their preferences to send highly customized content. From making the perfect subject line to images that resonate with your client, email is the ideal channel to drive engagement.

Always modify your messaging for different audiences so your emails are always engaging. Overlook the impulse to push for a hard sell too soon in the process. Develop a solid foundation of trust between your brand and the recipient first, and create a bond with your potential client than can develop over time.

2. Build credibility

Message from an unknown sender or with a obscure title can feel like spam. It just feels off, and clients often simply delete these emails.

For certain clients, an emoji will make them click and be happy. For other people, the same headline might make them look for the unsubscribe link. You need to customize your content according to what your customers want to read. Knowing your customers interests and needs will let  your email into their inbox, instead of the spam folder.

3. Better brand recognition

The absolute most conspicuous brands on the planet today are so notable that they are inseparable from the business in which they work. Spotify is a incredible example. All of their emails are relevant and brilliantly crafted.

Now imagine your small business standing out as a clearly recognizable brand like Spotify.

Email marketing is an extraordinary method to build your brand identity because it gives you a direct line to the email inboxes of your potential clients. Once you start creating valuable content for your clients, you will have an edge over your rivals.

You can also use your emails to get useful feedback and reviews about your brand and services. Are customers satisfied with the content you are providing?

Use a survey or start a conversation on social media. Once you get them involved in the process, you will know exactly how to provide valuable content in your emails to your potential customers.

4. Boost sales

Email marketing gives an extraordinary chance for impulse buying. You can tempt a client to make another purchase in a few ways:

• Highlight items that are frequently purchased alongside the products the customer bought.
• List down similar items to the client’s previous purchases.
• Make a unique offer or discount for future purchases.
• Clients regularly follow up without really thinking when they get an email letting them know about a relevant product which is related to their previous buy. This is particularly obvious if there is a relevant promotion.